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Everyone has their favorite product, but our award-winning, Deep-Penetrating Reconstructor has a loyal following that’s truly unparalleled. The reason? In just five minutes (The 5-minute miracle!), this powerful combination of amino acids rebuilds and re-fortifies stressed strands… returning hair to its former glory in a single application.
Perfect choice for: Hair – of any texture, length, or thickness–that’s become damaged, dry, and dull, thanks to relentless exposure to thermal styling tools, chemical processes, or a harsh environment.
Here’s how: Apply to damp, towel-dried hair; allow to penetrate for a full five minutes; then rinse. (Tip: Leave on even longer for an added treat for your hair – your hair will thank you for it.) You’ll feel the difference before you even pick up your blowdryer.
The inside secret: We added the highest concentration of Quadramine Complex, our famous protein-stocked repair formula, to maximize protection and reconstruction to each and every damaged strand.
* behindthechair.com Stylist Choice Awards “Favorite Damage Repair Product”
* Loxa Beauty is authorized by Joico.
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I have seriously tried all kinds of treatments for my curly, color treated hair, which is dry and damaged, and just about gave up, read a review on this treatment and thought what have i got to lose, tried it and it is the only treatment that really works, made my hair so soft, will continue to use this once a week and will look into purchacing one of the hair care lines, thanks joico
I got this product at the stylist choice awards and I'm so in love makes your hair so smooth and silky
Even though I'm using this right after my Olaplex treatment , my hair feels so smooth and thicker than usual , better than Olaplex on its own. Can't wait to see what it looks like once it dries. After reading the comments about watery I gave it a good shake and squirted it into an old hair treatment container, it's a nice thick consistency and not like cottage cheese at all. Some people need more moisture than protein and if ur hair feels crap after this treatment u r one of those people and should switch to a moisturizing protein free treatment . I will use this every 2nd wash and I wash my hair 1-2 times a week after I use Olaplex . I had very damaged bleached hair and it's definitely getting healthier . The other wash I will treat with moisture , I'm happy with loreal extraordinary oil mask. I used the Joico k pak shampoo b4 I put in the k pak reconstructer which
Ok, I used this product only once (got it yesterday) in combination with Hiydrator and that foam (last step). I can`t still beliave this is my hair. Nearly none of frizz caused by heat styling. Only wish I bought it sooner.
Excited to try, but product consistently was curdled like cottage cheese! Didn't really do anything for my long thick wavy color treated hair. Revitaluxe is my fave.