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When you’ve spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn’t it make sense to go the distance and bring home a product that protects your investment? We think so… and that’s why we formulated this gentle Sulfate-Free Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%. (That’s not a number to sneeze at, either.)
Perfect choice for: Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.
Here’s how: The classic MO: Lather, rinse… and repeat if you like. (We like.) Follow with Color Endure Conditioner for an added treat for your hair.
The inside secret: Our Multi-Spectrum Defense Complex – rich in Green Tea, Antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes. Bio-Advanced Peptide Complex aids in reconstruction.
* Loxa Beauty is authorized by Joico.
To be completely honest it was hard to use and I had to use a lot of the product to get through my hair. It also surprisingly made my hair staticy and my sculp hurt! Although I must say it smells great and kept the colour in well
I absolutely love both the shampoo and conditioner, I've been using them for a few months now and they have made a huge difference in my hair. I use a red color by L'Oréal Feria. My color hasn't turned the orange color that it usually fades into. I also have ethnic hair and these products leave my hair shiny, bouncy, and lightweight. For me these are great for my hair. After much trial and error I've finally gotten it right.
I had a similar experience to many of the reviews regarding the oily layer left after use. After consulting with my hair dresser I learned the trick trick is to lather as much as possible once applied before rinsing to avoid the oily residue which initially kept me from using the product. Once applied properly it works amazingly. Revise your instructions so people now how to properly use your product and half of your negative reviews are gone.
Loved the original Color Endure. This leaves a film and my hair does not feel clean. Won't buy again.
My experience with the purple shampoo and conditioner wasn't that great I felt like I had to use a lot of shampoo to get my hair clean, but the shampoo for red heads I'm using now I really enjoy