| Intense Hydrator | Reconstructor | Luster Lock |
| What's Wrong: | Severely dehydrated, parched hair. | Hair that’s deeply damaged with visible signs of breakage and split ends-process | Rough, dry, dull hair that’s been ravaged by frequent bleaching and/or coloring, plus big-time use of heat stylers (blow-dryers, flat irons, etc.) |
| Plan Of Action: | Intense Hydrator provides a super surge of moisture that replenishes lipids in even the thirstiest strands. | Our Exclusive Re-Bond Structor uses hair-identical keratins to replicate and rebuild the inner and outermost layers of the hair. These freshly restored “bonds” last through 25 shampoos. | Going at repair from the inside out, Luster Lock targets the building blocks of each strand as well as the external cuticle layer. Restores natural moisture: adds smooth glide power; and protection against color loss. |
| The Payoff: | Hair has immediate softness, body, and elasticity — resulting in healthy, fluid strands with swing and bounce. | This is the 911 call that provides serious anti-breakage therapy, with major strength restored from the very first treatment. After each and every use, hair becomes noticeably stronger and healthier. | Hair is instantly transformed with the very first use: Experience reduced breakage, dramatically softer, stronger strands, and a highly polished shine. |
