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When you’ve shelled out big bucks for a color service – and finally nailed that perfect shade, shine, and intensity – the last thing you want is an ordinary shampoo that washes your investment right down the drain. Literally. And that’s why we formulated a gentle cleanser that never strips your strands, and actually doubles the life of your hair-color’s vibrancy and longevity. It’s a breakthrough product that preserves and protects against future damage… all at the same time.
Perfect choice for: All color-treated hair will benefit, but special perks for tresses that have been stressed (aka: double-processed; lifted more than two levels; or structurally weak).
Here’s how: The classic MO – lather, rinse, repeat. To pamper your color treated hair follow with Color Therapy conditioner.
The inside secret: Quadrabond Peptide Complex multitasks here, by attaching to the damage sites of the hair structure, repelling external moisture that robs hair of color, and conditioning hair with nourishing Manketti Oil.Buy Now
* Loxa Beauty is authorized by Joico.
Wash my hair every day and the color has not washed out at all. Great product.
A friend gave me the shampoo and conditioner for Christmas . I am one of those people who have five or six shampoos in the shower and keep rotating them. I have changed my ways and now use only Joico color therapy. Truly it is all everyone has said. I wash my hair every morning and this shampoo leaves my hair soft, very manageable, and my color looks great. I have been getting compliments lately -- "love your cut and color"-- and honestly, the only difference is I'm using this shampoo.
Bonjour,k-pac line , now is MINE
Our clients just love this product!! Even our stylist's are addicted.A must have for coloured hair
Great cosmetic :)