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Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.
Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.
This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
I just starting using this product. it is wonderful. my hair is not fading and it is not squeeky clean which is a misnomer. squeeky clean to me is the shampoo striping the life out of my hair. smells great and my hair is shinny and color stays longer.
I LOVE it!!! It left my hair very soft and shinny....I absolutely recommend this product and will continue to use it in the future.
I was pleasantly surprised! This shampoo was actually gently on my relaxed, fragile hair. My hair even felt stronger after I used this shampoo.
I find that this Shampoo leaves my hair feeling as though I just washed with lotion. It leaves a waxy residue on my hair that makes it hard to dry and when it is dry it looks like I haven't washed it in days. Want to love it but it's not working out.
This rocks! It even smells great!!
I usually love Joico products, but this one is a disappointment. My hair felt thick/coarse/greasy after each use. I don't want to run my fingers through my hair because of how gross it feels. I'll try to give it away, but if that fails, its going to end up in the trash.