Mirror, mirror on the wall…
Who’s got the glassiest hair of all?
There’s a good chance it’s the person who just applied JOICO’S NEW DREAM BLOWOUT GLASS 72-HR FRIZZ FIGHTER!
K-beauty’s Glass Skin craze took TikTok by storm, quickly igniting a viral craving for intense shine … and not just on the face. Now, everyone wants that same mirror-like gleam in their hair; and the result is mad passion for Glass Hair.
“I like mine extra smooth. No frizz!”
That’s how Joico Global Celebrity Spokesperson, Kate Hudson, describes the ultimate hair day – one YOU can now create at home with the styling product that’s changing the glass-hair game.
What exactly IS glass hair?
Ultra-reflective shine
Silky-smooth texture, no frizz in sight
Nourished, moisturized strands
Healthy look and feel
Hair that resists the effects of humidity
FIND YOUR JOI WITH DREAM BLOWOUT GLASS…
The case is crystal clear: 3 days of shine, 1 blowout at a time
Let’s reflect on why it works…
FRIZZ? WE DON’T KNOW HER.
THANKS, DREAM BLOWOUT GLASS!
This instant, heat-activated styler bursts the humidity bubble and delivers 72 hours* of frizz control for a smooth, glassy-like shine that lasts for 3 days*. Forming a shield around the cuticle that seals in moisture and locks out frizz, Dream Blowout Glass provides the humidity resistance and control that long-hauls your beautiful blowout. Developed with nourishing Sea Kelp, the detangling formula also protects against thermal/heat damage up to 400°, helping to reduce breakage** and leaving the hair stunningly silky and smooth.
*vs. untreated hair; 85% RH conditions
**Against combing breakage on damaged hair vs. a non-conditioning shampoo
You have to see it to believe it…
The ultimate test: We let off some steam.
Forget humid weather — Dream Blowout Glass stands up to the rigors of a real, live hand-steamer. Joico pros pointed the steamy nozzle at hair treated with our shine-enhancing, protective formula and proved that the silky, reflective finish of Dream Blowout Glass doesn’t blink or budge when the damp heat is on.
Watch our model instantly go from frizzy to smooth…
The art of a (Dream Blowout) Glass finish: Pro tips and tricks…
Forget humid weather — Dream Blowout Glass stands up to the rigors of a real, live hand-steamer. Joico pros pointed the steamy nozzle at hair treated with our shine-enhancing, protective formula and proved that the silky, reflective finish of Dream Blowout Glass doesn’t blink or budge when the damp heat is on.
• Spray product liberally (really saturate the hair!) onto clean, damp strands and comb through.
• When blow-drying, use a brush with lots of tension to activate the product.
• Wait to apply other styling products until hair is fully dry.
• In addition to adding shine power, use Dream Blowout Glass to finish and set your blowout, giving it 3-day longevity.
The crystal-clear solution for frizz-free hair
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