Blonde Life
Demi Gloss Toners
Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These seven gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece.
JOI & Benefits
Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system
One formula tones, glazes, & glosses. Helps refresh dull, brassy blondes
Leaves hair looking luminous and shiny
Intermixable shades for customizable results in one step
Ideal viscosity for drip-free bottle application
Ammonia-free formula
Formulated with bond-building Arginine + our signature Tamanu & Monoi oil blend for beautiful blonde hair
You want to craft luxe-looking, made-for-me shades
You want toned, pre-lightened hair
You want to refresh, glaze, or gloss blonde hair
You want to cancel out brassy undertones or unwanted warmth to deliver a gorgeous, natural-looking blonde tone
Your client wants to refresh dull, brassy blonde hair back to its original-looking brilliance and tone
MIXING INSTRUCTIONS:
Mix 1:1 with 5 Volume Joico Developer of your choice. Best applied with a color applicator bottle. When mixing in a bottle, add developer first, then color and shake well.
TIMING:
Process up to 20 minutes or until desired tone is achieved, at room temperature.
POST-COLOR SERVICE:
Rinse thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.
DEFY DAMAGE SERVICE:
For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.
New Shades
BLONDE LIFE
DEMI GLOSS TONERS
Transform your blondes with Joico’s newest Blonde Life Demi Gloss Toners. Our new GOLD shades brighten and add warmth to dull blonde hair, while the new LEVEL 12 shades — our lightest ever — tone your most fragile blondes. Say goodbye to basic blondes and hello to strong, signature blondes in one easy step!
MIXING INSTRUCTIONS:
Mix 1:1 with 5 Volume Blonde Life Coconut Oil Developer. Best applied with a color applicator bottle. When mixing in a bottle, add developer first, then color and shake well.
TIMING:
Process for up to 20 minutes or until desired tone is achieved, at room temperature.
POST-COLOR SERVICE:
Rinse thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Condition with Blonde Life Brightening Conditioner. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.
Pro Tip:
For compromised blondes, spray on Blonde Life Blonde Strong Detangler to gently detangle fragile strands while keeping them resilient and shielded from UV and heat-styling tools.
DEFY DAMAGE SERVICE:
Enhance your service with Joico’s Defy Damage® Detox Shampoo and KBOND20™ Power Masque. Working in synergy to remove metals and trace minerals while building bonds, this dynamic duo promotes healthy-looking hair and ensures optimal color protection.
1. Prior to your color or lightening service, cleanse the hair using Defy Damage Detox Shampoo to eliminate copper, hard water buildup, trace minerals, and other impurities.
2. Dry the hair thoroughly, then proceed with your color or lightening service following the recommended guidelines.
3. Rinse or shampoo the hair accordingly.
4. Apply Defy Damage KBOND20 Power Masque to strengthen hair bonds and safeguard your color service. Leave the masque in for 2-5 minutes before rinsing thoroughly.
NEW BLONDE LIFE LEVEL 12 TONERS
Q. When should I use a Level 12 toner?
A. Level 12 toners are ideal for toning the lightest blondes, keeping them bright, shiny, and healthy-looking. They provide a one-step solution for clients who want to live the blonde life and prefer maintaining a bright and light blonde shade, free of opaque color deposit.
Q. How blonde do I need to pre-lighten my client’s hair to use a Level 12 toner?
A. Lightest pale yellow will be the best starting level when using a Level 12 toner. You can also use a Level 12 toner when your client’s hair is extremely porous (such as in zone 3), and you want to prevent the color from becoming too dark on those porous ends while still delivering a balanced blonde result.
Q. Can Level 12 toners be mixed with other Blonde Life Demi Gloss toners?
A. Yes, these toners can be mixed with other Blonde Life Demi Gloss toners. The recommended timing is the same: up to 20 minutes or until the desired tone is achieved.
Q. Can I combine Clear with Level 12 toners?
A. Clear is a great tool to dilute a shade, but when working on the blondest porous hair, a diluted formula might shift too dark, go off tone, or cause the blonde hair to become too muted. The Level 12 toners provide a simple solution without the risk of mixing ratio errors or diluting a color to a hue that won’t neutralize brassiness in the hair.
Q. What shades are available in Level 12?
A. Level 12 toners come in 3 shade families: Natural “Nude” (.0) for beautiful natural looking shades, Violet “Lavender Haze” (.2) for the brightest platinum blonde, and Titanium “Starlight” (.88) with a pure tone blue base for steely cool blondes.
NEW BLONDE LIFE LEVEL 12 TONERS
Q. When should I use a Level 12 toner?
A. Level 12 toners are ideal for toning the lightest blondes, keeping them bright, shiny, and healthy-looking. They provide a one-step solution for clients who want to live the blonde life and prefer maintaining a bright and light blonde shade, free of opaque color deposit.
Q. How blonde do I need to pre-lighten my client’s hair to use a Level 12 toner?
A. Lightest pale yellow will be the best starting level when using a Level 12 toner. You can also use a Level 12 toner when your client’s hair is extremely porous (such as in zone 3), and you want to prevent the color from becoming too dark on those porous ends while still delivering a balanced blonde result.
Q. Can Level 12 toners be mixed with other Blonde Life Demi Gloss toners?
A. Yes, these toners can be mixed with other Blonde Life Demi Gloss toners. The recommended timing is the same: up to 20 minutes or until the desired tone is achieved.
Q. Can I combine Clear with Level 12 toners?
A. Clear is a great tool to dilute a shade, but when working on the blondest porous hair, a diluted formula might shift too dark, go off tone, or cause the blonde hair to become too muted. The Level 12 toners provide a simple solution without the risk of mixing ratio errors or diluting a color to a hue that won’t neutralize brassiness in the hair.
Q. What shades are available in Level 12?
A. Level 12 toners come in 3 shade families: Natural “Nude” (.0) for beautiful natural looking shades, Violet “Lavender Haze” (.2) for the brightest platinum blonde, and Titanium “Starlight” (.88) with a pure tone blue base for steely cool blondes.
10G & 9G shades brighten and add warmth
Q. What is the difference between the LumiShine NG series and Blonde Life G series?
A. The new Blonde Life Demi Gloss G series are pure tone blonding glosses without any N background. These glosses provide radiant golden hues plus the care of Blonde Life’s signature blend of essential fatty acids, including Monoi Oil and Tamanu Oil.
Q. What is the processing time for the G series?
A. Up to 20 minutes or until the desired tone is achieved.
Q. Are the G series toners intermixable with other Blonde Life Demi Gloss shades?
A. Absolutely! If your formulation requires it, you can intermix the Gold series with other Blonde Life Demi Gloss toners.
Q. What is the background tone in the G series?
A. This pure tone shade family sits in the Yellow section of the color wheel at levels 9 and 10.
GOLD shades brighten and add warmth
Q. What is the difference between the LumiShine NG series and Blonde Life G series?
A. The new Blonde Life Demi Gloss G series are pure tone blonding glosses without any N background. These glosses provide radiant golden hues plus the care of Blonde Life’s signature blend of essential fatty acids, including Monoi Oil and Tamanu Oil.
Q. What is the processing time for the G series?
A. Up to 20 minutes or until the desired tone is achieved.
Q. Are the G series toners intermixable with other Blonde Life Demi Gloss shades?
A. Absolutely! If your formulation requires it, you can intermix the Gold series with other Blonde Life Demi Gloss toners.
Q. What is the background tone in the G series?
A. This pure tone shade family sits in the Yellow section of the color wheel at levels 9 and 10.
BV & T Shades
Our silver inspired range of Demi Glosses don’t just banish brass and allow you to personalize your blonding service quickly and easily—they also leave hair feeling soft, hydrated, and strong in the process.
Developed to help achieve a cool blonde result
Titanium shades are designed to provide a range of silver/steel/gray/smoky tones for the Blonde Life Demi Gloss collection
Blue Violet shades help deliver cool iridescent and pearl blonde results on lighter tones, while helping fight unwanted brassy tones in blonde hair
Builds bonds for strong blondes
Helps refresh dull-looking, brassy blonde hair
pH balanced for optimal color performance
Leaves hair feeling conditioned - even on damaged, color-treated or bleached hair
IDEAL WHEN…
You want to deliver shiny and brilliant ice-blonde results
Neutralizing unwanted warmth and delivering cool/ashy results
You want to restore icy freshness to blonde hair that has gone brassy
You want to create strong, steely blonde looks
You want to achieve the palest of ashy tones
You want to create customized cool-blonde tones
You want healthy-looking hair after toning
SWATCHES
Palest Blonde
12N / 12.0
12V / 12.2
12T / 12.88
10SB / 10.8
10T / 10.88
Clear
Lightest Blonde
10N / 10.0
10V / 10.2
10G / 10.3
10BV / 10.82
10SB / 10.8
10T / 10.88
Light Blonde
9V / 9.2
9G / 9.3
9BV / 9.82
9SB / 9.8
9T / 9.88
Blonde
8N / 8.0
