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The L.A. Adventure with 7 Euro Bloggers

Live The Blonde Life In Los Angeles read the invitation…and seven of Europe’s coolest, most popular beauty bloggers immediately RSVP’d with a resounding, Yes!  It was a no-brainer, really: After all, we were inviting these major style-istas to spend several joi-filled days soaking up the sun in Hollywood, being coiffed by Joico’s best celebrity hairstylists, and experiencing the life that blondes know best. Come take at peek at their week…


Our Gal Guests…


Kim Ahrens

Hometown: Kassel, Germany

Where to find her:


Elina Neumann

Hometown: Berlin, Germany

Where to find her:


Jen Thorne

Hometown: London, England

Where to find her:


Danielle K Love

Hometown: London, England

Where to find her: @danielleklovee on Twitter


Cathrine Heienberg

Hometown: Bergen, Norway

Where to find her:


Tiany Kiriloff

Hometown: Belgium

Where to find her:


Kicki Burman

Hometown: Sweden

Where to find her:


As every cool Cali girl knows, nothing is more LA than a day lounging in the sunshine; and for our bloggers, that meant elevating the experience to something truly off the charts, like the chance to hang out around the sparkling aqua backdrop of Hotel Roosevelt’s iconic palm-decked pool.

Our feted guests sipped tropical drinks, lunched on refreshing fare from Tropicana Café, floated the day away on colorful party floats, and were treated to the styling genius of Joico celebrity hair artist, Paul Norton, who coiffed the gals cabana-side and introduced them to Blonde Life Brightening Veil. This hot new treatment — stocked with rich, exotic oils — offers instant safeguard from the sun, while doubling hair’s strength and bumping up the shine to something West Coast-worthy. After a fun, spiritual “aura” reading, the girls made their way back to their hotel to get ready for dinner at Cecconis — West Hollywood’s most happening Italian hangout.


Back in London after the best trip ever! #Lalaland #Joico ❤😻

A post shared by Danielle K Love (@danielleklove) on


A post shared by CathInTheCity (@cathinthecity) on


It wouldn’t be a visit to Southern California without some time to sightsee and take in all that our glam city has to offer; so on their free day, the bloggers promptly hit Los Angeles…exploring the beach, the hills, and the fashion scene with gusto. Snapping plenty of pics for their blogs and Insta sites, the girls even managed to fit in a little shopping. (Okay, a lot of shopping. But can you blame them?)




Imagine having your hair done by a celebrity artist who works with stars like Brie Larson, Rachel Bilson, and Kate Mara. That’s exactly what our bloggers were treated to when they made their way over to the exclusive Mare Salon, where Hollywood legend Denis De Souza and his team kicked the Blonde Life into high gear by giving each of our guests the royal color treatment.

From highlights to lowlights to Ombré and everything in between, Denis dazzled our visitors with a gorgeous, customized look…all of which went viral, as the thrilled recipients immediately started posting, tweeting, and raving online their brand-new do’s.


See all the pictures on our Facebook album.