- about us
- salon pro
We’re on a mission to repair hair that’s been assaulted by the rigors of, well, everything. Could be an obsessive relationship with your flat iron; or a few too many trysts with hot rollers; or going blonde, blonde, and blonder. But when the damage is done, K-PAK conditioner zeroes in on that ravaged cuticle, filling in the battle zones with moisture, silkiness, and strength so nothing tangles with your tresses again.
Perfect choice for: Everyone. And we do mean everyone. Our unique lightweight formula won’t overwhelm fine hair, yet is rich and nourishing enough to have impact on thicker strands.
Here’s how: After shampooing, apply to hair and leave on for a full minute, then rinse and rejoice. For the ultimate treatment follow with K-PAK Deep Penetrating Reconstructor.
The inside secret: Our exclusive Bio-Advanced Peptide Complex is literally anchored on both ends by Amino Acids that specifically target the damaged areas; Keratin Silicone Complex (it’s wonderfully weightless), locks in moisture, seals that repaired cuticle, and delivers intense shine and smoothness to your newly-protected hair.Buy Now
* Loxa Beauty is authorized by Joico.
A family member gave me a bottle that was already half empty, I've used it almost everyday for five months and it has only now worn out. Besides lasting so long for this price, it has changed my hair completely! In those five months, my hair has strengthened and grown faster, better, and fuller than usual! This was only the conditioner! I cannot wait to use the full package! I've gotten so many compliments on my hair and the smell. It truly is a goddess brand. Thank you so much for developing this wonderful product. I'm a customer for life!
All I can say is hallelujah! I started using joico two weeks ago and my hair has bounce to it ! I color and highlight my black hair every 8 weeks . My hair feels so soft and silky . I will never buy anything but joico products from now on :)
I feel compelled to share my secret due to the daily comments I get re my very long, thick, shiny, healthy, max coloured blonde hair. I have used it for as long as I can remember. I am always telling people what I use as I want everyone to get results.
I went from black to light blonde hair by highlighting every four weeks which destroyed my hair...I use the K-Pak shampoo, conditioner and Reconstruct once a week. I have thick curly hair that I have to flat iron every time I wash it or my hair resembles cotton candy...my hairdresser can't believe how soft my hair is considering the hell I put it through...this line is a god-send and gives you beautiful soft shiny hair no matter how much you abuse it. My absolute must have!
I started using Joico at about the same time I decided to stop changing the color of my hair every three months and let it grow out. My hair was quite damaged, thin, and wouldn't grow. With this shampoo and conditioner ( and an application of the kpak reconstructor every now and again) my hair is thicker, longer, and healthier! The whole kpak line is amazing!