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Life’s A Beach: Beachy Waves Tips

So, Instagram star and beauty enthusiast, Nadia Lendel, posted a pic of her amazingly blonde, beachy waves set against the backdrop of a tropical paradise recently. (Picture a blonde Botticelli rising out of the ocean…it was that good.) And in her hand? Joico’s revolutionary Beach Shake — the product that gave this popular style maven “perfect volume and texture!

With the help of celebrity hairdresser, Larisa Love, we got the scoop on how to pull off those carefree, decadent waves, even when there’s no tropical paradise in sight.

GET A WAVE ROLLING

Beach Shake takes waves — either natural or heat-styled — and turns them into something extraordinary. So start with plenty of texture (if hair is naturally straight, simply work in some twists and turns with a curling iron or barrel rod), then apply product and watch the satiny separation come to life.

 

 

DISTANCE SHOTS ONLY, PLEASE

Your instinct might be to spray the dickens out of your hair, burying the nozzle in your roots for ample application. But Beach Shake does its best work from afar; so always spray from at least an arm’s length away to get the full transformative effect.

 

 

GIVE YOURSELF THE BRUSH-OFF

The waves are in place, Beach Shake has done its magic; now it’s time to break up the curls with your fingers…never a brush. After all, why undo that “perfectly imperfect” separation?

 

 

A DRY IDEA

Want to bypass a full on cleansing on 2nd or 3rd-day hair and inject brilliant volume at the same time? Beach Shake pinch hits for dry shampoo, soaking up oils while giving you extraordinary, touchable hydration and texture…no awful salty/crunchy strands in sight.

Longer days…warmer weather…smiling faces; there’s no doubt that summer is the happy season. One reason: Many adults carry that exhilarating “school’s-out” mentality into their grown-up years, lending a relaxed vibe to June, July, and August, even if much of it is spent at the office. Add shorter workweeks, “Casual Fridays,” and plenty of time in the great outdoors to the mix, and you have a foolproof recipe for joi! Here, a few liberating ways to celebrate the season…

 

BOOK IT!

You may have a growing collection of books accumulating on your nightstand, but a great summer beach read often rises to the top of the heap. Our pick? All We Ever Wanted by Emily Giffin (NYT bestselling author of Something Borrowed). PopSugar summed it up this way…“Nina Browning has it all: the handsome husband, the Ivy-League-bound teenage son, and the big house in the Nashville suburbs. But with one unthinkable social media post from her beloved child, could it all fall apart? Dealing with issues of class, money, and race, All We Ever Wanted is the book everyone will be talking about.” Enough said.

 

 

SPRITZ IT UP

Get in on the Aperol Spritz bandwagon and learn how to make what is fast becoming everyone’s favorite warm-weather libation. This Italian infusion of herbs and oranges is paired with chilled Prosecco for a refreshing combo of sweet/bitter liqueur and delicious bubbles. Get the recipe here!

 

 

MAKE A SPLASH

…with really healthy, shiny hair! Stash a bottle of Joico’s Luster Lock Multi-Perfector Daily Shine & Protect Spray in your beach bag and feel the joi of instant, tension-free wet combing as it swiftly detangles strands of any length hair. Even better, apply it before you hit the shore and hair (including your investment color) will be shielded from the damage of UV rays.

 

 

SCREAM FOR ICE CREAM

We say, go ahead and indulge that joi gene with a scoop of your very favorite creamy treat. A few newbies for summer 2018:
• Banana Peanut Butter Chip (Haagen Dazs)
• Blackberry Hibiscus (Baskin-Robbins)
• Glampfire Trail Mix (Ben & Jerry’s)
• Chocolate Caramel Blondie (Talenti Gelato)

 

 

HAVE A BEAUTIFUL DAY IN THE NEIGHBORHOOD

Ever notice how you never see your neighbors in winter, but once the sun starts to shine, folks pop out like Dorothy just arrived in Oz? Take advantage of those connections by spearheading a social calendar and connecting with those around you. From block parties to outdoor movie nights, backyard BBQs to impromptu garden get-togethers, uniting with others is good for the soul.

When the heat wave hits, so do a whole host of gnarly hair challenges. Which we’re going to solve for you with these 15 quick-and-easy “why didn’t I think of that?” ideas.
How quick? Try a minute or less…and start here:

 
 

1. PROTECT YOUR HAIR AT THE BEACH


Blonde Life Brightening Veil — our unique leave-in conditioner –provides UV and thermal protection, as well as detangling benefits for those post-swim comb-outs. Think of it as a transparent shield of protection for your hair…and reapply often.

 

 

2. USE A DOUBLE-DUTY PRODUCT

There’s nothing like the plush, airy, bombshell volume of Body Shake — the buildable spray that’s never stiff or sticky. Delivering a bouncy, plush finish and the freedom to touch and retouch, you’ll get fullness and fluid movement in one unique texturizer. Bonus: With aluminum starch on the ingredient list (a natural oil absorber), it also stands in as the ultimate dry shampoo.

 

 

3. KICK SUMMER BRASS

The unique color-correcting formula in Color Balance Purple Shampoo and Conditioner preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay (while safeguarding hair’s vibrancy).

 

 

4. PROTECT BEFORE YOU PLUNGE

You can offset the damage of harsh, chlorinated swimming pools and parching saltwater by wetting your hair in the shower before swimming, then applying Luster Lock Multi-Perfector Daily Shine & Protect Spray.

 

 

5. DO A POST-BEACH CLEANSE

Rinsing hair immediately after swimming rid strands of harsh chlorine and saltwater, both of which lead to split ends, breakage, and color fade. That’s especially important for fragile blonde hair; Blonde Life Brightening Shampoo actually detoxifies as it cleanses, so hair is coaxed right back to healthy.

 

 

6. TRY THE IN-FLIGHT TRICK

Dry, stale cabin air can do a number on your hair, leaving it flat and flyaway and far from fresh. But mist high-flying hair with Luster Lock Multi-Perfector Daily Shine & Protect Spray before you hit the aisle and you’ll bypass lifeless strands. Just spray it in, then scrunch for added shine and bounce. (Extra perk: It smells amazing!)

 

 

7. TAME THOSE BABY HAIRS

Working a little Blonde Life Brightening Veil into damp hair keeps those mini baby strands at bay — the kind that tend to mess up your sleek, blonde, bombshell ponytail.

 

 

8. USE CONDITIONER TO SLICK BACK SHORT HAIR

If your hair’s short, apply conditioner (like K-PAK Luster Lock Instant Shine & Repair Treatment) and slick back your style for a neat, chic, cool look.

 

 

9. CARE FOR YOUR UPDOS

Applying a leave-in conditioner to hair before you pull it up into a low bun or French braids means all-day protection…and gorgeous, shiny, healthy waves when you take hair down for evening.

 

 

10. MAKE YOUR PONYTAIL COUNT


Trade messy for minimalist by applying Moisture Recover Treatment Balm to hair before combing it back into a chic, low pony…then hit the town in carefree (well-conditioned!) mode. It’s the perfect dose of hydration for those unruly, coarse strands.

 

11. MAKE YOUR BEACH STYLE COUNT

Sure, it’s comfortable to whip hair up into a messy bun before hitting the beach, but elevate the operation by applying Moisture Recover Treatment Balm first, then twist and wrap hair into a high, tight chignon. Get ready for healthy volume when you take it down a few hours later.

 

 

12. TAKE THE GOODS WHEN YOU TRAVEL

Choose products that do double (or even triple) duty — like Luster Lock Instant Shine & Repair Treatment, Hair Shake, Blonde Life Brightening Veil, and more. They’re now available in convenient travel sizes, so no more trying to transfer product from big bottles to small.

 

 

13. GET VOLUMINOUS WAVES

For gorgeous volume and beachy tendrils, amp up strands with Beach Shake Texturizing Finisher — you’ll have satiny hydration and imperfect separation.

 

 

14. USE YOUR PONY TO SHOW OFF SUMMER MAKEUP

A face-framing ponytail puts the spotlight on glowy skin, luscious bronze shades, and bold lips. Work in a bit of K-PAK Protect & Shine Serum before you gather hair back and you’ll have truly elegant summer style.

 

 

15. “WET-STYLE” YOUR HAIR

Rather than hassle with the heat and humidity of a daily blow-dry, detangle freshly cleansed hair with K-PAK Luster Lock Instant Shine & Repair Treatment, and put it up in a bun or braids. You’ll have a comfortable, cool, tidy look for day (and lots of texture once hair dries naturally).

We’re huge fans of products that double down on the multi-purpose scale. (Especially in summer, when everyone hits the road and — generally speaking –prefers not to lug around the entire contents of a bathroom cabinet.)

Our hands-down favorites right now…
 

PICK #1: BODY SHAKE TEXTURIZING FINISHER


What makes it great: There’s nothing like the plush, airy, bombshell volume of Body Shake — the buildable spray that’s never stiff or sticky. Delivering a bouncy, plush finish and the freedom to touch and retouch, you’ll get fullness and fluid movement in one unique texturizer

Use it for this: Nailing dramatic body, volume, and texture in an instant
Or this: Soft, touchable holding power

Or even this: Creating undone texture on anything from waves to messy braids

 

 

PICK #2: K-PAK COLOR THERAPY LUSTER LOCK MULTI-PERFECTOR DAILY SHINE & PROTECT SPRAY


What makes it great: Luster Lock Spray fuses the powerful benefits of exotic, hydrating oils with a unique damage-control formula, creating a lotion-like whisper of nourishment with every shake and lightweight spritz.
Use it for this: Locking in your investment color (it’ll retain 89 percent of its vibrancy after 10 full shampoos) and strengthening hair with swing, shine, and smoothness
Or this: Instant detangling of those gnarly beach strands while protecting hair from UV/heat styling

 

 

PICK #3: K-PAK COLOR THERAPY RESTORATIVE STYLING OIL


What makes it great: Sometimes, when folks hear the word “oil,” they run for the hills; after all, it’s got that rep of weighing hair down and leaving it greasy. No worries here. Our brilliant hybrid version delivers all the high-powered punch of a professional conditioning treatment, with the most featherweight shine-meisters that give hair a healthy, lustrous finish.
Use it for this: Instant leave-in moisturizing and big-time shine
Or this: Color protection against fading
Or even this: Strengthening each strand of hair

 

 

PICK #4: COLOR BALANCE PURPLE SHAMPOO

Joico Color Balance Purple Shampoo
What makes it great: The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy.

Use it for this: Toning cool blonde hair and avoiding that undesirable, brassy warmth
Or this: Gently but effectively cleansing hair

 

 

You live for vacation. But we’re pretty sure you don’t live for vacation hair, which can be as much of a hassle as trying to figure out how to stuff six pairs of shoes in a carry-on. So we cornered Joico Guest Artist, Cherry Petenbrink (a total travel-savvy hair pro who’s endlessly on the road), and got her to spill her best vacay hair hacks.

 

CHERRY’S TAKE-OFF TIPS…

When your hair is in the air…
Dry, stale cabin air can do a number on your hair, leaving it flat and flyaway and far from fresh. We don’t want you to de-plane without a plan, so follow Cherry’s lead and mist high-flying hair with Luster Lock Multi-Perfector Daily Shine & Protect Spray before you hit the aisle. “Love it after a long flight…I just spray it in, then scrunch my hair for added shine and bounce. Plus, it smells amazing!”

 

 

When you’ve got your spot on the beach scoped out
Pack the summer read, the SPF, the water bottle, and Blonde Life Brightening Veil — and use it liberally before you even plop down in that chair. “Think of it as a soft, transparent veil of sunscreen for blonde hair,” says Cherry, who advises reapplying often throughout the day. “The UV and thermal protection will safeguard your fragile strands; and it’s a leave-in conditioner, which makes it excellent for detangling after swimming, and making those baby hairs stay put.”

 

 

When you want to look cute after 6 hours on that beach…
If your hair’s short, apply conditioner (like K-PAK Luster Lock Instant Shine & Repair Treatment) and slick it back. If you’ve got long hair, fashion a low bun or throw in some French braids; with either look, you’ll still be able to wear that super-chic straw hat…and you’ll look gorg when you take it off.

 

 

When you’re waiting for the Hop-On/Hop-Off bus in a hot, bustling city…
Apply Luster Lock, then twist and wrap hair into a high, tight (totally citified) bun. “When you take it down later, you’ll have beautiful volume and waves, which can be amped up with Beach Shake for satiny hydration and imperfect separation,” explains Cherry. For a sleek ponytail, apply Luster Lock, then comb hair and pull back with an elastic…and hit the town.

 

 

When TSA says it has to fit in a Ziploc bag…
Choose products that do double (or even triple) duty — like Luster Lock Instant Shine & Repair Treatment, Hair Shake, Blonde Life Brightening Veil, and more. They’re now available in convenient travel sizes, so no more trying to transfer product from big bottles to small.

 

 

When you want to avoid the big fade
Throw mini-sized K-PAK Color Therapy Shampoo and Conditioner into your travel bag. Waaaay smarter than those drying hotel samples, and you’ll save your investment hair color while you’re on the road.

 

 

It’s really easy, when you’re coasting along with a reliable makeup look, to sail right into summer without changing so much as an eyelash. But according to makeup artist, Nikki La Rose, you’d be missing out on a sizzling palette of metals and jewel tones that transform your face into something warm-weather-worthy this season.

Check out the colors you must have in your beauty arsenal now (along with some hair tricks that will put features in the spotlight)…
 

THE BIG SWITCH: NIKKI’S PICKS

Heavy, cloyingly matte makeup just doesn’t cut it in mid-July, when temperatures soar and all you want to do is a) shave a few minutes off your makeup routine so you can get outside, and b) let your glowing, natural color show through. Here, what to swap for a look that sizzles:
 

FOUNDATION

Swap this: full-coverage, opaque, matte, or heavy powder foundations
For this: sheer tinted moisturizer or BB cream with SPF
 

EYES

Swap this: powder shadows, overly “creamy” liner that doesn’t stay put
For this: cream shadow in bronze/gold shimmer, waterproof liner in teal, amber, purple, ocean, or jewel tones, and waterproof mascara
 

LIPS

Swap this: super-matte nude, berry, and brown tones
For this: hydrating or glossy lip color in neon/bold brights, like fuchsia, coral, and magenta
 

CHEEKS

Swap this: matte powder blusher
For this: liquid illuminator (tip: mix a bit into your regular foundation or moisturizer), bronzer, and cheek color with a hint of shimmer

 
 

HAIR FRONT AND CENTER

Got a gorgeous summer ‘do going and want to show it off without letting your makeup steal the spotlight? Try these tips from Nikki La Rose…
 

Voluminous Waves

Makeup strategy: To keep the focus on your sexy, beachy look, channel your inner J-Lo and opt for bronze-y/gold eyes paired with a nude lip.
Hair Saver: Beach Shake Texturizing Finisher
 

Sleek Ponytail

Makeup strategy: Pulled-back statement hair means minimal eye makeup (think: freshly curled lashes and mascara only), glowy skin, and a bold lip to balance the focus.
Hair Saver: K-PAK Protect & Shine Serum
 

Casual Updo

Makeup strategy: The look is playful, so let your makeup follow suit…with fun teal, emerald, and cobalt liner, smudged on the lower lash line for a pop of color.
Hair Saver: Power Spray Fast-Dry Finishing Spray
 

HEY, BLONDES…POP QUIZ!

Here’s what we know for sure about summer: If you’re blonde, you go blonder. If you’re not blonde, now’s the perfect time to take the plunge. But no matter how much your fair hair sparkles in the sun and surf, summer has a sneaky way of doing a number on those delicate blonde strands.

Fortunately, we’ve got a lifeguard plan ready and waiting. With the help of Joico pro, Cherry Petenbrink, we’ve put together a quiz that will test your blonde know-how…and give you every tool you need to protect your bombshell investment this summer.

ALL ABOUT YOU

They say the key to happiness lies in doing for others. And we’re the first to agree that acts of charity, of philanthropy, and of goodwill are the sparkling fairy dust that makes the world go round. But here at Joico, we also firmly believe that joi begins with loving yourself inside and out — in ways that bubble up and burst forth like a big, giant rainbow
We’ve found some very simple, very beautiful ways to show yourself a little goodness this month. Won’t you try them?

 

EAT THIS…NO ONE’S LOOKING

You can Keto yourself to death, count portions in multicolored serving cups, and swear off sugar, dairy, and gluten ’til the end of time. Sure, chances are, you’ll be a lean, mean, fitness machine. But you might not be happy. So make sure — no matter what healthful plan you follow — to allow yourself something indulgent every now and then. It can be a funnel cake at the fair…a bag of cheesy Doritos… a luscious gratin of lobster mac-and-cheese. But eat it. Enjoy it. And promise us you won’t beat yourself up even once for digging in.

 

THINK PINK

When Katy Perry spied the gorgeous cherry blossoms on her Asia tour, she had our very own Rick Henry, of LA’s Nine Zero One Salon transform her platinum pixie cut into the sweetest rosy ‘do. It’s the kind of pretty that just makes you smile every time you see your reflection…and it’s temporary, so no worrying about a long-term commitment. Just spend 30 minutes with Joico’s Color Butter Pink and watch your glow grow. (10 shampoos later, it’ll be a fond memory.)

 

AND…CUT!

Planting flowers is good for the garden. Planting flowers that you allow yourself to cut and put on display in your house, your salon, on your desk…well, that’s good for the soul. It’s not too late to sink some annuals into pots, so they’ll be vase-ready before summer.

 

BE CHOOSY

You might be the family member who always gives up the remote and goes with the group vote to make everyone else happy. But just once in a while, consciously assert your own wishes. YOU choose the movie. YOU decide what restaurant you’re going to. YOU plan the trip. According to experts at Psychology Today, asserting your own needs can lead to less depression and better relationships. Might sound counterintuitive…but it’s true.

 

TRY A MAKEUP SHAKEUP

If you’ve bumped up your blonde for the warmer months (Blonde Life Shampoo and Conditioner is a good way to go), or segued to a more intense hair color, now is the time to also head to the beauty counter and indulge in all-new shades. No guilt trip here. Take advantage of the pro lessons, the freebies, and the indulgent time for yourself; and if you happen to stumble upon a gorg spring lipstick or glimmering shadow palette that makes you jump for joi, buy it and love it.

When festival season came rolling in, it was only natural for us to tap social-media hair star, Larisa Love — queen of the perfect cut and color — as our artful ambassador; the hairdresser who can shake up volume, texture, color, and style with the kind of casual cool that’s at the heart of the music industry. (She also happens to be ridiculously good at the fun details, like embellishing a braid with that perfect bloom.) Check out Larisa’s lineup of rock-star looks… we’re obsessed with them.

 

THE GRATEFUL RED

The vibe: Deep, lush, ginger color and the perfect styling product lands this chill ‘do some serious attention. It’s just tumbled enough to be gorg but not messy.

To nail it: Larisa upped the ante with Color Butter Red, a 5-minute treatment that not only conditions, but takes the intensity of this ginger shade to the stratosphere, and lasts for ten full shampoos. Body Shake delivered the bouncy, full finish that was lightly curled and tousled (and can be touched and retouched as the festival day wears on).

 

HEAVY METAL BLONDE

The vibe: Crazy-cool color — a interplay of icy light and daring dark — gives this platinum look a whole new level of blonde dimension.

To nail it: With new Beach Shake to deliver satiny hydration, separation, and a glam sheen, mini detail braids steal the show.

 

TWISTED SISTER

The vibe: Sometimes the simplest throwback styles — in this case, pulled-back twisted strands, loosely gathered and flourished with flowers — make the biggest hit.

To nail it: Tousle-dry hair and then lift layers, spraying lightly with Hair Shake for a touch of texture, volume, and separation. Larisa loved the way it gave each twist a little extra grip.

 

BACK IN BLACK

The vibe: Sheen, sheen, and more sheen is the name of the game to elevate coarse, thick glam hair. The waves? Big-time drama!

To nail it: After curling with a large-barrel iron, Larisa was looking for the kind of shine and illumination that would totally showcase really dark, really intense hair. She reached for Beach Shake, with its combo of Coconut and Sunflower Seed Oils, to maximize that satiny, touchable gleam.

The clocks have moved forward and everything is starting to peek out from behind winter’s shadow (cherry blossoms, workout-starved bodies, dark roots!). According to psychologists, human beings are programmed to go into rest mode when it’s dark, and to be more active and in high spirits when it’s bright; which is exactly why people are positively joi-ful on a beautiful spring day. Here, more ways to shine, inside and out, this season…

 

SEE THE LIGHT

Light has an enormous impact on mood, thanks to an upsurge of the happiness hormone, serotonin, and a diminishment of the sleep hormone, melatonin, when the sun starts to shine. So take advantage of welcoming mornings and longer days by getting outside as much as possible. You’ll actually trigger the pineal gland, which sends orders to the brain to make you feel cheery.

 

BUMP UP THE BLONDE

If you’re thinking about taking those highlights up a few notches over the next few months, give them a head start by revitalizing your blonde with Blonde Life Brightening Shampoo and Conditioner. Swap them out for your regular cleanser and you’ll also be protecting hair from damaging elements — the healthiest, best possible canvas for lightened locks.

 

FRESHEN THE HOME FRONT

In the same way your wintery palette lent a cozy feel to your home in the colder months, adding a sense of airy lightness can get you in the right mindset for spring. Hit the discount stores for natural-looking throw pillows (linen, white denim, nubby weaves), along with clusters of fresh white candles, green plants, and lots of light-bouncing mirrors.

 

COLOR YOUR WORLD

You’ve started walking, signed up for that yoga class, and vowed to put more nutritious food on the shopping list. Just make sure plenty of vibrant produce is at the top of it, say a host of nutrition experts, who claim there’s a strong day-to-day relationship between positive mood and higher fruit-and-vegetable consumption.

 

DRESS THE PART

Like an actor on a stage, sometimes all it takes it the right costume to get into character. (Or in this case, get a spring in your step.) Pull out your favorite woven fedora; that paler, roomier tote; the pair of wedge espadrilles that you’ve been missing…and watch as your mood become as light as your outfit.