Behind The Chair 2016 Stylist Choice Awards’ “Favorite New Color Line” winner
COLOR SO BRILLIANT, IT INSTANTLY RESTRENGTHENS HAIR WITH UP TO TWICE THE SHINE.
NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair—guaranteed!
- Hair with up to twice the shine*
- 100% replenished and restrengthened hair**
- Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos*
With a Permanent Crème and Demi-Permanent Liquid system, LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. Here’s why you’ll love LumiShine…
- It’s Easy! Three simple steps to brilliant color—consultation, formulation, and application.
- It’s Predictable… Reliable… and Utterly Straightforward! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection—every single time.
- It Smells Amazing! LumiShine is formulated with Joico’s exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, calming notes of bergamot, iris, and sandalwood. Client comfort is off the charts.
LUMISHINE PERMANENT CRÈME COLOR
Introducing a gentle, reduced ammonia color system of of over 50 shades ranging from Level 1 to high-lift. Guaranteed healthy-looking, consistent results when combined with LumiShine Crème Developers (10, 20, 30 and 40 Volume).
LUMISHINE DEMI-PERMANENT LIQUID COLOR
Introducing a gentle, ammonia-free color system of over 20 shades formulated for deposit only. Guaranteed predictable, consistent color results when mixed with LumiShine Crème Developer 5 Volume.
Vs. untreated hair.
** Based on laboratory testing of damaged hair.
*** Combing breakage on damaged hair with K-Pak Color Therapy System vs. non-conditioning shampoo.
“I love everything about LumiShine—the rich color with brilliant transparency, the sweet scent, the easy-to-apply consistency, you name it.” Celebrity Colorist Denis de Souza, Andy Lecompte Salon, West Hollywood
Follow #getglossy on Instagram for weekly before/afters from @DenisDeSouza