- about us
- salon pro
We’re foaming at the hair over our popular, triple-threat daily treatment: It detangles your post-shampoo snarls; adds significant shine; and seals the cuticle… rendering hair immune to the hazards of heat styling.
Perfect choice for: The really smart people who want to drive away damage before it begins.
Here’s how: Just a pump or two of our weightless, foaming conditioner applied to freshly-washed and conditioned hair and you’re there.
The inside secret: There’s a whole lot going on in our featherweight formula: Bio-Advanced Peptide Complex to restore important Amino Acids; Keratin Silicone Complex–the secret behind all that shine; and our broad-scale Hair Protection System, which includes everything from Antioxidants to Essential Fatty Acids, and Botanical Moisturizers.Buy Now
* Loxa Beauty is authorized by Joico.
I tried Join o'clock reconstructing liquid and fell in love, that I had to get some more products once it ran out!! I have very dry, thick, brittle hair, hair that dreadlocks itself in a day type hair, and this line works! ! I can't say how much I love this line!! I used this foam In place of the liquid reconstructor and find that it works the same, but feels lighter and spreads more evenly!! I also purchased the shampoo and conditioner, intense hydrator, and the reluxor, but honestly this stuff or the liquid reconstructor take cake!! I use chi keratin conditioner on days my hair is super dreadlocked, instead of the joico, but this product is the best I've ever used, and my mom's a hair stylist, so I've been a product guinea pig my whole life lol!! Buy this and you won't regret it!
Excellent product and it protects your hair from the heat of the hair dryers (all temperatures), hot water and the dry air inside the salons, department stores, etc. Keep up the good work JOICO!!! I really enjoy using all of your products!!! Heads really turn when others see how healthy, strong and beautiful your hair is!!!