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Did you know…
There have been more than 824K searches for the word “scalp” on Instagram alone?
Head spas are booming throughout the country?
Holistic haircare is an actual thing?
Gorgeous hair is directly related to the science of a balanced scalp microbiome?
Meet Joico’s brand-new Scalp Vitality Collection…
This integrated “barrier-care routine” is designed to help deliver beautifully healthy, shiny, manageable hair rooted in scalp health. Scalp Vitality is a nourishing, protective system formulated with Stinging Nettles, Rosehip Oil, Pea and Vegetable Proteins using Joico’s exclusive Vegan SmartRelease™ Technology.
Science cliff notes. Let’s get into it…
“The scalp microbiome is made up of a very specific combination of bacteria and fungi – and when it’s balanced, it creates a protective barrier that shields the scalp from environmental pollutants and irritants. When the microbiome is unbalanced, that barrier is disrupted, and can result in dryness, flaking, oiliness, itching, and irritation, all of which can impact hair growth,”.
– Joico Global Technical Director, Jeannetta Walker-Rodgers
Insider trick! Use your Scalp Vitality products before your next color appointment. Not only are they color-safe and won’t strip your salon investment, but using the regimen before color deep-cleans hair and scalp and can actually create a pristine canvas for extra-gorgeous results.
The trio…
Step 1: SCALP VITALITY REFRESHING SHAMPOO
This skincare-inspired daily shampoo dives deep to gently – yet thoroughly — cleanse hair and scalp with a rich, luxurious lather and unique cooling sensation.
Step 2: SCALP VITALITY EXFOLIATING FOAMING SCRUB
The deep cleanser that gently exfoliates scalp, scrubbing away impurities, excess oil, and product buildup for a balanced microbiome and a clean, fresh feeling.
Step 3: SCALP VITALITY REPLENISHING ESSENCE
An on-the-go solution for a dry, tight, itchy scalp: Just a single application delivers that comforting, soothing “ahh” sensation.
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