- salon pro
Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.
Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.
Here’s how: Apply several pumps one or more times per week as needed to damp, freshly cleansed hair. Leave on for 3-5 minutes and rinse.
The inside secret: Our Bio-Advanced Peptide Complex actually targets and reconstructs damaged strands; the naturally-occurring amino acid, Arginine, is replenished, and an exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate and bump up that big-time blonde shine.
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Okay this product is unbelievably good. Just used it and already my hair that was brittle and dry from a full head of highlights is instantly healthier, soft and shiny. The blonde appears enhanced and my hair even feels thicker. I’ve been highlighting for over two decades so I’ve been struggled with brittle hair but after this product you would never think I’d ever had colour damaged hair. Thank you!!
I’m a die hard blonde from when I was 16! (For over 20 years!) I tried everything. EVERYTHING to try to put life into my dead hair. I came to terms that if I wanted ashy blonde I’d have to settle for feeling like fragile hay too! Being a cosmetologist, I see a lot of trial size products at the counter of my supply stores. Joico is one of my favorite lines so when I saw the masque I opened it and smelled it. AMAZING! Sold me on the scent alone. After my first use, I can not describe how wonderful my hair felt. I was telling conworkers to feel it! Im so excited to go and get the rest of this line! Thank you Joico! You nailed it.
Thank you! I've always struggled with my blonde hair... until i won your product in a salon giveaway. One use and my hair was transformed from straw into golden locks again. There is no greasy look, no dreading doing my hair, and i couldnt be happier. Thank you!
Over a two year process I went from black to blonde, my hair took it well but got very dry, I had resigned to the fact that blonde hair meant bleached hair, I ALWAYS only used salon professional products and though my shampoo and conditioner were good enough until my hairdresser recommended this, I didn’t think it would but gave it a shot! Oh my god!! It’s amazing!! After the first use I was converted, it took my dry damaged hair back to soft and silky, I won’t use anything else now only joico products! I’m so amazed by this stuff that I invested in the joico styler too and will never be parted from it! Joico gave me back my hair! #converted