Celebrate Joico’s 50th Anniversary with BIG pro prizes and giveaways every single month throughout 2025.
From beauty hauls to scholarships, jet-setting education trips to – yes – an actual CAR, get ready to be spoiled with sweeps.

JUST AS WE PROMISED…
HERE COME MORE PRIZES!
JOI-JETTING EDUCATION TRIP: BTC SHOW 2025 SWEEPSTAKES
Ever see those sizzling recaps of a Behind The Chair show and dream of being in the middle of the action? That dream is about to come to life for 4 lucky winners of our Joi-Jetting Trip Sweepstakes. We’ll fly you to the big BTC show in Dallas, TX this August; comp your tickets, hotel, and food expenses for 3 full nights…and treat you to an education experience you’ll never forget. Restrictions apply; see Rules for full details at www.joico.com/contest-rules.
Enter today and make your dreams come true!
ENTER HERE to instantly decode the joi, and get full details of this once-in-a-lifetime opportunity!
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NO PURCHASE NECESSARY. Void where prohibited and outside US. Open only to licensed haircare professionals who are legal residents of the 50 U.S. (+ DC) and 18 yrs+ (19 yrs+ in AL/NE, 21 yrs+ in MS) at entry. Runs 4/1/25 (12:00am PT) through 5/31/25 (11:59pm PT). Visit http://joico.com/pro-giveaways/ to complete the entry form. Prize: airfare/hotel/ticket to BTC Show 2025, Aug 23-26, 2025 in Dallas, TX (ARV: $2,500). 4 prizes available. Odds of winning depend on number of entries received. For complete rules, prizing, and restrictions visit https://joico.com/contest-rules. Sponsor: Henkel Corporation acting through its Joico division.

It’s going to be a BIG year! Are you ready for the next 50?
