larisa with lumishine

Break Up With
Your Color

LumiShine Will Treat You Better

Meet the Color Connection You'll Fall For

After a decade of working with LumiShine, Joico Global Brand Ambassador and Artistic Director Larisa Love knows loyalty better than anyone.

Larisa hair stylist demonstrating techniques in front of audience

Learn From Larisa LIVE

Join us on Monday, October 5 for a FREE live color class with Larisa Love. Get pro tips, techniques, and answers to your burning questions in real time.

The LumiShine Difference

LumiShine works internally to strengthen and protect the hair using advanced ArgiPlex™ bond‑building technology, giving you incredible shine, long‑lasting color, and visibly healthier-looking results.

100% gray coverage
2X the shine
Pre-blended, predictable & effortless to use

Download LumiShine Swatch Charts

How to Switch in 3 Steps

Schedule a switch consultation

Enroll in LIVE LumiShine education

Download color conversion resources

Want to learn more about switching?

Book a free 15-minute Switch Consultation with our Color Concierge Team and see what LumiShine can do for your salon.

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Formulas You'll Love

Pro color hair color - Latte Lush

1

Moving from another brand?
Start here with conversion charts.

Disclaimer: Conversions are recommendations, not exact shade matches; results vary by hair condition.

A Color Relationship That Shows Up for You

Your new color companion comes with benefits. Enjoy free LIVE education and pro tips from Joico artists to help you get the most out of LumiShine.

Sign Up for Switch and Succeed Power Hour >

Want to learn more about switching?

Book a free 15-minute Switch Consultation with our Color Concierge Team and see what LumiShine can do for your salon.

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