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When you’ve shelled out big bucks for a color service – and finally nailed that perfect shade, shine, and intensity – the last thing you want is an ordinary shampoo that washes your investment right down the drain. Literally. And that’s why we formulated a gentle cleanser that never strips your strands, and actually doubles the life of your hair-color’s vibrancy and longevity. It’s a breakthrough product that preserves and protects against future damage… all at the same time.
Perfect choice for: All color-treated hair will benefit, but special perks for tresses that have been stressed (aka: double-processed; lifted more than two levels; or structurally weak).
Here’s how: The classic MO – lather, rinse, repeat. To pamper your color treated hair follow with Color Therapy conditioner.
The inside secret: Quadrabond Peptide Complex multitasks here, by attaching to the damage sites of the hair structure, repelling external moisture that robs hair of color, and conditioning hair with nourishing Manketti Oil.Buy Now
* Loxa Beauty is authorized by Joico.
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I am confused which Joico product is better for color treated hair... I recently was at the store and saw both the red bottled Joico Color Endure and the gold bottled KPAK Color Therapy. The red bottled Color Endure mentions right on the front of the bottle that it is "SULFATE FREE" which i know is REALLY important for color treated hair, The gold bottled Joico KPAK didn't mention whether it was sulfate free or not... so to be safe I bought the Color Endure. Does kPAK have sulfates? Whats better??
I have been using this shampoo for about 1 year. I disagree with the prior comment "smells like an old lady perfume". The smell is light and pleasant. The main reason I stick with the Color KPak is the quality. I learned about this shampoo from YouTube. I have very (very,very) oily hair that has been permed and gets colored every 4-6 weeks like clockwork. Damaged and frizzy to say the least. This shampoo and conditioner makes my hair shinny, resilient, clean, and most of healthy looking like when I was a teenager. My deep brown color (over my grey hair) has little to no fading. Beyond impressed!
The shampoo and conditionerbare amazing! My hair is always silky smooth when wet and it's soft and shiny when dry. My hair is very thick so its hard to tame. I only have a problem with the smell. But I deal because of how great it is!
OMG this product is amazing I am mixed with blk no white and I have curly hair and from me dying my hair so much and bleaching I wanted to give up on my hair because of the way it felt and the curls are gone just curly at the root and str8 at the bottom I was going to cut my hair off...I watch guy tang and he suggested this product.... I bought the shampoo of the color therapy and conditioner the leave in and the deep constructor.... OMG the first time using these products and I left the deep conditioner on there for 4mins my hair came back to life I want to cry Lol it's so soft from root to ends and my hair is curly again... I've tried the Shea moisture products they didn't even work and other orangic products and color treated products nothing these products are life savers for real I'm so happy I will never buy another name product again I'm so to JOICO FOR LIFE!!!!!!!!!!!!!
Firstly I just want to say I have color treated thick course hair and its very thirtsty! I had just gotten my hair color and my whole jead felt like straw! I went to Cosmoprof and bought this WONDERFUL shampoo and condition set with the deep conditioning treatment with it and wow! Just when I was putting the shampoo in it felt half way to silk, then the conditioner was even better. Secondly my hair usually takes me up to 1 hour/half to style. It took me 15 minutes to dry and 11 minutes to style!! This HG stuff is wonderful! I will absolutely be purchasing this again!!!!!! TOTATLY RECOMMEND,