- salon pro
Violet Sulfate-Free Shampoo
Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet – the classic counterpoint that banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service. That’s a whole lotta power for purple, don’t you think?
Perfect choice for: Blonde or gray hair that wants to stay calm, cool, and perfected.
Here’s how: Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with Color Endure Sulfate-Free Shampoo.
The inside secret: Our Multi-Spectrum Defense Complex comes to the rescue with Antioxidants and UV protectants that fight fading, as well as any tonal changes that can affect the purity of cool hair color. Bio-Advanced Peptide Complex adds molecular strength and reconstruction from cuticle to cortex.
* Loxa Beauty is authorized by Joico.
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I have tried so many different purple/toning shampoos to keep my hair white, and prevent it from turning brassy and golden and this stuff is BY FAR the best I have ever used. I usually let it sit in my hair for about 3 minutes and it completely cancels out any yellow tones and transforms my hair to beautiful white tone. I have left it in for almost ten minutes before and it actually changed my hair to silver - I loved it, but if you are just looking for a quick tone I would suggest to keep it at about 2 minutes. The bottles are large so they last a long time, and I have been finding it at Winners and Homesense for only $14.99 - much cheaper than at a salon. The only negative thing I have to say is that the conditioner that goes with this shampoo doesn't do anything for my hair. I find other conditioners I have leave my hair feeling healthier and softer, and I don't think it tones at all. But the Shampoo I recommend to any blonde out there. No other purple shampoo compares!
Purchased this shampoo from a chatters store ... it must have been expired it was just like water ... tried to do an exchange they would not do anything for me .... thd bottle is completely full when you shake it sounds like its thick but comes out just like water i will never waste my money on joico again ...
Have been blonde for ten years, heard great things about the shampoo so thought I'd give it shot! Did a choppy job during my last root touch up that my roots were a little brassy. Hair went from Barbie blonde to lavender after three washes. Does not look bad, however it is not what I wanted. Now I have to use a clarifying shampoo and mask my hair like crazy.....
I have tried other shampoos for my white blond and and this works the best!!!! It always gives me that refreshed cool blond that im looking for.
And it does not lather because it is sulfate free....so dont be worried! !
Best violet shampoo money can buy!