TikTok beauty powerhouse, @drita_bequirii, wanted to show her fans how she takes her hair from “dry and brittle to healthy and hydrated within seconds.” Her secret? Defy Damage In A Flash, the 7-second bond builder that makes hair 20X more resistant to breakage*, offering both prevention and protection in a single treatment.
Fast facts about In A Flash…
It’s a rinse-out, on-the-spot treatment designed to protect hair from the damage of chemical treatments, thermal styling, and more, while protecting each strand against future damage.
It works in literal seconds in place of your conditioning step, leaving hair smooth and silky with Advanced Bond-Building Technology and Liquid Keratin.
In A Flash boasts a unique liquid-to-crème formula, so you can see it transform as you work it in and transform your hair.
It bypasses time-consuming deep treatments.
Hair becomes 20X more resistant to breakage*.
It creates bonds and strengthens the hair structure, leaving hair silky-smooth without weighing it down.
The formula is silicone-free and PETA-approved, global animal test-free.
* Against combing breakage on damaged hair vs. untreated
Watch Drita’s healthy-hair routine, here:
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