- salon pro
When you’ve shelled out big bucks for a color service – and finally nailed that perfect shade, shine, and intensity – the last thing you want is an ordinary shampoo that washes your investment right down the drain. Literally. And that’s why we formulated a gentle cleanser that never strips your strands, and actually doubles the life of your hair-color’s vibrancy and longevity. It’s a breakthrough product that preserves and protects against future damage… all at the same time.
Perfect choice for: All color-treated hair will benefit, but special perks for tresses that have been stressed (aka: double-processed; lifted more than two levels; or structurally weak).
Here’s how: The classic MO – lather, rinse, repeat. To pamper your color treated hair follow with Color Therapy conditioner.
The inside secret: Quadrabond Peptide Complex multitasks here, by attaching to the damage sites of the hair structure, repelling external moisture that robs hair of color, and conditioning hair with nourishing Manketti Oil.Buy Now
* Loxa Beauty is authorized by Joico.
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Loved the smell and it made my hair very soft, unfortunately it was just too harsh on my fine bleached hair. My hair was very puffy and dry feeling afterwards, even my hands were dry! I can see how this may be a fav for others cause it's still good quality, it just didn't work for my hair. I tried the Color Endure SLS free line and that one was much better for me!
I do not understand why there are sulfates in a shampoo for color treated hair. Sulfates are the number one thing that strips color out. This makes my hair feel healthier, but my color doesn't last nearly as long, so will no longer be using this
i would have given this shampoo 5 stars but is has SULFATES... why?! Why put sulfates in a shampoo that is designed to protect your hair color and repair your hair. Sulfates can strip the essential oils in your hair, it can become dried out and split. This shampoo was designed to do the very opposite. So why joico do you put sulfates in this shampoo or any of your shampoos?? Please take it out!
Love this stuff, perfect for those who lighten their hair. great 2 in 1 system.
I am confused which Joico product is better for color treated hair... I recently was at the store and saw both the red bottled Joico Color Endure and the gold bottled KPAK Color Therapy. The red bottled Color Endure mentions right on the front of the bottle that it is "SULFATE FREE" which i know is REALLY important for color treated hair, The gold bottled Joico KPAK didn't mention whether it was sulfate free or not... so to be safe I bought the Color Endure. Does kPAK have sulfates? Whats better??