- about us
- salon pro
When you’re craving creamy, and you want to turn the volume way, way up, serve yourself a daily dollop of our finest styling foam. It’s luxe, rich, and actually nourishing to hair… resulting in super-size density that even the feistiest humidity won’t topple for a full 72 hours.
Perfect choice for: All hair types – but fine, limp hair will thank you twice for feeding it a serving of Whipped Foam.
Here’s how: Like anything rich and delicious, a little goes a long way. Give it a good shake; dispense a small amount; then emulsify thoroughly through clean, damp hair.
The inside secret: Thanks to one of our finest antioxidants, Plum Kernel Oil (stocked with Vitamins A and E), hair gets a dose of moisture, flexibility, and touchable fullness. AquaLastik provides protection against the intensity of heat styling.
* Loxa Beauty is authorized by Joico.
Submit your review
please do not discontinue this product! i have the world's worst hair. it is thin flat and there just isn't a whole lot there. i have bought and returned or thrown out over thirty or so styling products over the years-this is the only thing that makes my hair look fuller (in combination with a thickening spray). please, my thin haired sisters-try this product. you only need a tiny bit to achieve volume. it's a bit drying, but it really rinses out easily and leaves your hair virgin the next day. try it-if it sells well they won't get rid of it!
Since you changed the product it's not the same or the smell...I don't like the new product
Best mousse I have ever used, and being a designer for 34 years I have tried lots!!! I can barely keep in on my shelves, for all types of hair!!!
I've been using your mousse for 15 years and now that you've changed the formula I find it doesn't work the same way. It weighs down my hair, feels like there's a gross film after I've blow dried, scent is awful and it doesn't separate my curls. I do not recommend anyone to buy this product if you have chemically treated or natural curly hair. Being in the hair industry I have spoken to many customers, suppliers and salons and they all agree this mousse is completely terrible. I strongly suggest you go back to the old formula.
I Love Joico products that's all I use. And I love this power whip. It gives you volume and wonderful fullness without weighing it down, I have thick hair, and this gives me a VAVOOM! you don't need a lot, just a small amount , put it thru your hair and blow dry. Loveeee it.