- salon pro
Everyone has their favorite product, but our award-winning, Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application.
Perfect choice for: Hair – of any texture, length, or thickness–that’s become damaged, dry, and dull, thanks to relentless exposure to thermal styling tools, chemical processes, or a harsh environment.
Here’s how: Apply to damp, towel-dried hair; allow to penetrate for a full five minutes; then rinse. (Tip: Leave on even longer for an added treat for your hair – your hair will thank you for it.) You’ll feel the difference before you even pick up your blowdryer.
The inside secret: We added the highest concentration of Quadramine Complex, our famous protein-stocked repair formula, to maximize protection and reconstruction to each and every damaged strand.
* behindthechair.com Stylist Choice Awards “Favorite Damage Repair Product”
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I am amazed at the bad reviews on this product! This is the best product I have used ever, it leaves my hair silky and healthy looking. Bummed I can’t use it every week. I do believe the cottage cheese type products have been tampered with. The one I have comes out like a creamy conditioning product. I love it. Maybe try buying from a salon.
The consistency is like water mixed with cottage cheese, even when shaken up. It's ok because it works wonders on my hair. It left my hair feeling like pure silk, completely moisturized, beautifully polished. All my frizz was gone! no joke. My hair was so easy to blow out! very manageable. I bought this product at a professional store. I hope you don't change the formula like you did on one of your other products. Great product.
I buy certified and what causes the product to melt in my experience, is keeping it in a hot shower 24/7. I take this (and basically my routine bottles, all in a shower kit) out after my routine.
My guess is that those little drops of water seep in every time we shower, and because it's a pop top, humid steam is sucked in from the shower air after dispersing the product.
Shower kits are a life saver. Come cleaning time, room is prepped as well.
almost two years now I started using this wonderful product. I am a licensed cosmetologist so I do buy from the beauty store so I can’t speak for Ulta or other places that sell this product. But after reading some reviews on here who say their hair was left feeling dry might have needed a hydrating treatment, not a protein treatment like the reconstructor. My hair was a mess dry/brittle so I tackled those two symptoms with hydration and protein. I always follow protein treatment with a hydrating mask or hydrating conditioner because yes the protein treatment can dry you out ! It’s ment for strengthening. I started using once a week then to roughly once a month now and where my hair wouldn’t grow past a certain point it, now is so long ! Thanks to this product along with others. Thank you joico 💋
I have read some of the reviews and THANK YOU for confirming that I too bought this product from Ulta and it is TOTALLY INCONSISTENT. Comes our like cottage cheeze and then all water!!! I notified Ulta AND JOICO and let them know. OF COURSE they have never heard of this before! However, I think it's ULTA bc I have bought other products there and they are not up to par. I seriously would not put it past this store to water down their products! They are that bad!!!! Shame on Joico for not keeping this in check