- salon pro
When you’re craving creamy, and you want to turn the volume way, way up, serve yourself a daily dollop of our finest styling foam. It’s luxe, rich, and actually nourishing to hair… resulting in super-size density that even the feistiest humidity won’t topple for a full 72 hours.
Perfect choice for: All hair types – but fine, limp hair will thank you twice for feeding it a serving of Whipped Foam.
Here’s how: Like anything rich and delicious, a little goes a long way. Give it a good shake; dispense a small amount; then emulsify thoroughly through clean, damp hair.
The inside secret: Thanks to one of our finest antioxidants, Plum Kernel Oil (stocked with Vitamins A and E), hair gets a dose of moisture, flexibility, and touchable fullness. AquaLastik provides protection against the intensity of heat styling.
* Loxa Beauty is authorized by Joico.
Submit your review
Is this the replacement for the old Ice Whip? It was the best mouse I have ever found that did not make my hair sticky. It was so lightweight and kept my naturally curly hair at bay without making it look like I had mousse in it. If so, why did Joico change it? Probably did it like every other company, replace the ingredients with low cost budget ingredients. I suspect this is what happened here. I'd give a 0 star if that were a choice. Don't buy.
I've been using Joico products for quite a while, and am so pleased with every one I've tried. My only :"problem" being my salon discontinued using Minardi Abundance foam and I'm so unhappy, even though they continue to carry the Joico line. I NEED to know how, when and where I can find this greatly missed product. please advise and PLEASE continue doing what you do, allowing our hair to be healthy and easy-to-manage! Thank You..
please do not discontinue this product! i have the world's worst hair. it is thin flat and there just isn't a whole lot there. i have bought and returned or thrown out over thirty or so styling products over the years-this is the only thing that makes my hair look fuller (in combination with a thickening spray). please, my thin haired sisters-try this product. you only need a tiny bit to achieve volume. it's a bit drying, but it really rinses out easily and leaves your hair virgin the next day. try it-if it sells well they won't get rid of it!
Since you changed the product it's not the same or the smell...I don't like the new product
Best mousse I have ever used, and being a designer for 34 years I have tried lots!!! I can barely keep in on my shelves, for all types of hair!!!