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In our latest cooperation, providing all the haircolor and haircare for the first installment in the much anticipated The Hunger Games series, Joico was tapped for its superior color. With over 500 extras and main cast, the heads of the costume and hair departments knew they had to rely on a product that would not fail them. They turned to Joico for its color prowess and styling products to support the huge undertaking, along with the undeniable knowledge and color expertise brought on the set by Joico's own Cherry Petenbrink – Joico Guest Artist.
The shift in fashion from minimal, angular design to curved, feminine
shapes with opulent details for inspiration.
Inspired by obvious and non-obvious, traditional and contemporary symbols of beauty and style that are representative of different countries or regions.
What Happens When Complete Opposites Meet?
The fantastically beautiful, utterly unique world of Le Graphique.
A visual study in the extremes of hair design.
Pushing the boundaries of time and hair design.
Inspiration from artists of the moveable sculpture art and abstract expressionist painters.
Inspiration from the raw elements in our environment.
Inspired by the idea that both raw and refined elements must co-exist
in design to make a fully modern statement.