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Summer 2017 Haircolor Guide

Summer may be sunny, but style is made in the shade…these shades, to be specific: new hybrids of auburn and brown; classic icy white blondes; and warm sun-kissed tones that look utterly, beautifully natural. “This summer, hair color trends are all about going lighter, more vibrant, and adding lots of sexy dimension,” says superstar colorist, Denis De Souza. Get the trend report here…

LOOK #1: “AUBROWN”

Nope…not a typo. The newest hair color to hit the style scene this summer is a clever hybrid of minx-y, red-tinged auburn and rich, true brown. Luxe and unapologetically glossy, this inky crossover is perfect for those with deep, dark hair who don’t want to deal with frequent touch-ups. The best way to keep every strand healthy and gleaming: Luster Lock Instant Shine & Repair Treatment.

 

LOOK #2: “WHITE ICE”

Ultra-icy platinum blonde made its first appearance in the 1930s, when screen siren, Jean Harlow (dubbed the very first “bombshell blonde) was reportedly bleached — literally — with a concoction of Clorox, soap flakes, ammonia, and peroxide. Fortunately, the look (and the technique) has come a long way since then. It remains one of the hottest trends in hair color this summer…sometimes with a darker root; sometimes with an allover double process, as colorist Denis De Souza recently created for celebrity Ashlee Simpson. How to keep fragile strands healthy and strong? With Joico’s new Blonde Life Brightening Treatment Masque — the ultimate caretaker of lightened hair.

 

LOOK #3: “BRONDE”

When Denis De Souza’s blonde-brown fusion first hit headlines, it was warmly embraced by everyone from celebrities to beauty editors to clients coast to coast. But get comfortable, because this delicious beachy remix is sticking around to sail you right through summer — updated now with richer-than-ever caramel tones and a warm base that glints in the sun. The grow-out is subtle, the upkeep easy, the look…both sweet and sexy. To keep any brass at bay: Color Balance Blue Shampoo and Conditioner.

 

See more of Denis’s Celebrity Haircolor trends.

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