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You can choose a shampoo that avoids stripping hair of beautiful, new color… but you’ll double your efforts if you reach for our companion conditioner. It not only protects your color investment (which, we know, is not insignificant these days), but actually hydrates and repairs hair at the same time. How’s that for therapy?
Perfect choice for: Color-treated, structurally-weak hair that’s been highlighted or lightened.
Here’s how: Shampoo as usual; then apply conditioner and leave on to do its magic for a full minute before rinsing.
The inside secret: It’s one simple bottle… but chockfull of high-tech ingredients, starting with our Quadrabond Peptide Complex, which attaches to the damaged sites of the hair structure to rebuild from the inside out. Keratin and Silicone lock in moisture, amp up shine, and seal the cuticle; antioxidants guard against environmental stresses; fatty acids balance moisture levels.Buy Now
* Loxa Beauty is authorized by Joico.
My hair has never felt better! this is the best conditioner for color treated hair, makes it shiny , soft, and manageable! I love it! I use this whole line of color care :) I will not use anything else! I love Joico !!!
My hair is a bleached fine bob, I used the product after trying a trial size bottle, I've been impressed so now own a 300ml bottle, smells nice, use small amounts, on damp hair leave for a minute and your hair will become vibrant, shines and is well worth the money, colour stays fresh longer
My hair has always faded or bled thru as I have many different colors in my hair. I started usin joico color therapy this time and my hair stays vibrante. And it doesn't lie when it says use less style time
I got this as a trial size with the Color Therapy shampoo for my colored curly hair. WONDERFUL! Moisturizing and strengthening with no oily or heavy feel! Just super.