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Joico's Professional Blog

  • Learn The Rose-Gold Look That Attracts Intl Clients
  • Brewing For Blondes: The "Cafè Latte" Technique
  • Color- Correct Brunette Brass With This Perfect-For-Fall Technique
  • Get A Year's Worth Of Katy Perry Color Formulas!
  • We've Got the Whole Destination Education Recap For You!
  • Want Low-Maintenance Blonde? Try This Gorg Beachy Beige Formula…
  • Try This Low-Maintenance Honey-Brown Look For Fall
  • The Social Ladder: Denis De Souza
  • Try This "Root Blur" Technique To Take Blondes Into Fall
  • 6 Fall Color Trends You Need To Try Right Now!
  • Foolproof Color-Correction Formula by Larisa Love
  • Learn this Tequila Sunrise Technique
  • Contest Winner Announcements: #LumiShine901 and #MeetYourMuse
  • Nine Zero One Salon Ultimate Gray Disguise Formula
  • Julianne Hough: Redhead back to Blonde Formula
  • Larisa Love Solves The Ultimate Grey Hair Challenge
  • Nine Zero One Salon Partner's With Joico
  • The Social Ladder: Larisa Love
  • The Academy Of Hair Opening
  • Salon I-deas: Edgy Meets Glam Cut/Color
  • Larisa Love Metallic Peach Color
  • Dimensional Color with DD Cremes
  • The Social Ladder: Marissa Marino
  • The Social Ladder: Phil Ring
  • Salon I-deas: Artfully Crafted Blonde Pixie
  • The Social Ladder: Olivia Smalley
  • Biz of Balayage: Faux Balayage
  • The Biz of Blonding
  • Hair Color Hacks
  • "I Stand Corrected"
  • "Blonde, Please"

Joico Destination Education

We're bringing JOI to the world with a 7-day learning extravaganza designed to lift you to a whole new level. Watch industry stars in action; learn how to grow your biz; rock out at cool theme parties; and take in the hottest trends, tips, and dynamic demos. It’s a play-cation you’ll never forget.


Loyalty Has Many Rewards

Happy New Year! Oh Joi…what a way to start!

The Joico Insider Rewards Program is back for 2018 with one of the widest arrays of rewards in the haircare industry. Reward options have been expanded to include more than 2,000 merchandise awards, travel, JOICO backbar items and sample sizes.

NEW FOR 2018

  • Point requirements have been adjusted. Why? Well, it has been over 12 years since points have been increased proportionately on Joico redemption options. Even at the new rate, points required still do not cover the actual cost. However, we are more than willing to absorb the loss, understanding how important back bar and trial sizes are to your business.
  • To help bridge the gap, point awards have also been increased… by approximately 50% at every level. That means Insider Rewards salons will earn more reward points for both color and non-color JOICO products.

Your loyalty is important to us, and Insider Rewards is an important way we demonstrate our appreciation.

We’re excited about the 2018 Insider Rewards program and we hope you will be just as excited.

For any questions regarding the Joico Insider Rewards Program, please contact our Program Headquarters at 888.371.0252 (9 AM – 5 PM Monday – Friday Eastern Time).


Rewards Login