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Joico Videos

The Joi of Healthy Hair

Healthy hair is happy hair, radiating vitality, color and shine, and has the power to light up an entire room. This unique beauty effect is known as "Joi." Throughout our lifetime, we can get stripped of this Joi when hair gets weakened due to environmental damage, coloring, styling and more, losing its health, vigor and shine. This year, and on a mission to spread the Joi of Healthy Hair, Joico is launching a new look and feel and groundbreaking products and treatments, all focused on restoring hair to its happiest state -- healthy, glossy and strong.

How To Videos

  • This Summer's Easy Textured Updo Tutorial
  • 3 Ways to Use Hair Shake
  • Holiday Party Hair and Makeup How To...
  • Top 4 Summer Head-Scarf Tutorials
  • Beachy Waves How-To Hair Tutorial with Kat...
  • Joico Pop-up Braid Menu: How-to Tutorial for...
  • Joico Pop-up Braid Menu: How-to Tutorial for...
  • Joico Pop-up Braid Menu: How-to Tutorial for...

Drab to Fab Webisode

  • Date Night Hair and Fashion with Whitney...
  • Cali Casual Head To Toe Style with...
  • Rocker Chic Head To Toe Style with...
  • Hollywood Glam with Whitney Port
  • NYC Head-to-Toe Style with Whitney Port
  • D2F and Beauty Force: College to Career
  • Drab to Fab: Summer Style Session
  • Wows Your Vows: Perfect Wedding Hair
  • Curly Hair with Ashley Madekwe
  • PERFECT BLOWOUT
  • Holiday Hair to Evening hair
  • D2F Hair Webisodes: Mom Bob to Heart...
  • Drab to Fab: Ponytail Tips
  • D2F: Get it Straight
  • Drab to Fab Hair Webisodes: Fringe Benefits
  • Head-to-Head Challenge

Pro Haircolor Education

  • Sombré and Babylights How-to Time-saving Techniques
  • Sombre Hair Color: How to Ombré Brazilian...
  • Age Defy Lustrous Naturals Haircolor Tips for...
  • Vero K-PAK Color Intensity Rock These Colors
  • Ultra High-Lift Blondes

Hollywood Beauty Insider

  • Celebuzz: Getting and Caring for Balayage Haircolor...
  • Red Carpet Hair Tips with George Papanikolas
  • Hollyscoop features Joico's Celebrity Hair Colorist George...
  • George Papanikolas on the Red Carpet: 2013...

Joico

  • The Joi of Healthy Hair
  • Hair Shake Teaser Video
  • Joico Trend Collection: In-Excess
  • Joico Turn Heads: It's More Than A...
  • Fashion Week with Kat Tanita
  • Cherry Petenbrink Interview: The Hunger Games Hair...
  • Body Luxe
  • Color Endure
  • Moisture Recovery

Joico Cares

  • Joico Eco 2012
  • Joico Eco 2011
  • Joico Eco Plastics
  • Joico Eco Turbines
  • Joico Official Eco Video
  • Joico Reverse Mission
  • The Joi of Healthy Hair
  • This Summer’s Easy Textured Updo Tutorial
  • 3 Ways to Use Hair Shake
  • Sombré and Babylights How-to Time-saving Techniques
  • Hair Shake Teaser Video
  • Age Defy Lustrous Naturals Haircolor Tips for...
  • Vero K-PAK Color Intensity Rock These Colors
  • Ultra High-Lift Blondes
  • Sombre Hair Color: How to Ombré Brazilian...
  • Holiday Party Hair and Makeup How To...
  • Date Night Hair and Fashion with Whitney...
  • Top 4 Summer Head-Scarf Tutorials
  • Beachy Waves How-To Hair Tutorial with Kat...
  • Cali Casual Head To Toe Style with...
  • Rocker Chic Head To Toe Style with...
  • Fashion Week with Kat Tanita
  • Hollywood Glam with Whitney Port
  • NYC Head-to-Toe Style with Whitney Port
  • Joico Trend Collection: In-Excess
  • D2F and Beauty Force: College to Career
  • Celebuzz: Getting and Caring for Balayage Haircolor...
  • Drab to Fab: Summer Style Session
  • Wows Your Vows: Perfect Wedding Hair
  • Moisture Recovery
  • Body Luxe
  • Color Endure
  • Drab to Fab: Ponytail Tips
  • PERFECT BLOWOUT
  • D2F: Get it Straight
  • Head-to-Head Challenge
  • Curly Hair with Ashley Madekwe
  • Red Carpet Hair Tips with George Papanikolas
  • Hollyscoop features Joico’s Celebrity Hair Colorist George...
  • Joico Turn Heads: It’s More Than A...
  • Joico Eco 2012
  • Joico Eco Turbines
  • Joico Eco Plastics
  • Joico Eco 2011
  • Joico Official Eco Video
  • Joico Reverse Mission
  • Joico Pop-up Braid Menu: How-to Tutorial for...
  • Joico Pop-up Braid Menu: How-to Tutorial for...
  • Joico Pop-up Braid Menu: How-to Tutorial for...
  • Holiday Hair to Evening hair
  • Drab to Fab Hair Webisodes: Fringe Benefits
  • D2F Hair Webisodes: Mom Bob to Heart...
  • George Papanikolas on the Red Carpet: 2013...
  • Cherry Petenbrink Interview: The Hunger Games Hair...