- salon pro
When you’ve spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn’t it make sense to go the distance and bring home a product that protects your investment? We think so… and that’s why we formulated this gentle Sulfate-Free Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%. (That’s not a number to sneeze at, either.)
Perfect choice for: Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.
Here’s how: The classic MO: Lather, rinse… and repeat if you like. (We like.) Follow with Color Endure Conditioner for an added treat for your hair.
The inside secret: Our Multi-Spectrum Defense Complex – rich in Green Tea, Antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes. Bio-Advanced Peptide Complex aids in reconstruction.
* Loxa Beauty is authorized by Joico.
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Left a lot of buildup on my hair. Not a fan at all!!
Has left my hair with a sticky, greasy build up. Used to use K-Pak and switched on hairdresser recommendation for coloured hair. Each wash I was just more and more disappointed. 3/4 of the bottle left and I'm throwing it out, what a waste!!! Washing every 3-4 days as I have for 15 years. Even with a triple shampoo, the build up doesn't clean out. No difference with colour lasting either. Don't waste your money on this one.
This left my hair super greasy! I spent way to much money on this to have it turn my hair into a grease ball!
Super greasy hair, waste of money. What a shame!!
Historically, I have loved JOICO products. I was trying to be health-conscious and go sulfate-free, and I thought I could trust JOICO. This is the worst shampoo I have ever used. It should be renamed: Oil Slick. Back in junior high, I was out one week really sick. During that time, I didn't wash my hair for 5 days. And my hair was a sad, greasy, stringy, clump. The OMG-I-Can't-Be-Seen-Like-This-By-Another-Living-Being level of grease-mop.
This shampoo took me back to that place in less than a day. I finally rubbed my long hair (from the middle, not near the roots!) between my fingers, and I could feel and see a shiny film transferred. I know how to wash and rinse well. It didn't matter.
Not sure if it was just my bottle or what, but it is impossible for my hair to look nice once 4 hours have gone by using this shampoo. The grease is not coming from my scalp. It is this horrible concoction. JOICO, what happened to you???