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When you’re craving creamy, and you want to turn the volume way, way up, serve yourself a daily dollop of our finest styling foam. It’s luxe, rich, and actually nourishing to hair… resulting in super-size density that even the feistiest humidity won’t topple for a full 72 hours.
Perfect choice for: All hair types – but fine, limp hair will thank you twice for feeding it a serving of Whipped Foam.
Here’s how: Like anything rich and delicious, a little goes a long way. Give it a good shake; dispense a small amount; then emulsify thoroughly through clean, damp hair.
The inside secret: Thanks to one of our finest antioxidants, Plum Kernel Oil (stocked with Vitamins A and E), hair gets a dose of moisture, flexibility, and touchable fullness. AquaLastik provides protection against the intensity of heat styling.
* Loxa Beauty is authorized by Joico.
Since you changed the product it's not the same or the smell...I don't like the new product
Best mousse I have ever used, and being a designer for 34 years I have tried lots!!! I can barely keep in on my shelves, for all types of hair!!!
I've been using your mousse for 15 years and now that you've changed the formula I find it doesn't work the same way. It weighs down my hair, feels like there's a gross film after I've blow dried, scent is awful and it doesn't separate my curls. I do not recommend anyone to buy this product if you have chemically treated or natural curly hair. Being in the hair industry I have spoken to many customers, suppliers and salons and they all agree this mousse is completely terrible. I strongly suggest you go back to the old formula.
I Love Joico products that's all I use. And I love this power whip. It gives you volume and wonderful fullness without weighing it down, I have thick hair, and this gives me a VAVOOM! you don't need a lot, just a small amount , put it thru your hair and blow dry. Loveeee it.
From the first spray I loved it! It comes out in a whipped, creamy foam that disburses through the hair very evenly. While blowdrying, I noticed amazing body the hair was given, but what was even better was that the body lasted throughout the blowout. With other mousses, the hair will fall flat by the time you get to the next section or two; not with Power Whip! The finished product is always satisfactory and the hair is always touchable and the volume will last. Finish off with a little Power Spray and you are ready to go!