- salon pro
When you’ve spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn’t it make sense to go the distance and bring home a product that protects your investment? We think so… and that’s why we formulated this gentle Sulfate-Free Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%. (That’s not a number to sneeze at, either.)
Perfect choice for: Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.
Here’s how: The classic MO: Lather, rinse… and repeat if you like. (We like.) Follow with Color Endure Conditioner for an added treat for your hair.
The inside secret: Our Multi-Spectrum Defense Complex – rich in Green Tea, Antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes. Bio-Advanced Peptide Complex aids in reconstruction.
Buy Now at Ulta Beauty
Submit your review
I will do my research first before trying another shampoo! Ugh! After the first week of gross, oily, nappy looking hair I thought it my hair was just detoxing or something. NOPE! It just stayed gross. It wouldn’t dry completely and after it would finally air dry it felt like I hadn’t washed it in a week. When I used any hot irons my hair literally smelled burnt. And I would have to use a hot iron to make it look somewhat presentable and not like I rolled out with bed head. My daughter used it with exactly the same results. Pretty bummed to spend good money on a crappy product.
Left my hair disgustingly greasy, so much so that I would prefer going about a week before using it. Once I used it, the red in my hair washed out extremely quickly, and my hair has been falling out way more than it used to. For the cost, you would hope it would actually be decent. Even after two shampoos my hair is still terrible. My hair was very healthy and kept the red in it for a long time before I used this. Never will buy again.
I wish I read the reviews before purchasing the product. My hair feels so greasy and sticky after using this. It's so gross. At first, I thought it was probably the conditioner I was using but it feels the same even without conditioner. I was really excited to try this since Joico is a pretty well known brand. Guess I was wrong. Never again.
I bought this shampoo as Joico have always had a good name and it's not a 'cheap' shampoo so thought it would be great on my coloured hair. What a huge mistake, felt as though I hadn't washed my hair, felt greasy and hair looks dull and unwashed - waste of money!
This is the worst experience I’ve had with a shampoo. It is an expensive shampoo so I figured it would work well. As soon as I started to lather it into my hair, it became unmanageable. My hair globbed together and was slimy and greasy. I’ve never had issues with any type of shampoo, and have normal texture hair. Since then, I have washed my hair with clarifying shampoo among other types and the greasy unmanageable feeling will NOT go away. I can barely brush it. I’m livid!!