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When you’ve shelled out big bucks for a color service – and finally nailed that perfect shade, shine, and intensity – the last thing you want is an ordinary shampoo that washes your investment right down the drain. Literally. And that’s why we formulated a gentle cleanser that never strips your strands, and actually doubles the life of your hair-color’s vibrancy and longevity. It’s a breakthrough product that preserves and protects against future damage… all at the same time.
Perfect choice for: All color-treated hair will benefit, but special perks for tresses that have been stressed (aka: double-processed; lifted more than two levels; or structurally weak).
Here’s how: The classic MO – lather, rinse, repeat. To pamper your color treated hair follow with Color Therapy conditioner.
The inside secret: Quadrabond Peptide Complex multitasks here, by attaching to the damage sites of the hair structure, repelling external moisture that robs hair of color, and conditioning hair with nourishing Manketti Oil.Buy Now
* Loxa Beauty is authorized by Joico.
Great cosmetic :)
Finally . . . My hair has met its match!!! I have naturally wavy to curly hair that I continue to color blonde. Even with some of the "so called" best products on the market, my hair would be healthy at the crown through mid-length; however, from mid-length to the ends, it always looks dry, even just after a trim. Well . . . not anymore! Recently, I tried a three-pak sample of K-Pak that included a shampoo, conditioner, and oil, and from the first wash and style, I new that my unruly hair had finally met its match!! Thanks K-Pak!! I just ordered my first full-size Color Therapy trio, and I will probably never stop!
I love Joico its one of the best and finest products in the professional market. I've tried several high-end products but the one that impressed me the most is Joico. I always recommend it. Color Therapy and Color Endure are just amazing for keeping color alive & vibrant.
After over 15 years of trying every product line on the market-I found the k-pak line and it was love at first wash! My hair feels and looks amazing!! I have had bad luck with products leaving my crown oily or too dry and this line gives my hair incredible moisture and softness without leaving it oily. Absolutely amazing and one I will never not have in my shower.