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There’s dry hair… and there’s hair that’s so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is the cocktail of choice: a profoundly nourishing treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that’s gasping for air.
Perfect choice for: Frizzy, erratic, dry locks that have been zapped of moisture from by everything from chemical treatments to the environment… to lousy genes.
Here’s how: After shampooing, apply generously to the hair shaft and allow to penetrate for a full five minutes. Rinse and style as usual… but with far shinier results.
The inside secret: Bio-Advanced Peptide Complex is a master at quenching thirst by restocking Amino Acids; Silicone seals the cuticle and delivers intense shine; while Lanolin and Shea Butter replace lost lipids.Buy Now
* Loxa Beauty is authorized by Joico.
I've been using this product for over 5 years, and it never lets me down. I've been bleaching/lightening my hair for about 7 years, and whenever my hair feels like it's breaking, dry, and dead then I use this for about a month or less and it significantly reduces my hair's breakage while deeply moisturizing my hair. Love it!!!!!
i've tried lots of different products, and this one is worth its money. I ran out one week, and immediately noticed a huge difference when i stopped using it! a must have for anyone with bleached hair, or tangled and dead hair.
I use this with the Moisture Recovery products and LOVE it. I spend a lot of time in the sun/pool and it FRIES my hair -- this product seems to repair my hair immediately...I go into the shower with hair feeling like straw, but as soon as this goes on, my hair goes to silk.
I bleached my dark brown hair through to light blonde, and being naturally curly, it fried my hair. I went to the hairdresser and they recommended this. I put the smallest amount through the ends and then worked it back through the roots, left it for 5 minutes and today my hair is so beautiful, I have gotten about 5 people ask what I use! I will never change back to anything else! :)
This Product is AMAZING! I absolutely love it. My hair was dry and damaged, now it is sleek and very healthy. I used it on both of my daughters. Great on african-american hair. Course dry hair no more!