Joico Giving


Love Out Lavender

JOIn Us In The Fight, See YOU At The Gala!

Here at Joico, we say inner beauty and outer beauty are forever entwined…which is why radiating goodness and supporting City of Hope’s cancer research is a mission that’s exceptionally close to our hearts. This year, we’re making our biggest contribution ever, and we’re taking things a step further by pairing up with the Love Out Lavender campaign, an organization designed specifically to help salon pros raise dollars for cancer research. We’d love for you to join us on this important mission.

Remember, good things come to those who give (the most): like tickets to the Spirit of Life Gala and North American Hairstyling Awards at Mandalay Bay in Las Vegas this July; plus hotel and airfare, and maybe–just maybe–your picture on the cover of a magazine.

STEP 1: Create a fundraiser page at

STEP 2: Create your image – Joico and LOL want you to use your amazing artistry to create an image – it can be an amazing and inspiring hair creation that you feel speaks to the cause or the Love Out Lavender theme. Don’t forget to add the Joico logo (download in black, white, or gold) to your image.

STEP 3: Promote, Promote, Promote! Share your image and promote your fundraising page – get the word out. Make sure people know you’re fundraising, post your image on all your social media channels with a link to your LOVE OUT LAVENDER fundraising page!

Find out exactly how to get started here at the Love Out Lavender “getting-started” page.


Breast Cancer Awareness

Breast cancer awareness logoJoico’s Beauty for Hope Initiative is a year-round campaign that includes fundraising events and promotions plus education, support, encouragement and inspiration for professional stylists bent on setting up their own breast cancer-related events. In 2012, Joico announced a new program that essentially doubles its annual efforts in its fight against breast cancer by partnering with Beauty Systems Group to offer special edition Joico and ISO Breast Cancer products benefiting Susan G. Komen For the Cure. Visit the Susan G. Komen website.

To acknowledge the salons and stylists who continue to participate in Beauty for Hope events Joico has created an online destination offering downloadable breast cancer programs – including cut-a-thons, silent auctions, “Touch of Pink” ribbon events and service and product promotional programs. Each salon can customize the downloads to their individual businesses and communities. Each package contains posters, planners, letters, press alerts and other printables. Read more about the program.


City of Hope: Celebrate Beauty, Celebrate Life

Celebrate Beauty Celebrate Life logoCity of Hope’s National Professional Salon Industry named Sara Jones, Senior Vice President and General Manager of Joico, as the recipient of the 2011 Spirit of Life Award. On July 30, 2011, Jones was honored for her outstanding philanthropic and business contributions at the annual Spirit of Life Award Dinner, held during the Professional Beauty Association’s Beauty Week in Las Vegas, Nevada. All proceeds were earmarked for women’s cancer research and care. Read more about the Spirit of Life Gala.

City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. The organization’s Professional Salon Industry Division was established in 1981 with the purpose of establishing a continuous flow of industry support for the City of Hope. It is an annual tradition to honor outstanding leaders in the industry for their contributions both in business and through philanthropy in the community, with the Spirit of Life Award. Since its inception, this division has raised millions of dollars for City of Hope’s research and treatment programs. Visit the City of Hope website.


City of Hope: Hope Is In Style

Hope Is In Style ad

City of Hope is a world leader in the fight against cancer, diabetes, HIV/AIDS and other life-threatening illnesses. This year, City of Hope has named Wella North America CEO Reuben Carranze its Spirit of Life Award recipient. Reuben has earmarked funds from his campaign to support research and treatment for diabetes. Having seen the impact of the disease on the lives and livelihood of his hairdresser-family. Reuben is asking for your support to raise awareness and funds to fight this often-unseen threat to the salon industry. Visit the Hope Is In Style website.




Hairdressers Helping Hairdressers

Hairdressers Helping Hairdressers logoHairdressers Helping Hairdressers raised much-needed awareness and funds for stylists and salon owners affected by Hurricane Sandy. All proceeds funded directly to the Professional Beauty Association’s (PBA) Disaster Relief Fund. The PBA Disaster Relief Fund awards 100% of funds raised to help industry professionals impacted by natural disasters as they begin rebuilding. Visit the PBA’s Disaster Relief Fund website.



Beauty Bus

Beauty Bus logoThe Beauty Bus Foundation was founded in loving memory of Melissa Marantz Nealy who passed away the age of 28 from a degenerative neuromuscular disease. Melissa loved a good day at the spa. When her ability to leave the home became compromised, Co-Founder Alicia Marantz Liotta, Melissa’s cousin, was able to schedule in-home beauty services through her connections within the beauty industry. Witnessing the hope, happiness and respite these services brought to Melissa, Alicia and Co-Founder Wendy Marantz Levine, Melissa’s sister, were inspired to launch Beauty Bus Foundation. Visit the Beauty Bus website.