Defy Damage Pro Series

The Next Generation of Bond Building

In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to ensure the healthiest-looking hair imaginable… and stunning results you have to see to believe:

80% less breakage*

5X stronger hair*

Increased & more even lift**

Evens porosity for better color deposit

Maintains over 90% of color vibrancy***

Defy Damage ProSeries 1

Bond-Protecting Color Optimizer Spray

Step 1: An ultra-dry bond protector that instantly helps shield hair from chemical service damage, improves color deposit, and provides greater, more even lift when lightening. Professional use only.

Just spray and go—no messy, complicated mixing or measuring!
Higher concentration of SmartRelease Technology

Defy Damage ProSeries 2

Bond-Strengthening Color Treatment

Step 2: An intensive treatment to help strengthen bonds and hydrate–for damage-resistant, healthy-looking hair in just one use. Professional use only.

Regenerates bonds & strengthens hair
Protects hair from mechanical, thermal, and environmental damage
Higher concentration of SmartRelease Technology

Defy Damage ProSeries 1

Bond-Protecting Color Optimizer Spray

Just spray and go—no messy, complicated mixing or measuring!
Higher concentration of SmartRelease Technology

WHERE TO BUY

Size: 8.4 oz.

Buy Now At:

Defy Damage ProSeries 2

Bond-Strengthening Color Treatment

Step 2: An intensive treatment to help strengthen bonds and hydrate–for damage-resistant, healthy-looking hair in just one use. Professional use only.

Regenerates bonds & strengthens hair
Protects hair from mechanical, thermal, and environmental damage
Higher concentration of SmartRelease Technology

WHERE TO BUY

Size: 16.9 oz.

Buy Now At:

Now Let's Use It...

All Color & Lightening Services

Defy Damage ProSeries 1
SHAKE CAN VIGOROUSLY. Apply to dry hair prior to chemical service. Apply starting at the back of the head, spraying onto horizontal sections, 3-6 inches away from the hair. Spray in short bursts. Continue this application method until all sections have been treated.

If you have sections of hair that are more damaged than others, you may reapply ProSeries 1 to those areas for added protection.

Comb through hair to ensure complete, even distribution.

Perform color or lightening service as usual and according to manufacturer’s directions. Once haircolor or lightener has fully processed, rinse or shampoo hair (depending on manufacturer’s directions), then follow with Defy Damage ProSeries 2.

Defy Damage ProSeries 2
Apply ProSeries 2 to damp hair. Leave in for 5 minutes. Rinse.

Note: To use as a treatment without a color service: spray onto dry hair, then shampoo. Follow with ProSeries 2; leave in hair for up to 5 minutes, then rinse.

With and without Defy Damage Pro Series. Lightened Hair

For Perming Services

Defy Damage ProSeries 1
1. SHAKE CAN VIGOROUSLY. Shampoo hair with Defy Damage Protective Shampoo (unless perm directions require a clarifying shampoo). Apply to damp hair prior to wrapping rods. Apply starting at the back of the head, spraying onto horizontal sections, two inches apart, focusing on the mid-lengths and ends. Continue this application method until all sections have been treated. Spray in short bursts.

2. If you have sections of hair that are more damaged than others, you may reapply ProSeries 1 to those areas for added protection. Comb through hair to ensure complete, even distribution.

3. Proceed with wrapping rods.

Note: If perm kit includes a pre-wrap lotion, you may apply lotion after you have applied ProSeries 1.

4. Follow perm directions for processing solution, timing, test curl, and neutralizing.

Defy Damage ProSeries 2
After rinsing, neutralizing, and removing rods, apply ProSeries 2 and leave in hair for 2-5 minutes. Rinse hair and style as desired.

For Smoothing/Keratin Services

Defy Damage ProSeries 1
1. Shampoo hair with Defy Damage Protective Shampoo (unless smoothing treatment directions require a clarifying shampoo). SHAKE CAN VIGOROUSLY. Spray ProSeries 1 onto wet hair prior to applying smoothing treatment product. Apply starting at the back of the head, spraying onto horizontal sections, two inches apart, focusing on the mid-lengths and ends. Continue this application method until all sections have been treated.

Defy Damage ProSeries 2
2. Follow manufacturer’s instructions for the smoothing treatment.
Defy Damage ProSeries 2 After completing smoothing treatment steps, apply ProSeries 2 to damp hair and leave in for 2-5 minutes. Rinse hair and style as desired.

FAQ

WHAT IS BOND BUILDING?...

Bond building has become of key importance to hairstylists performing salon color services, especially those that include lightening. It’s such a hot topic that even clients are coming into the salon and requesting bond-building services and products. But what is bond building? Is there just one type of bond? See the chart below to discover more about hair bonds, how they contribute to healthy hair, and how and when they are damaged and broken:

Type of hair bond	Role in hair healthy	How are they broken or damaged?
Disulfide Bond	Structure & Strength	Perming, Coloring, and Lightening
Salt Bond	Strength & Elasticity	Coloring & Lightening
Hydrogen Bond	Elasticity	Prone to breakage when the hair is wet

Joico’s new Defy Damage ProSeries harnesses the power of three proven “hair heroes” along with intelligent SmartRelease Technology to protect and strengthen hair bonds before, during, and after every color and lightening service. It also works brilliantly as a stand-alone treatment to help rebuild, strengthen, and protect hair from the inside out.

Does Defy Damage only prevent damage?

No, Defy Damage addresses existing damage as well as future damage.

How does SmartRelease Technology work?

During product use, SmartRelease Liposomes are deposited onto hair strands. Over time, each SmartRelease Liposome bursts open to release Keratin, Arginine, and Rosehip Oil.

Keratin and Arginine penetrate the hair to repair damaged sites and strengthen hair, while Rosehip Oil adds softness and shine to the cuticle layer. The result: instantly 50% less breakage, and a continuous release of healthy-hair ingredients makes hair stronger and less prone to future damage.

How do I use Defy Damage ProSeries 1 and 2 as a stand- alone treatment?

Spray onto dry hair (following the spraying tips from the hangtag). Then shampoo and follow with ProSeries 2. Leave in hair for up to 5 minutes, then rinse thoroughly. We recommend using the Defy Damage Protective Shield to blow-dry the hair after treatment for added protection.

How long does the SmartRelease Technology continue to work in the hair?

Our lab testing shows SmartRelease liposomes remain active on the hair through three shampoos.

Does the Defy Damage ProSeries replace the K-PAK Hair Repair System?

No, the ProSeries is for ultimate damage prevention and color perfection. The K-PAK Hair Repair System is formulated to treat moderate to severely damaged/compromised hair.

	Defy Damage	K-PAK®	K-PAK® Color Therapy
Who is it for?	Stylists who want a simple solution to protect and strengthen hair before, during, and after chemical processing. Consumers who are concerned about all types of damage and want to take a daily, pro-active approach to prevent it.	Stylists treating clients with existing damage in need of repair. Consumers with moderate to severe damage.	Stylists who want to protect haircolor long- term and add shine and smoothness that strengthens hair’s internal structure and reestablishes its B-Layer (outer lipidic layer).
What’s inside?	Joico’s exclusive SmartRelease technology, the highest concentration of bond-building Arginine, Moringa Seed Oil, and a Protective Lipid, for pro-active damage prevention that protects and strengthens inner and outer hair bonds.	The highest concentration of core technology, strongly based on our heritage of using keratin protein to strengthen hair precisely where and when it needs it.	QuadraBond Technology: a protective combination of Arginine, dual polymers, and African Manketti Oil that repairs and seals hair’s cuticle for stunningly vibrant, lasting haircolor.
When do I use it?	Use every day as an ongoing defense system to prevent damage, and protect hair from chemical, environmental, styling, and UV exposure.	Use to repair damaged hair as needed.	For everyday haircolor preservation and protection.
Timing	ProSeries 1: seconds ProSeries 2: up to 5 minutes	20 minutes for the entire system	Luster Lock Instant Shine & Repair Treatment: up to 5 minutes