We eat, sleep and breathe beauty. We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn’t our job—it’s our passion.
After the success and enthusiasm shown from salons and stylists across the U.S. in 2010′s Beauty for a Cure campaign, Joico wanted to strengthen it’s commitment to Breast Cancer Awareness (BCA) and empower even more salons and challenge them to do even better this year! Read More...
After the success and enthusiasm shown from salons and stylists across the U.S. in 2010′s Beauty for a Cure campaign, Joico wanted to strengthen it’s commitment to Breast Cancer Awareness (BCA) and empower even more salons and challenge them to do even better this year!
Wind power is one of the fastest growing forms of new electricity generation in the US, which is why JOICO* has begun to invest in alternative energy sources to better our environment. Read More...
Joico is committed to providing high quality safe products. Joico Laboratories does not use animal tests to confirm the safety of Joico products except when absolutely required by law. Safety of Joico products is assured by using safe raw materials and where applicable, confirming safety by testing via patch tests with human volunteers under a physician’s supervision and using non-animal alternative tests.
We value our people most, so we aim to create an environment that is challenging yet positive.
We show respect for every individual, regardless of title or office size.
We keep our expectations high yet within the realm of reality, because results speak louder than hype.
We play well with others. We understand that growth and profit for our partners equals growth and profit for us, so we put them first and try to understand their needs when making decisions. This isn’t lip service; it’s how we really operate.
We don’t make junk. Our products contain the finest, most beneficial ingredients in the world.
We mean business. When we set our sights on something, we do it!
We don’t break promises. We exist to serve the salon community, period.
In every salon, in every home - All for the love of beauty.
