- salon pro
When you’ve spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn’t it make sense to go the distance and bring home a product that protects your investment? We think so… and that’s why we formulated this gentle Sulfate-Free Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%. (That’s not a number to sneeze at, either.)
Perfect choice for: Any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading.
Here’s how: The classic MO: Lather, rinse… and repeat if you like. (We like.) Follow with Color Endure Conditioner for an added treat for your hair.
The inside secret: Our Multi-Spectrum Defense Complex – rich in Green Tea, Antioxidants, and UV protectors – lends strength, manageability, softness, and shine; while fighting the big fade-out… even after a full 18 washes. Bio-Advanced Peptide Complex aids in reconstruction.
* Loxa Beauty is authorized by Joico.
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I bought this at a beauty store thinking that it would help with my colored hair, but it just makes my hair greasy and dry and I can never wash it out enough. Do not spend your money on thisl.
I had been using the Redken Extreme line and loved it! I happen to just try to Joico Color Endure conditioner with the Redken Extreme Shampo and they were amazing together. So, I decided if I liked the Joico Color Endure Conditioner so much I would most likely enjoy using the Shampo. I wasted my money! I tried to Shampo for the first time after buying it, and my hair felt like a bucket of grease was poured on my hair and I couldnt get the feeling out. I grabbed the bottle to make sure I bought the shampo and not the conditioner and surely it was shampo. I had to jump out tub, run to my son's tub and grab the Suave shampo to use for the moment, just to get that thick greasy Joico shampo out of my hair. I threw the bottle away, it was a total waste. I went back to store to get my redken shampo to use moving forward again. however, I will continue to use the Joico conditioner.
I read all the reviews on this shampoo and with a lot of them saying they had greasy hair after, i was kind of skeptical about trying it. I have very thin hair and it has gotten so much thinner after bleaching it so much so i was scared my hair would be weighed down by this product. Today was my first time trying this shampoo and i find it cleans really well and my hair looks soft and clean.I usually i have thin frizzy looking hair but i believe this shampoo helped smooth it down. I found this shampoo at rite aid and it was fairly priced for being a higher quality shampoo. I am pleasantly surprised and i will definitely be repurchasing this product. it is also sulfate free which is important if you are trying to grow healthy hair because it doesn't strip your hair of its natural oils and nutrients.
I was trying to take care of my hair and being a college student, money is tight. I thought it would be nice to spend a little extra on this product hoping it would be worth it in the end. I bought the shampoo and conditioner in liter sizes and have to toss them both because my hair ends up more greasy than before I showered! Very disappointed and very upset that I wasted money on this product.
I bought this shampoo and conditioner from a salon after having my hair colored. It is horrible; it leaves my hair feeling and looking greasy. Into the garbage this went....complete waste of money.