- salon pro
When you’ve spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn’t it make sense to go the distance and bring home a product that protects your investment? We think so… and that’s why we formulated this gentle Sulfate-Free Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%. (That’s not a number to sneeze at, either.)
Perfect choice for: Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.
Here’s how: The classic MO: Lather, rinse… and repeat if you like. (We like.) Follow with Color Endure Conditioner for an added treat for your hair.
The inside secret: Our Multi-Spectrum Defense Complex – rich in Green Tea, Antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes. Bio-Advanced Peptide Complex aids in reconstruction.
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I bought this shampoo as Joico have always had a good name and it's not a 'cheap' shampoo so thought it would be great on my coloured hair. What a huge mistake, felt as though I hadn't washed my hair, felt greasy and hair looks dull and unwashed - waste of money!
This is the worst experience I’ve had with a shampoo. It is an expensive shampoo so I figured it would work well. As soon as I started to lather it into my hair, it became unmanageable. My hair globbed together and was slimy and greasy. I’ve never had issues with any type of shampoo, and have normal texture hair. Since then, I have washed my hair with clarifying shampoo among other types and the greasy unmanageable feeling will NOT go away. I can barely brush it. I’m livid!!
I first bought a travel sample of this shampoo it does tame down my frizzy curly hair and it holds a set because it contains a silicone to protect the color. It does feel like I have gobly gook but I am using it any way because it is not cheap.
I have super long hair and it is color treated so I wanted a shampoo and conditioner that would protect my color. BIG MISTAKE. This stuff left my hair with huge grease spots all over my scalp, and it feels disgusting. It looks and feels like I haven't washed my hair in weeks. Do not buy this product!!!
Thought this shampoo would be as good as the competition. Noticed a horrible build up on my hair after the first shampoo. Tried it again and the same build up. Throwing it down the drain. Terrible shampoo.