Blonde may just be the most personal of hair colors – nailing EXACTLY the right tone, shade, or brightness is always high priority. And while some want to keep theirs absolutely salon-perfect between visits; others want change things up now and then. Either way, we’ve got a brand-new transformation trick!
Meet Blonde Life Color Enhancing Masques in Silver, Violet, and Rosé Champagne…
Imagine a world where you could bring your ashy, silvery-blonde right back to its most cool self when that hint of yellow starts creeping in…or having the option to tweak your blonde with a hint of rosiness when you’re craving some warmth. And while you’re at it, nourishing that high-lift hair with deeply conditioning ingredients that strengthen and detangle even the most fragile of strands.
Done. Done. And done. In addition to giving YOU the power to adjust your blonde tone, Blonde Life Color Enhancing Masques:
Provide the luxurious benefits of a deep-conditioning treatment
Refresh and/or enhance hair color between salon visits
Nourish and condition while they transform color, so hair is beautifully hydrated and free of tangles
Reduce breakage by 60% in a single use*
Last for up to three washes**
*Against combing breakage on damaged hair, when used with Joico Blonde Life Shampoo vs. untreated damaged hair.
**When using BlondeLife Shampoo
Easy directions…
“I recommend using Color-Enhancing Masques on damp clean hair,” says Joico Global Brand Ambassador and Artistic Director, Larisa Love. “Apply all over and comb through from root to ends with a wide-tooth comb or brush for even distribution. Leave on for at least five minutes; rinse with warm water followed by cold water.”
“I am so excited for the Blonde Life Color Enhancing Masques because my clients love to change up their color all the time without having to visit the salon as frequently,” says Joico Global Brand Ambassador and Artistic Director, Larisa Love.
A Blonde Life color map…
Want to transform your blonde with Color Enhancing Masques?
Follow these guidelines from Emma Sheahan, Joico Senior Manager Product Development and Technical Hotline.
When you have platinum-blonde hair that’s looking yellow…
“Bright blondes need the Violet Masque to hydrate hair, eliminate unwanted brassy tones, and maintain their brightness. Pair it with Blonde Life Violet Shampoo for maximum impact.
When you have silver hair that wants to stay super cool…
“For the ash-blonde queen, Silver Masque paired with the Violet Masque will ensure you reign in the coolest blonde category.”
When you’re looking to keep silver hair absolutely icy…
“Use Silver Masque paired with Blonde Life Violet Shampoo for the coolest results possible.”
When you want to warm up your blonde and temporarily dip a toe into color…
“Use Rosé Champagne to infuse your blonde with a rosy warmth – whether you apply it all over, just on the tips, or try some face-framing pieces, this Masque brings some spring into blonde hair.”
When you want the ultimate rosy-blonde shade…
Pair Rosé Champagne Masque with Blonde Life Violet Shampoo.
When you’re looking for a softer rose-gold result…
Pair Rosé Champagne with Blonde Life Brightening Shampoo.
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