InnerJoi Strengthen
Show your over-processed, over-worked hair some love with this trio of strength-building care.
Our Inner Joi™ Strengthen formulas, made with Coconut and Abyssinian oils, help repair damaged hair*** while fortifying strands to reduce future breakage.
Inner Joi products are developed with your hair and our environment in mind. Our focus is on creating clean† formulas with a high level (86%-98%) of naturally-derived* ingredients that don’t compromise on performance.
Outer beauty
While inner beauty may be what’s most important, we wanted to ensure that what’s on the outside (our packaging) didn’t fall short when it comes to being sustainably conscious. All Inner Joi shampoos and conditioners are packaged in recovered and recycled Social Plastic®***, which supports communities in need and helps fight ocean plastic pollution. All other Inner Joi bottles are made with a minimum of 50% post-consumer recycled plastic.
What does all this mean?
Clean haircare language can sometimes be unclear, so you may be wondering what we mean when we talk about clean†, naturally-derived*, and sustainable. Let us explain…
Animal test-free, vegan formulas, all made with 86%-98% naturally-derived* ingredients + pure Joico performance. This means that the ingredient is made from plant and mineral-derived materials and water which have undergone limited processing.
PETA’s Beauty Without Bunnies global program recognizes brands like Inner Joi that meet their no-animal-testing standards. Moreover, our entire
InnerJoi product line is free of animal-derived ingredients so we’re certified “Global Animal Test-Tree and Vegan” by PETA, which means a brand is truly cruelty-free.
All Inner Joi products are made without:
Silicones • Parabens • Gluten • SLS/SLES Sulfates • Phthalates • Mineral Oil
All Inner Joi shampoos and conditioners are bottled in 95% recovered & recycled Social Plastic® to support communities in need and help fight ocean plastic.
Our Inner Joi shampoo and conditioner bottles are made using 95% Social Plastic***, from Plastic Bank.
Plastic Bank is stewarding the collection of ocean-bound plastic and empowering collection communities to thrive. The recycled plastic is reborn as Social Plastic® feedstock and used in the production of products and packaging – thus helping create new life for old plastic.
- Made with 95% Social Plastic***
- Reduces carbon omissions
- Makes a positive impact on the planet and helps fight poverty
About Plastic Bank
Plastic Bank envisions a wasteless world. We empower the Social Recycling movement that stops ocean plastic and helps alleviate poverty. Our collection communities exchange plastic waste as currency for income and life-improving benefits. Exchanges are recorded through our proprietary blockchain-secured platform, enabling traceable collection, secured income, and verified reporting. The collected material is processed into Social Plastic feedstock for reuse in products and packaging.
PlasticBank® and Social Plastic® are trademarks of The Plastic Bank Recycling Corporation.
Learn more at plasticbank.com.
What does all this mean?
Clean haircare language can sometimes be unclear, so you may be wondering what we mean when we talk about clean†, naturally-derived*, and sustainable. Let us explain…
Animal test-free, vegan formulas, all made with 86%-98% naturally-derived* ingredients + pure Joico performance. This means that the ingredient is made from plant and mineral-derived materials and water which have undergone limited processing.
PETA’s Beauty Without Bunnies global program recognizes brands like Inner Joi that meet their no-animal-testing standards. Moreover, our entire
InnerJoi product line is free of animal-derived ingredients so we’re certified “Global Animal Test-Tree and Vegan” by PETA, which means a brand is truly cruelty-free.
All Inner Joi products are made without:
Silicones • Parabens • Gluten • SLS/SLES Sulfates • Phthalates • Mineral Oil
All Inner Joi shampoos and conditioners are bottled in 95% recovered & recycled Social Plastic® to support communities in need and help fight ocean plastic.
Our Inner Joi shampoo and conditioner bottles are made using 95% Social Plastic***, from Plastic Bank.
Plastic Bank is stewarding the collection of ocean-bound plastic and empowering collection communities to thrive. The recycled plastic is reborn as Social Plastic® feedstock and used in the production of products and packaging – thus helping create new life for old plastic.
- Made with 95% Social Plastic***
- Reduces carbon omissions
- Makes a positive impact on the planet and helps fight poverty
About Plastic Bank
Plastic Bank envisions a wasteless world. We empower the Social Recycling movement that stops ocean plastic and helps alleviate poverty. Our collection communities exchange plastic waste as currency for income and life-improving benefits. Exchanges are recorded through our proprietary blockchain-secured platform, enabling traceable collection, secured income, and verified reporting. The collected material is processed into Social Plastic feedstock for reuse in products and packaging.
PlasticBank® and Social Plastic® are trademarks of The Plastic Bank Recycling Corporation.
Learn more at plasticbank.com.
STRENGTHEN SHAMPOO
Shop Now At Your Local Distributor
Features & Benefits
90% naturally-derived ingredients*
Rich lather
Gentle cleansing
Free of SLS/SLES sulfates**
Certified PETA Global Animal Test–Free and Vegan (Learn more about the certification)
*According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas
**SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Why It Works
VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.
OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.
COCONUT OIL: A known superfood that has been used for centuries in both skincare and haircare.
ABYSSINIAN OIL: Rich in antioxidants and vitamins, Abyssinnian is also environmentally friendly due to its low water needs.
Aqua (Water, Eau), Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Methyl 2-Sulfolaurate, PEG-120 Methyl Glucose Trioleate, Betaine, Glycerin, Lauryl Glucoside, Phenoxyethanol, Parfum (Fragrance), Sodium Benzoate, Sclerotium Gum, Citric Acid, Disodium 2-Sulfolaurate, Dioleoylethyl Hydroxyethylmonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Isoamyl Laurate, Propanediol, Propylene Glycol, Rubus Idaeus (Raspberry) Seed Oil, Benzyl Alcohol, Ethylhexyl Olivate, Hydrolyzed Jojoba Esters, Hydrolyzed Corn Starch, Beta Vulgaris (Beet) Root Extract, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Lactic Acid, Squalane, Methyl Oleate, Potassium Sorbate, p-Anisic Acid, Sodium Hydroxide, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.
Let's Try It
Apply to wet hair. Lather. Rinse
Follow with Strengthen Conditioner or Masque.
STRENGTHEN CONDITIONER
Shop Now At Your Local Distributor
Features & Benefits
96% naturally-derived ingredients*
Helps repair damaged hair***
Nourishes hair and leaves it looking healthy
Detangles, reduces frizz, and boosts shine
Certified PETA Global Animal Test–Free and Vegan (Learn more about the certification)
*According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas
***Against combing breakage on damaged hair vs. a non-conditioning shampoo
Why It Works
VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.
OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.
COCONUT OIL: A known superfood that has been used for centuries in both skincare and haircare.
ABYSSINIAN OIL: Rich in antioxidants and vitamins, Abyssinnian is also environmentally friendly due to its low water needs.
Aqua (Water, Eau), Cetearyl Alcohol, Helianthus Annuus (Sunflower) Seed Oil, Behentrimonium Chloride, Glycerin, Isoamyl Laurate, Phenoxyethanol, Ethylhexyl Olivate, Cetyl Esters, Parfum (Fragrance), Isopropyl Alcohol, Olus Oil (Vegetable Oil, Huile Végétale), Cocos Nucifera (Coconut) Oil, Crambe Abyssinica Seed Oil, Caesalpinia Spinosa Gum, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Panthenol, Propylene Glycol Dicaprylate/Dicaprate, Sodium Gluconate, Ethylhexylglycerin, Hydrolyzed Jojoba Esters, Citric Acid, Oryza Sativa (Rice) Bran Extract, Squalane, PPG-1 Trideceth-6, Helianthus Annuus (Sunflower) Extract, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Sodium Benzoate, Potassium Sorbate, Biotin, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.
Let's Try It
Apply to clean, damp hair.
Leave in 1 minute. Rinse.
STRENGTHEN MASQUE
Shop Now At Your Local Distributor
Features & Benefits
95% naturally-derived ingredients*
Helps strengthen hair & reduce breakage***
Replenishes lost moisture & leaves hair feeling soft
Renews hair’s healthy appearance
Certified PETA Global Animal Test–Free and Vegan (Learn more about the certification)
*According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas
***Against combing breakage on damaged hair vs. a non-conditioning shampoo
Why It Works
VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.
OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.
COCONUT OIL: A known superfood that has been used for centuries in both skincare and haircare.
ABYSSINIAN OIL: Rich in antioxidants and vitamins, Abyssinnian is also environmentally friendly due to its low water needs.
Aqua (Water, Eau), Glycerin, Propanediol, Helianthus Annuus (Sunflower) Seed Oil, Behentrimonium Chloride, Behenyl Alcohol, Stearyl Alcohol, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Cetyl Alcohol, Cocos Nucifera (Coconut) Oil, Crambe Abyssinica Seed Oil, Glyceryl Oleate, Phenoxyethanol, Ethylhexyl Olivate, Isopropyl Alcohol, Parfum (Fragrance), Panthenol, Levulinic Acid, Stearyl Dihydroxypropyldimonium Oligosaccharides, Caprylic/Capric Triglyceride, Sodium Gluconate, Propylene Glycol, Benzoic Acid, Squalane, Sodium Hydroxide, Sorbic Acid, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Sodium Benzoate, Potassium Sorbate, Biotin, Citric Acid, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.
Let's Try It
Apply to clean, damp hair.
Leave in 2-5 minutes. Rinse.
