- salon pro
The trendsetting work of our crazy-great colorist, Denis De Souza, has been splashed across magazines from coast to coast…it’s come to life on Joico’s most popular videos…and has appeared on stage and in our classes. The guy is, frankly, a genius hair artist and we can’t get enough of the glorious color he brings to life. Lucky for us—and everyone in Los Angeles—there’ll be no shortage of “Denis style” now that he’s opened the doors to his very own salon. Introducing, Mare: a self-described beauty oasis, where client pampering is as much a priority as really stunningly beautiful hair. We sat down with this industry darling to hear all about his new baby…and the wisdom that prompted him to go it solo. Listen in on the conversation:
Joico: Denis, you’re sought after by scores of celebrities, beauty editors, and clients every single day. What made you take on the enormous adventure of opening your own salon on top of everything else you’re doing?
Denis: Truthfully, I’ve never been one of those people who stay comfortable focusing on just one thing—which is why I’ve been juggling my busy schedule as a hair colorist and an ambassador for Joico. I truly believe the possibilities for growth in our industry are endless…so for me, it was just about reaching the next step in my career and acknowledging there’s always room for more!
Joico: Ok, we’re curious. Why the name, Mare?
Denis: There’s no secret behind the choice. It’s such a pretty word—in English, Mare is the feminine term for a horse; and in my native Portuguese, it means ocean—so when my two partners suggested the name, I jumped on it. Sounds so lovely, I think.
Joico: Tell us about your salon…what’s it like when a client walks through the doors?
Denis: Mare is an intimate salon—only 12 chairs total (seven for stylists, five for colorists); but we’ve turned it into a pretty special beauty oasis for our customers. Designed by Richard Petit, the salon has a definite Franco-Japonaise influence…tons of natural light; an indoor/outdoor zen garden where clients can enjoy a cappuccino and take advantage of the California weather. I’ve been dreaming about this salon forever; and creating it took almost two years. But it’s been soooo worth the wait!
Joico: What sets your salon apart from, say, any other high-end LA space?
Denis: Mare isn’t just a salon…it’s a lifestyle. Everything in the salon is for sale—from furniture to art to jewelry. Clients walk in and the vibe is chic and elegant, yet super cozy; like you’re in the gorgeous home of a best friend. In the end, we’re striving to create beauty in hair and in life.
Joico: Does the salon specialize in a particular look? You know…that calling card that says we’re the experts in one particular hair trend?
Denis: Our staff has a wide variety of skills and expertise…if anything, Mare’s specialty is creating refined but effortless hair; making sure clients don’t become slaves to the salon for touch-ups and can replicate their style at home. As for me? I’m up for all tasks…but I have a big brunette clientele. They tell me they have trouble finding a colorist who can deliver highlights on their dark hair without it looking brassy or orange.
Joico: What’s the ONE thing you’d like everyone to know about your new baby?
Denis: It’s absolutely this: We want every client who leaves our salon to feel special and pampered; after all, they’re spending hours with us. Those should be hours well spent. Fortunately, in the short time we’ve been open, lots of clients have been complimenting us about our great energy and warmth…and for me, that’s the most important thing to hear.
Mare Salon: 152 N. Wetherly Drive, West Hollywood, CA, 90048