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Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.
Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.
This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
After being a very happy Colour Endure consumer for many years, I was pleased to see the sulphate free formula but unfortunately it makes my hair feel waxy, greasy and dirty. I do not recommend this product.
I have used this shampoo for years but since it has changed to sulfate-free, my hair is flat, lifeless no body. I want the old shampoo back because I can't use this one .
I have thick,thick hair.. It's no joke. I also color it soft black. I have used many different shampoos. I was all about redken color extend but it wasn't holding my color. Ever since I started using joico my color lasts two weeks longer,is softer and beautiful. my hair is normally super greasy.. Not with this stuff! Joico forever :-)
Loved the product it makes my red hair last longer and leaves my hair feeling silky but not oily and it smells amazing!
Oh wow I love this product. Was given this product for free when I was visiting my friends in the states. My hair now seems to have more body, before it used to just hang limply. I used to straighten or curl my hair daily to style it. Now all i have to do is air dry it and these natural waves are created. Love it love it love it
I just starting using this product. it is wonderful. my hair is not fading and it is not squeeky clean which is a misnomer. squeeky clean to me is the shampoo striping the life out of my hair. smells great and my hair is shinny and color stays longer.
I LOVE it!!! It left my hair very soft and shinny....I absolutely recommend this product and will continue to use it in the future.
I was pleasantly surprised! This shampoo was actually gently on my relaxed, fragile hair. My hair even felt stronger after I used this shampoo.
I find that this Shampoo leaves my hair feeling as though I just washed with lotion. It leaves a waxy residue on my hair that makes it hard to dry and when it is dry it looks like I haven't washed it in days. Want to love it but it's not working out.
This rocks! It even smells great!!