- salon pro
There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free Brightening Shampoo–a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. How’s that for fun?
Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.
Here’s how: Saturate hair thoroughly with warm water, then work in a good dollop of Blonde Life Brightening Shampoo, gently massaging into a lather. Rinse and repeat if necessary.
The inside secret: Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away. An exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair.
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Over a two year process I went from black to blonde, my hair took it well but got very dry, I had resigned to the fact that blonde hair meant bleached hair, I ALWAYS only used salon professional products and though my shampoo and conditioner were good enough until my hairdresser recommended this, I didn’t think it would but gave it a shot! Oh my god!! It’s amazing!! After the first use I was converted, it took my dry damaged hair back to soft and silky, I won’t use anything else now only joico products!