The icy thrill of platinum blonde never goes out of style! There’s something about that pure, snowy shade that grabs attention— especially on shiny, healthy-looking hair that really shows off its pearly reflection. Learn how Joico Celebrity Haircolorist Denis De Souza swiftly lifts his megastar following to platinum perfection using his Platinum Pearl blonding technique and NEW Blonde Life Crème Lightener, Joico’s next-gen cream lightener that helps blast hair to bombshell status without sacrificing a single strand.
STEP 1: SECTIONING
Begin with the hair parted down the center to the nape.
STEP 2: SECTIONING
Part hair into 4 sections. Two in the front of the middle ear and two behind.
STEP 3: MID SHAFT/ ENDS BLONDE BALANCING
Take a horizontal fine slice parting and, using Formula 1, apply from the line of demarcation, about 1 inch from scalp, through the ends.
Continue working up the head, leaving no hair in between. Taking fine slice partings and applying Formula 1 from mids to ends. Work all the way through the crown. Repeat on the other back section.
Repeat this same process in the front sections until you reach the parietal ridge. Repeat on the other front side.
Once all the hair has been foiled, you should be left with a top Mohawk section from parietal ridge to the top.
Starting in the front fridge area, take horizontal slices and repeat the same foiling process throughout the Mohawk section. TIP: Check your foils in the back every 5 minutes. If they are level 11 (palest yellow) rinse them out as to not over process the hair. Continue with your foiling.
Continue foiling the Blonde Life Crème Lightener Formula 1 throughout the Mohawk section until all hair has been foiled.
Process until hair reaches level 11 (palest yellow). You may need to rinse out the back sections, the reason why you start in the back, as they may already be done and continue the processing time for the 3 front sections. Once all hair is level 11, rinse with Blonde Life Brightening Shampoo and Conditioner. Dry the hair and move on to the lightening of the regrowth area.
Part the hair into 3 sections. Two in the front with a top middle parting and one in the back.
Working with Formula 2, outline each section with your regrowth prelightening formula making sure to not overlap into the previously lightened hair.
Taking very fine 1/8 inch partings, apply Formula 2 to the regrowth area only in horizontal partings starting in the front. Be sure to saturate each side of the section.
TIP: Blonde Life Crème Lightener has an optimal creamy consistency, be sure not to use too much product as it beautiful glides through the hair along for perfect product control.
Continue applying Formula 2 to the entire regrowth area throughout the head. Process the regrowth application until level 11 (palest yellow) is achieved.
Rinse the hair with Blonde Life Brightening Shampoo. Do not condition the hair. Towel dry the hair with 2 towels. Squeeze the hair with the towel, do not shake it as this could rough up the cuticle. Using a wide-toothed comb, comb the hair and move onto the toning application.
Apply Toning Formula from scalp to ends using a bottle applicator or bowl and brush. LumiShine Demi Liquid has an optimal viscosity that allows for either application.
Process hair for 10-15 minutes or until the hair is an icy cool tone, then shampoo and condition with Joico Blonde Life. For an added boost of shine, treat the hair to K-PAK® Color Therapy™ Luster Lock Treatment or Spray.