We’re on the Scent of Joi Today…20221025050001

We’re on the Scent of Joi Today…

TAKE NOTE!There’s no denying that scent can be a major mood-booster; in fact, studies have shown that 75 percent of emotions are actually triggered by...
Hauntingly Beautiful Halloween Hairstyles20221021050035

Hauntingly Beautiful Halloween Hairstyles

Frightening? No. But these DIY Halloween hairstyles are so hauntingly gorgeous, you may want to wear them long after October 31st!You’re in for a trea...
Let’s Help Maintain That Perfect Blonde Shade!20221020050040

Let’s Help Maintain That Perfect Blonde Shade!

Featuring Joico Celebrity Artist, Jill Buck, of Salon 901Want to maintain that perfect shade of blonde long after the salon visit? Joico Celebrity Art...
Gaga’s Chromatica Tour Style Magic20221019131405

Gaga’s Chromatica Tour Style Magic

  View this post on Instagram A post shared by FREDERIC ASPIRAS (@fredericaspiras)Gaga’s Chromatica Ball stadium tour exploded onto stages t...
Mother-of-the-Bride Hair Hacks for the Big Day!20221018050411

Mother-of-the-Bride Hair Hacks for the Big Day!

“MOB looks have changed over the years,” says Joico Brand Educator, Vanessa Drozda. “We are living in a time where women can be individuals with their...
Wild!! Nail the New, Longer Wolf Cut20221017050052

Wild!! Nail the New, Longer Wolf Cut

With Joico Celebrity Artist, Jill Buck Of Salon 901You’re going to howl with delight when you see just how easy it is to recreate the new longer versi...
Formula Friday: Try the Gilded Brunette!20221014050006

Formula Friday: Try the Gilded Brunette!

With Joico Guest Artist, Nathi VegaWant to know what Joico Guest Artist, Nathi Vega, did when she wanted to add that wow factor to her model’s long, l...
The Sun-Kissed Brunette: It’s Sizzling Hot!20221013050053

The Sun-Kissed Brunette: It’s Sizzling Hot!

With Joico Artistic Educator, Mai HernandezWhen Joico Artistic Educator, Mai Hernandez, wanted to bring the natural brunette beauty of her gorgeous La...
We’re Celebrating Our Pro, Ricardo Santiago, Today!20221010050031

We’re Celebrating Our Pro, Ricardo Santiago, Today!

HERITAGE AND HEROESFeaturing Joico Global Education Expert, Ricardo SantiagoIt’s National Hispanic Heritage Month; and we can’t think of a better way ...
These Two Pros Bonded with Blonde Life!20221006050011

These Two Pros Bonded with Blonde Life!

THEY BONDED BY BLONDEWant to know what happens when one MAJOR hairdresser (Joico Global Brand Ambassador, Larisa Love) takes another MAJOR hairdresser...