HEALTHY-HAIR QUIZ

Get Your Customized Hair-Care Routine

innerjoi collection against rocks

Experience the inner joi of clean, animal test-free haircare that does a world of good.

InnerJoi

Our NEW Inner Joi collection features 100% vegan, naturally-derived** formulas that deliver the transformative results and professional performance you love, all bottled in a sustainable package that gives back to communities in need.

innerjoi collection against rocks

Experience the inner joi of clean, animal test-free haircare that does a world of good.

InnerJoi

Our NEW Inner Joi collection features 100% vegan, naturally-derived** formulas that deliver the transformative results and professional performance you love, all bottled in a sustainable package that gives back to communities in need.

defy damage products

DEFY DAMAGE

The next generation of bond building

moisture recovery products

MOISTURE RECOVERY

Thirsty hair? Quench it!

hydrasplash products

HYDRASPLASH

Hair care collection designed to provide 24-hour hydration.

“youthlock”

YOUTHLOCK

Love your hair at any age with NEW Joico YOUTHLOCK.

stylist with client

The LumiShine Difference

LumiShine Pro Color

Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

stylist with client

The LumiShine Difference

LumiShine Pro Color

Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

lumishine blonde life products

BLONDE LIFE

Build bonds for brilliant blondes with bond-building arginine

lumi10 products

LUMISHINE LUMI10

100% gray coverage in just 10 minutes.

lumishine youthlock products

LUMISHINE YOUTHLOCK

LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color.

lumishine demi liquid products

LUMISHINE DEMI LIQUID

Get The Gloss That Outshines.

Recent #HairJoi Articles

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Da’Vine at oscars

Hollywood Hair: Simply “Da’Vine!”

Featuring Joico Guest Artist, Tai SimonWinning actress and winning hair! When Hollywood gathered for their biggest night of a...
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zendeya

Classic Hollywood Glam is Back!

Featuring Joico Guest Artist, Tai SimonWhen Zendaya hit the red carpet this week on what is, undoubtedly, the film industry’s...
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slides of joico company execuites and successful females with spouses and family

Rocket to the Top: Career Tips From Our Superstars

We’re celebrating Women’s History Month with the best kind of gift: sage advice from some of the most successful, powerful fe...
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model before and after treatment with defy damage in a flash

Hair Innovation: 80% Less Breakage*…in 7 Seconds

There’s good reason that In A Flash, the brand-new, healthy-hair bond-builder from Defy Damage is being referred to as a true...

Recent Pro 'BackBar' Articles

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various images of kbond application and back of model's hair

Big Backbar Secret Revealed…

Exciting reports are beginning to emerge from backbars across the county, as pros have gotten their hands on (and in!) brand-...
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larisa treating hair with joico products

The Low-Maintenance Blonde (That Looks High Maintenance!)

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveJoico Global Brand Ambassador and Artistic Director...
Expert Hair Confessions20240223170813
ricardo santiago holding defy damage kbond20

Expert Hair Confessions

Everyone has that special hair product they’re over the moon about; the tried-and-true loyalist that always fills your hair w...
“I Wish I Were Blonde-Blonde!”20240221192901
mai hernandez Blonde blonde treatment

“I Wish I Were Blonde-Blonde!”

Featuring Joico Artistic Educator, Mai HernandezWhen Joico Artistic Educator, Mai Hernandez’s client asked for a super-blonde...
virtual classes banner featuring larisa love, richard mannah, laura gibson, ricardo santiago, jeannetta walker rodgers, brandon corbitt, and olivia thompson

A series of collaborative classes featuring a LIVE Joico educator to interact with you every step of the way.

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.