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Joico Videos

Northern Lights Technique by Larisa Love

The bright, dancing rays of the Northern Lights electrify the sky…and now, those magnetic True Blue and Kelly Green tones are brightening up hair, thanks to superstar Larisa Love, who wields the new Bold Shades from Joico’s Color Intensity line to recreate the impact of this stunning phenomenon. Watch her inventive technique and our products collide.

How To Videos

  • InstaTint Temporary Haircolor Looks for Spring
  • Hair Art in a Flash with InstaTint
  • Beachy Waves + Half-Up Braided Top Knot...
  • Colorpalooza: Twisted Hairstyle How-To with InstaTint
  • Half-Up Half-Down Braid Hairstyle with InstaTint (Backstage...
  • Co Wash: One-Step Cleansing Conditioner
  • I'm With the Band InstaTint Color Spray...
  • InstaTint Music Video Hair How-To
  • InstaTint Flower Power Tutorial
  • Curly Cues: Joico Curl How-To
  • This Summer's Easy Textured Updo Tutorial
  • 3 Ways to Use Hair Shake
  • Holiday Party Hair and Makeup How To...
  • Top 4 Summer Head-Scarf Tutorials
  • Beachy Waves How-To Hair Tutorial with Kat...
  • Joico Pop-up Braid Menu: How-to Tutorial for...
  • Joico Pop-up Braid Menu: How-to Tutorial for...
  • Joico Pop-up Braid Menu: How-to Tutorial for...

Pro Haircolor Education

  • Northern Lights Technique by Larisa Love
  • Glam Champagne Blonde Technique
  • Blonde Haircolor Technique: Surfside Blonde with LumiShine
  • 11 Shades To Turn Your Business Around
  • La La Land Blonde: Foilyage Technique
  • Power Platinum Blonde Tutorial (Blonde Life)
  • Sunkissed Coastal Blonde Tutorial (Blonde Life)
  • Desert Taupe Brunette Technique (Age Defy)
  • Blonde Life Light to Dark
  • Balayage Clay Lightener Technique (FreePlay)
  • Balayage Haircolor Technique with FreePlay Clay Lightener
  • CrissCross Metallic Haircolor Melt Technique by Ricardo...
  • Ashy Brunette Highlights Technique
  • Metallic Pop Art Haircolor Technique by Philip...
  • Ombre Color Correction with LumiShine
  • Champagne Ice Blonde Technique
  • Pastel Color Melt with Larisa Love
  • Pastel Haircolor Technique
  • Rainbow Riot Color Intensity Haircolor Technique
  • Vivacious Red: Youthful Gray Coverage with Age...
  • Melting Sunset Mermaid Haircolor
  • Bronde Beach Glow Technique
  • Mermaid Color Intensity Collection
  • Ronze Haircolor Tutorial
  • Honeycombed Tutorial
  • Caramelt Tutorial
  • LumiShine: Hair Color Pro-Tutorial
  • Sombré and Babylights How-to Time-saving Techniques
  • Sombre Hair Color: How to Ombré Brazilian...
  • Age Defy Lustrous Naturals Haircolor Tips for...
  • Vero K-PAK Color Intensity Rock These Colors
  • Ultra High-Lift Blondes

Drab to Fab Webisode

  • Date Night Hair and Fashion with Whitney...
  • Cali Casual Head To Toe Style with...
  • Rocker Chic Head To Toe Style with...
  • Hollywood Glam with Whitney Port
  • NYC Head-to-Toe Style with Whitney Port
  • D2F and Beauty Force: College to Career
  • Drab to Fab: Summer Style Session
  • Wows Your Vows: Perfect Wedding Hair
  • Curly Hair with Ashley Madekwe
  • PERFECT BLOWOUT
  • Holiday Hair to Evening hair
  • D2F Hair Webisodes: Mom Bob to Heart...
  • Drab to Fab: Ponytail Tips
  • D2F: Get it Straight
  • Drab to Fab Hair Webisodes: Fringe Benefits
  • Head-to-Head Challenge

Hollywood Beauty Insider

  • Celebuzz: Getting and Caring for Balayage Haircolor...
  • Red Carpet Hair Tips with George Papanikolas
  • Hollyscoop features Joico's Celebrity Hair Colorist George...
  • George Papanikolas on the Red Carpet: 2013...

Joico

  • Day in the Life of a Hollywood...
  • NEW Blonde Life Lightening & Brightening System
  • Luster Lock: Instant Shine & Repair
  • NEW LumiShine Haircolor
  • The Joi of Healthy Hair
  • Hair Shake Teaser Video
  • Joico Trend Collection: In-Excess
  • Joico Turn Heads: It's More Than A...
  • Fashion Week with Kat Tanita
  • Cherry Petenbrink Interview: The Hunger Games Hair...
  • Body Luxe
  • Color Endure
  • Moisture Recovery

Joico Cares

  • Joico Eco 2012
  • Joico Eco 2011
  • Joico Eco Plastics
  • Joico Eco Turbines
  • Joico Official Eco Video
  • Joico Reverse Mission
  • Northern Lights Technique by Larisa Love
  • Glam Champagne Blonde Technique
  • Blonde Haircolor Technique: Surfside Blonde with LumiShine
  • 11 Shades To Turn Your Business Around
  • La La Land Blonde: Foilyage Technique
  • Day in the Life of a Hollywood...
  • NEW Blonde Life Lightening & Brightening System
  • Power Platinum Blonde Tutorial (Blonde Life)
  • Sunkissed Coastal Blonde Tutorial (Blonde Life)
  • Desert Taupe Brunette Technique (Age Defy)
  • Blonde Life Light to Dark
  • Balayage Clay Lightener Technique (FreePlay)
  • InstaTint Temporary Haircolor Looks for Spring
  • Hair Art in a Flash with InstaTint
  • Balayage Haircolor Technique with FreePlay Clay Lightener
  • Gray Coverage for a Rich Brunette
  • Ashy Brunette Highlights Technique
  • CrissCross Metallic Haircolor Melt Technique by Ricardo...
  • Metallic Pop Art Haircolor Technique by Philip...
  • Champagne Ice Blonde Technique
  • Pastel Color Melt with Larisa Love
  • Ombre Color Correction with LumiShine
  • Pastel Haircolor Technique
  • Rainbow Riot Color Intensity Haircolor Technique
  • Vivacious Red: Youthful Gray Coverage with Age...
  • Luster Lock: Instant Shine & Repair
  • Beachy Waves + Half-Up Braided Top Knot...
  • Colorpalooza: Twisted Hairstyle How-To with InstaTint
  • Half-Up Half-Down Braid Hairstyle with InstaTint (Backstage...
  • Co Wash: One-Step Cleansing Conditioner
  • Melting Sunset Mermaid Haircolor
  • Bronde Beach Glow Technique
  • I’m With the Band InstaTint Color Spray...
  • InstaTint Flower Power Tutorial
  • InstaTint Music Video Hair How-To
  • Curly Cues: Joico Curl How-To
  • Mermaid Color Intensity Collection
  • Ronze Haircolor Tutorial
  • Honeycombed Tutorial
  • Caramelt Tutorial
  • NEW LumiShine Haircolor
  • LumiShine: Hair Color Pro-Tutorial
  • The Joi of Healthy Hair
  • This Summer’s Easy Textured Updo Tutorial
  • 3 Ways to Use Hair Shake
  • Sombré and Babylights How-to Time-saving Techniques
  • Hair Shake Teaser Video
  • Age Defy Lustrous Naturals Haircolor Tips for...
  • Vero K-PAK Color Intensity Rock These Colors
  • Ultra High-Lift Blondes
  • Sombre Hair Color: How to Ombré Brazilian...
  • Holiday Party Hair and Makeup How To...
  • Date Night Hair and Fashion with Whitney...
  • Top 4 Summer Head-Scarf Tutorials
  • Beachy Waves How-To Hair Tutorial with Kat...
  • Cali Casual Head To Toe Style with...
  • Rocker Chic Head To Toe Style with...
  • Fashion Week with Kat Tanita
  • Hollywood Glam with Whitney Port
  • NYC Head-to-Toe Style with Whitney Port
  • Joico Trend Collection: In-Excess
  • D2F and Beauty Force: College to Career
  • Celebuzz: Getting and Caring for Balayage Haircolor...
  • Drab to Fab: Summer Style Session
  • Wows Your Vows: Perfect Wedding Hair
  • Moisture Recovery
  • Body Luxe
  • Color Endure
  • Drab to Fab: Ponytail Tips
  • PERFECT BLOWOUT
  • D2F: Get it Straight
  • Head-to-Head Challenge
  • Curly Hair with Ashley Madekwe
  • Red Carpet Hair Tips with George Papanikolas
  • Hollyscoop features Joico’s Celebrity Hair Colorist George...
  • Joico Turn Heads: It’s More Than A...
  • Joico Eco 2012
  • Joico Eco Turbines
  • Joico Eco Plastics
  • Joico Eco 2011
  • Joico Official Eco Video
  • Joico Reverse Mission
  • Joico Pop-up Braid Menu: How-to Tutorial for...
  • Joico Pop-up Braid Menu: How-to Tutorial for...
  • Joico Pop-up Braid Menu: How-to Tutorial for...
  • Holiday Hair to Evening hair
  • Drab to Fab Hair Webisodes: Fringe Benefits
  • D2F Hair Webisodes: Mom Bob to Heart...
  • George Papanikolas on the Red Carpet: 2013...
  • Cherry Petenbrink Interview: The Hunger Games Hair...