- salon pro
It’s International Blonde Day (May 31st). And that’s an exceptionally good reason to celebrate fair hair — whether you get there via Mother Nature, or by spending a few valuable hours in the salon. The fact is, scientific data proves that being blonde comes with tangible, joi-ful benefits; everything from surging ahead in the workplace to scoring more dates.
So let’s make a toast to lightening up — and lightening up our hearts while we’re at it. Here, a few tributes to get the party started…
According to a study outlined in Psychology Today, blonde women generally enjoy an earnings premium (translation: higher income) than their brunette counterparts. So striking was this finding that researchers went a step further, proving that waitresses who wear blonde wigs receive larger tips from men …which makes an excellent case for the line, “I’ve gotta go change into my uniform before my shift.”
Turns out, blonde women meet more men, too, thanks to a study rolled out in a series of nightclubs, which demonstrates that lightheaded gals have a romantic advantage over those with darker coifs. True, it may be linked to some genetic wiring…but we think the attraction is more about good, old-fashioned confidence. The kind you get when you know that your hair shines and sparkles like a precious diamond.
Many people believe blonde simply means dark, light, or platinum…but you might be surprised to learn that there are actually 30 different shades of everyone’s favorite pale color. Café au lait…honey…caramel…ice…baby-blonde…the list goes on an on. Which is good news, when you don’t particularly want to be a cookie-cutter of the latest magazine trend. (More good news: Joico’s Blonde Life Shampoo, Conditioner, and Treatment Masque work their magic on all 30 shades; no playing favorites.)
Here’s another reason to celebrate (literally): When women dye their hair lighter, they apparently go out on the town more often — an average of three times a week as opposed to twice a week for their brunette friends. One theory has it that hair often darkens as you age, so lightening it makes you feel more youthful…and more apt to paaarty. We’re good with that.
Studies have shown that the average person has 120,000 strands of hair on their head, while blondes have a dramatically higher number. Technically speaking, blonde strands tend to be thinner, so your scalp can hold a lot more of them. But all science, it’s good news for you…lots more hair to curl, play with, twist, and gloss up for all those nights that you’re out on the town!
Want other ways to boost your JOI this summer?