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Here Comes a Bridal Braid You’ll LOVE!20221003154511
Here Comes a Bridal Braid You’ll LOVE!
THE BRIDAL BRAID: IVY VINEFeaturing Joico Brand Educator, Vanessa DrozdaWant to add a very special twist to wedding-day hair? Try this utterly romanti...
The Brightened-Up Blonde (It’s Sooo Natural Looking)20221003075019
The Brightened-Up Blonde (It’s Sooo Natural Looking)
With Joico Artistic Educator, Mai Hernandez“My brunette client was ready for a change to blonde, but didn’t want to lose her identity – she still want...
The New Ice Blonde Bob20220929050045
The New Ice Blonde Bob
With Joico Global Education Expert, Ricardo SantiagoWhen his model client needed to make her hair “as chic and expensive looking as possible,” Joico G...
It’s National Hispanic Heritage Month – We’re Celebrating!20220923050051
It’s National Hispanic Heritage Month – We’re Celebrating!
You can follow Mai Hernandez on Instagram, @maithehairbewithyou ...
Watch How This Pro Sections Her Blonde Clients…20220922050058
Watch How This Pro Sections Her Blonde Clients…
FULL-CIRCLE BLONDEWith Joico Celebrity Artist, Jill Buck Of Salon 901We’re circling back to blonde today, with a picture-perfect look from Joico Celeb...
Show Some Shower Power With Defy Damage20220920081152
Show Some Shower Power With Defy Damage
SHOWER POWERFeaturing Richard Mannah, Joico Global Artistic DirectorCelebrity hairdressers don’t just grab any old shampoo when they wash clients’ hai...
Psst! We’ve Got 10 Fall Joi Hacks For You!20220916050004
Psst! We’ve Got 10 Fall Joi Hacks For You!
THE BIG FALL REFRESHReady to turn over a new leaf and get all the feels of fall? Try these 10 joi hacks designed to energize, recharge, and invigorate...
Let’s Get That Pool-Green Out Of Your Blonde20220913010803
Let’s Get That Pool-Green Out Of Your Blonde
SEEING GREEN?Featuring Joico Celebrity Artist, Jill Buck, of Salon 901It’s not easy seeing green. Especially in your bright blonde hair at the end of ...
The Red-Hot Fall Series20220912050055
The Red-Hot Fall Series
PART 1: “BURGUNDY SPLENDOR”Featuring Joico Master Colorist, Sherry RatayWhat started the obsession this year? Maybe it’s all the celebs who’ve been dy...
The Big Blonde Life Rescue20220909050037
The Big Blonde Life Rescue
Life can do a number on any hair color. But blondes can be especially susceptible to dryness, brassy tones, breakage, and other sun/blowdryer/heat-sty...
