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The power of Lumi 10 banner

Time is money—make every minute count with NEW LUMI10™. This professional permanent haircolor is formulated with our Quick Coverage System™ to deliver 100% gray coverage in just 10 minutes while also achieving up to 2X the shine.* Now you can make time for more clients while still expecting the same predictable results from the LumiShine® collection. This fast-acting range of rich and deeply pigmented shades offers long-lasting color, designed to increase your creativity and efficiency with speedy results. Last-minute walk-in with gray hair? No problem. LUMI10 is here to help you and your clients reach your full-coverage poTENtial. *vs. untreated damaged hair

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Get A Sample of LUMI10 10 Minute Permanent Color

Healthy hair is something worth celebrating and we love sharing the joi with hair enthusiasts, like yourself!
Fill out the form below for a chance to win a free sample.

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NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open only to licensed professionals that are legal residents of the 50 US and DC, age 18+ (19+ in AL and NE, 21+ in MS). Void outside the 50 US/DC and where prohibited. Sweepstakes starts at 12:00 AM PT on 8/16/2021; ends at 11:59 PM PT on 8/31/2021. For full Official Rules CLICK HERE

LUMI10 TUTORIALS

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Head to Joico’s Education On Demand to catch the very latest in FREE education tailored just for industry pros, available 24/7.