WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Power Platinum Blonde20190307115329
Power Platinum Blonde
Celebrity colorist, Denis De Souza, shows you how to recreate this fierce Platinum Power Blonde, dazzling technique, and learn about the products that...
Julianne Hough: Redhead Back To Blonde Formula20190118150338
Julianne Hough: Redhead Back To Blonde Formula
When America’s sweetheart, Julianne Hough, took her trademark blonde hair into the red zone last year, tongues were wagging. It was a fierce, fiery, p...
Blonde Diffusion Meets Undermelt20180215134556
Blonde Diffusion Meets Undermelt
Zoe Carpenter (ZoeQueenOfBlonde) fuses her signature Blonde Diffusion method with the Salon I-Deas Undermelt. Using Joico Artistry foils and new Blond...
Crème D’Blonde20180215124706
Crème D’Blonde
Marisa Marino, Celebrity Colorist and Senior Stylist at 901 Salon in West Hollywood, as she shows you her Crème D’Blonde Technique using Joi Color Sys...
Cream and Sugar20180212133813
Cream and Sugar
Denis De Souza shows you how to lift your blonde to new heights without sacrificing shiny, healthy hair with Joico’s NEW Blonde Life Hyper High Lift P...
Sunshine Blonde20180207162837
Sunshine Blonde
Lisa Satorn, Senior Stylist at 901 Salon, created this look Sunshine Blonde. Her inspiration was “island vibes”. Lisa said, “She has beautiful thick n...
Reverse Blonde Diffusion20180204180437
Reverse Blonde Diffusion
Beverly Hills, CA (August 6, 2018) Joico Guest Artist Zoë Carpenter shows off her new “Reverse Blonde Diffusion” technique for the perfect glam blonde...
Face Frame Balayage20180204180402
Face Frame Balayage
Joico Brand Ambassador Larisa Love shows off her Face Frame Balayage method to enhance this natural brunette using Blonde Life and LumiShine Color. Tu...
Sun Kissed Coastal Blonde20170508161209
Sun Kissed Coastal Blonde
Thanks to our brand-new Blonde Life Power Lightener, a hydrating color revolution that lifts nine+ levels in lightning-fast time....
Hillary Duff’s Bright Blonde Life Formula20170207155917
Hillary Duff’s Bright Blonde Life Formula
Riawna lifted Hilary about nine levels, from a dark brown to a superlight, icy blond. Riawna used about 150 foils on Hilary to achieve a dramatic tran...
