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If you build it, it will come. We’re talking dramatic volume here… the kind your limp hair will instantly get after just one go-round with our lightweight, heat-activated styling lotion. It’s a powerful Elixir that creates a luxuriously dense effect in a single application.
Perfect choice for: The finest, skinniest strands (but they won’t be for long).
Here’s how: Be generous and apply a good-size dollop to damp hair. Comb through (the thickening powers won’t create tangles), and activate with the heat of your blowdryer.
The inside secret: Our zero-weight Oat Protein Complex thickens and volumizes without adding a single unwanted ounce.
* Loxa Beauty is authorized by Joico.
I recently purchase this product and used it in my hair....!!! IT WORKS!!! IT WORKS!!! MY HAIR HAS NEVER BEEN THIS THICK BEFORE SO FAST AND SO SOFT AND SILKY!!! IT WORKS!!! IT WORKS!!! I WILL DEFINITELY RECOMMEND THIS PRODUCT AS WELL!!! KEEP UP THE GOOD WORK JOICO KEEPING AFRICAN AMERICAN WOMEN WITH BEAUTIFUL HAIR!!!