- salon pro
When you’ve spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn’t it make sense to go the distance and bring home a product that protects your investment? We think so… and that’s why we formulated this gentle Sulfate-Free Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%. (That’s not a number to sneeze at, either.)
Perfect choice for: Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.
Here’s how: The classic MO: Lather, rinse… and repeat if you like. (We like.) Follow with Color Endure Conditioner for an added treat for your hair.
The inside secret: Our Multi-Spectrum Defense Complex – rich in Green Tea, Antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes. Bio-Advanced Peptide Complex aids in reconstruction.
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Like many others here, Im not happy with this product. It made my hair so greasy and heavy!
This shampoo/conditioner combo has seriously been the best I have ever used. I have Auburn/red hair (which is notorious for fading the quickest) and whenever I washed my hair for the first time after dying it, there was ZERO fading. I've washed my hair about 4 or 5 times since dying it and it still looks the same as when I dyed it about a month ago. 10/10 would recommend for colored hair.
Additionally, this shampoo is amazing on its own. Regular shampoos strip my hair and tangle it up, but this shampoo hardly damages my hair at all while still removing dirt and unwanted oil. I've lathered, rinsed, and repeated and still no color bleeding or fading.
I had never experienced such greasy hair ! Expensive product horrible results
I wish I read these reviews before purchasing ! My hair feels so oily and heavy after using this shampoo. I am very frustrated as this was an expensive shampoo. I purchased these products as I trusted the Joico brand.Seems to me that is a common issue for many people .. Joico should have a look into this issue as I likely won’t be buying any more of your products after this.
I will do my research first before trying another shampoo! Ugh! After the first week of gross, oily, nappy looking hair I thought it my hair was just detoxing or something. NOPE! It just stayed gross. It wouldn’t dry completely and after it would finally air dry it felt like I hadn’t washed it in a week. When I used any hot irons my hair literally smelled burnt. And I would have to use a hot iron to make it look somewhat presentable and not like I rolled out with bed head. My daughter used it with exactly the same results. Pretty bummed to spend good money on a crappy product.