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What makes this stunning ‘do a snap is that it avoids having to manipulate hair into a complex allover French braid; instead, Richard creates interest on one side only (which means the look is not only easy, but also a bit of a novelty).

A few tips to get you there:


• Start by prepping the area of hair to be braided with a grippy product — like Body Shake Texturizing Finisher — so each section isn’t sliding out from under your fingers.

• Resist the instinct to take big, bulky sections of hair; the key to this elegant look is creating a braid that’s diminutive and fine.

• If you want a more undone look after you finish braiding, you can loosen it by gently pulling on pieces from each side.

(Note: Avoid braiding it loosely to start with; it’ll unravel before you’ve poured the eggnog.)

• Be sure to go over the braid with a mist of Power Spray Fast Dry Finishing Spray to lock in your work and keep flyaways tamped down.



TRICK #1: Start with a good part

Crisp lines help define your braid line, so make things neat and sharp before you start.


TRICK #2: Wet your hair

The biggest bane of newbie braiders is the tendency to loose a section while working on the next one (all that slipping out from under your fingers). Body Shake is a big help, but so is starting with damp hair to keep things more immobile.


TRICK #3: Avoid the mirror

Yes, it helps to have a guide and check your work, but the backwards reflection might just confuse you more than help you.
(Similar to when you’re curling hair with an iron and instinctively hold it in the wrong direction.)



We love the sheer femininity of an easy topknot…but there’s something so confident about going with a half-up/half-down combo that doesn’t look like you’re trying too hard. Here, Richard Mannah’s step-by-steps to pull it all together:

The under-5-minute style:

• Take a parting above the ear and clip that section out of the way. Wrap 1 to 2-inch sections of the bottom hair around a curling iron and create curls throughout. Allow to cool for holding power.


• Apply Joico Body Shake over the bottom section, and mist lightly over the top as well — this texturizing mist will build the foundation needed to maintain the look.

• Using fingers, rake through the hair and pull entire top section into a ponytail at the crown.
(Note: If you want to go for a more traditional, full-on topknot, pull all the hair up at the crown and proceed through Finishing Spray step, below.)

• Secure tightly with an elastic.

• Add a bit of Joico Blonde Life Brilliant Glow Brightening Oil into your hands, emulsify, and then work the oils throughout the ponytail. Begin twisting hair around the base until it forms a tight bun.

• Secure with discreet hairpins.

• Apply Joico JoiMist Firm Finishing Spray to the bun for hold and shine.

• Now, gently loosen the bottom curls for a soft, wavy look.


One of the fastest, most clever ways to “zhuzh” up a hairstyle for the holidays: Bring some bling into the picture. Richard Mannah loves weaving a rose-gold chain (any delicate necklace will do) into a topknot, and allowing the sparkle to dangle seductively from the crown of the hair. Alternately, attach a few shimmering beads to a small section of hair before securing those strands into the rest of your knot or chignon.


Here’s what this heady-scented candle isn’t: a knock-off holiday fragrance that’s sweet and sappy. Here’s what it is: a candle that instantly transports your senses to a forest or Christmas-tree farm, with the earthy snap of Siberian Fir needles, cedarwood, and sandalwood. Close your eyes and prepare to be in evergreen heaven.


K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment

This miracle worker for color-treated hair unlocks the secret to out-of-this-world vibrancy, while providing deep repair, illuminating shine, and the kind of super slip that gives your brush serious glide power.



For the gal (or guy) who’s famous for their beloved signature “dish,” here’s a literal interpretation that turns their popular recipe into a bonafide keepsake.


Blonde Life Brilliant Glow Brightening Oil

Get ready for the gorgeous illumination that puts a powerful spotlight on blondes. Just a single application of Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest hair, nourishing and protecting each delicate strand with a mega-watt gleam.



The perfect accompaniment to all those New Year’s resolutions about getting organized and tidying the house from top to bottom, this gift of service will guarantee a hug.


K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray

Fusing the hydrating benefits of exotic oils with a unique damage-control formula, this use-it-everyday spray protects hair from heat styling and delivers shiny, frizz-free swing. Anyone you gift this baby to will be safeguarding their gorgeous hair-color and hugging you for life.



If they love their fur babies, they’ll love this snuggly, hooded sweatshirt outfitted with a special pouch for the small pooch (or kitty!) in their life.


K-PAK Shampoo

To say that K-PAK shampoo “cleanses your hair,” is like saying a Chanel coat “keeps you warm.” Sure, it gets the grime out… but it also turns your cleansing into the first step of a reconstruction process specifically designed for hair that’s been put through the ringer. Whether the culprit is overzealous thermal styling or harsh chemical services, our star shampoo actually restores hair’s original condition, measurably increasing strength, and giving it a cloak of protection to fend off future damage.



Fans of the hit series, This Is Us, will howl over this (spoiler alert!) cheeky decal that reminds you to unplug your crockpot before you go to bed.



If the loved-one on your list isn’t familiar with style-influencer dynamo, Rachel Parcell, get them started by bestowing this so-cool holiday top from her hot collection. The swanky, oversized bell sleeves turn it fancy or fun, depending on what you’re pairing it with…jeans, say, or a slim pencil skirt.


K-PAK Conditioner

Hand over this healer at holiday time, and your recipient will be in truly good hands. When the (hair) damage is done, K-PAK conditioner zeroes in on that ravaged cuticle, filling in the battle zones with moisture, silkiness, and strength so nothing tangles with those tresses again.



How do we love thee? Let us count the ways: It’s waterproof, super lightweight, glare-free, has double the storage, teams up with Audible and Bluetooth headphones, and the battery lasts for HOURS.



“We find that a lot of clients want something different at this time of year, but they want to keep their hair long,” explains Richard, who offers up three different lengths of bangs to suit both face shape and “fear factor.” One suggestion: Bring in a photo to show your stylist the length you’re looking for — a picture is worth a thousand words.

Look #1:


“This is super versatile,” says Richard, who loves experimenting with these long bangs, parting them from side to side, or even letting them fall forward into a “curtain” look.


Look #2:


Slightly more committed, but still offering up the illusion of length, these bangs work on practically any haircut, from the longest mane to shorter crops. Big bonus here: The subtle sweep falls sexily over one eye.


Look #3:


The most committed of the three styles, this eyebrow-grazing length is sophisticated but not severe — thanks to plenty of vertical scissoring to break up any harsh lines.



When a full-on chignon or topknot is just too done and free-flowing waves are too undone, try a combo that gives you the sophistication and sexiness of both.


The steps…


•Take a parting above the ear and clip that section out of the way. Wrap 1 to 2-inch sections of the bottom hair around a curling iron and create curls throughout. Allow to cool for holding power.

•Apply Joico Body Shake over the bottom section, and mist lightly over the top as well — this texturizing mist will build the foundation needed to maintain the look.

•Using fingers, rake through the hair and pull entire top section into a ponytail at the crown.

•Secure tightly with an elastic.

•Add a bit of Joico Blonde Life Brilliant Glow Brightening Oil into your hands, emulsify, and then work the oils throughout the ponytail. Begin twisting hair around the base until it forms a tight bun.

•Secure with discreet hairpins.

•Apply Joico JoiMist Firm Finishing Spray to the bun for hold and shine.

•Now, gently loosen the bottom curls for a soft, wavy look.


Embellish holiday hair with gilt and glam — it’s one of the easiest ways to dress up a look without resorting to an exceptionally complex hairstyle. Two of Richard’s favorites: Adding a rose-gold chain to the topknot, and letting it drape gently down the hair. Or: Affixing glimmering beads to a strand of hair before securing the topknot.



After applying Joico JoiMist Firm Finishing Spray to your bun, wrap it with a hair net and set the look using a blow-dryer that has a cool-shot button. For any pesky flyaways at the hairline, spray a bit of the Finishing Spray on a toothbrush, and gently comb the untidy strands into place.

Flop: The heat is on, and there’s no time for homemade pies…

Joi Boost: Everyone may be expecting your famous pecan pie or that Cook’s Illustrated pumpkin trifle, but even some of the biggest experts on the food scene believe there’s nothing wrong with store-bought dessert (especially when you’re feeding a crowd). Says one savvy food blogger, “Don’t stress! A party is just a gathering of people that WANT to be there, WANT to enjoy your company, and are really happy to not be cooking the entire meal themselves.


Flop: Time to eat and your turkey’s not done…

Joi Boost: I’m leaving, said no one ever. Pass the cheese and crackers, pop open the champagne, pour some wine, and start a game that gets everyone interacting. One example? Go around the room and have each person finish this sentence: “The craziest moment I’ve ever had was when…” Trust us, while the evening will be memorable, no one will remember that the meal was late.


Flop: You’ve been cooking all day and your hair looks like hell…

Joi Boost: When you’re trying not to burn the marshmallows on that sweet potato casserole, we’re pretty certain the last thing you want to do is slip into the bathroom and start an hour-long hairstyling sesh. Instead, be thankful you can reach for Joico’s Instant Refresh Dry Shampoo — it instantly zaps the greasies, plus creates the kind of glam volume you get from a full-on wet wash.


Flop: Between the gravy, the stuffing, and Aunt Lou’s green bean casserole, you broke your diet in a big way…

Joi Boost: According to dietician, Patricia Bannon, RDN, save the self-flagellation for another day. “There are certainly times when people overeat unhealthy foods and feel emotionally and/or physically bad afterwards….but it’s really your total diet and total lifestyle that matters.” So give yourself permission to indulge, and jump back on the diligent-eating bandwagon on Black Friday.


Flop: Your cousin just showed up — um, with his adult kids. And their spouses.

Joi Boost: The etiquette pros at PopSugar have some perfect suggestions…and they’re easy as pie. “Invite them in, get them a drink and quickly squeeze in their place setting at the table. Don’t worry if you have to use makeshift seating with office chairs or outdoor chairs. And if you don’t think you have enough food for everyone, whip up a quick side dish such as spaghetti and jarred pasta sauce. It’s not exactly standard Thanksgiving fare, but at least this way there’s enough to go around.” Some experts even believe that this kind of “emotional flexibility” is actually good for our mental health, because it helps avoid feeling stressed or panicky.


True: Feeling happy is a good thing.
False: We’re all experts at knowing exactly what makes our hearts sing. Don’t believe us? Take this joi-ful quiz and see just how savvy you are when it comes to elevating your own mood…

a) Sky blue
b) Lemon yellow
c) Juicy orange
d) Bazooka pink
e) Flirty purple

a) Citrus
b) Lavender
c) Vanilla
d) Frasier fir
e) Peppermint

a) An 85-degree beach day
b) Snow, snow, and more snow
c) Rainy and 47 degrees
d) B and C
e) Warm but overcast

a) Upbeat tempos you can dance to
b) Soothing sounds, like ocean waves
c) Music from a favorite time in your life
d) Top hits that have you singing along in the car
e) Peace and quiet

a) Quinoa
b) Champagne
c) Grapes
d) Dark chocolate
e) A, C, and D

The (answer) key to true joi…

1: When it comes to happiness, lemon yellow squeezes out every color in the rainbow, say researchers, who link the emotional impact of this cheery shade to the sun — an element known to elevate mood and Vitamin D levels. What’s more, experts claim that yellow is associated with positive memories, a connection savvy marketing folks know oh so well (McDonald’s arches, anyone?). We’re firmly convinced it also makes the case for the good feels associated with dazzling blonde hair — sunny, head-turning, and radiantly shiny. So we make sure to keep it that way with our Blonde Life Collection; the legit happiest hair products in town.

2: Citrus scents and the word “happy” go hand in hand (as one very popular fragrance will attest); but — plot twist — it’s actually vanilla that’s top dog in the mood-boosting department. Studies by International Flavors and Fragrance claim the sweet, rich, tantalizing scent of vanilla bean leads to feelings of pleasure and relaxation. (Disclaimer: They also lead you to crave sweet treats, which may not be happy-making in the long run.)

3: So you nailed the first two questions, but we guarantee you that this answer — B and C –will throw you for a loop. Some scientific studies have shown that negative emotions (like feeling irritable, jittery, or anxious) actually increase in warmer weather. And that could explain why so many of us literally swoon over falling temperatures, boots, and sweaters.

4: Far be it from us to stop you from singing in the car to The Weeknd or Florida Georgia Line, but it’s C — music from a favorite time in your life — that’s proven to be your lifelong jam. It all correlates to a brain structure called the hippocampus, and triggers “context dependent memory.” Or, in simpler terms: If your very favorite childhood summer included beach parties with Britney Spears tunes, chances are, you’re going to smile like a fool whenever Hit Me Baby One More Time comes on the radio.

5: A glass of bubbly might be your number-one celebratory drink, but if you want to get seriously scientific, alcohol is actually a depressant…which is why the answer to this mind-bender is actually E: Quinoa contains a flavonoid that has a noted anti-depressant effect; dark chocolate gets you giddy by raising endorphin levels; and grapes contain resveratrol, an antioxidant proven to boost your mood.


We’re kind of obsessed right now with falling leaves, darker nail polish, and healthy-rich hair color. Happens to us every fall, and makes us feel all giddy and joi-ful inside (not unlike that getting-new-school-supplies feeling from way back when). It’s all about the 5 C’s: Color, Casseroles, Comfy, Candy Corn, and Crisp. Intrigued? Let us explain.



The power of color to boost a mood has been long documented by researchers. (Yellow and green? Happy/uplifting. Red and violet? Energizing/seductive…the list goes on.) And if there’s one season in which color literally bursts onto the scene, it’s fall — with its blaze of changing leaves, jewel-toned fashion, and richer, deeper, more intense hair color. We’re big believers in changing things up and going with the flow, which is why a head of red, dimensional chestnut, or honeyed blonde might just be a brilliant idea right now; especially if you protect your investment color with K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray.



Comfort food’s power may lie primarily in the associations it calls to mind, say the experts at Psychology Today. And when it comes to yummy, soothing casseroles, that association is something known as “nostalgic eating.” It’s the perfect food to turn to when the weather cools, evoking feelings of wellbeing and warmth; you can get a jumpstart with this list of top one-dish meals from



Comfy is a feeling…but it’s also about the things that get you there. Like soft, nubby sweaters, fleece blankets, roaring fireplaces, spiked coffee, warm soup, and the instinct to stay inside and nest for a while. Instead of seeing all of it as self indulgent, try putting the prescription of comfort on your health-and-wellness list. It might just cure what ails.



It’s impossible to disassociate fall from those iconic, tri-color sweets (they’ve been around since the 1880s); they’re oddly addictive and all over store shelves the minute a leaf falls. According to historians, Candy Corn was modeled after corn in shape but not taste; and if you’ve had trouble identifying that taste, the answer can be found in a Jelly Belly — a blend of creamy fondant, along with rich marshmallow and warm vanilla notes. Combine all three and you’ve basically nailed Candy Corn.



When the air is crisp, the leaves are crisp, and even the apples are crisp, it’s time to re-joice in the season of harvest. It’s also time to wish the Honeycrisp Apple — that perfect blend of sweet and tart — a Happy 20th Birthday. Created by the University of Minnesota’s acclaimed apple breeding program, this famous fruit is known for two things: being the most popular apple on the market, as well as one of the most expensive. Bon Appetit magazine, which refers to it as “our desert-island apple,” says this: “Its shatteringly crisp texture is guaranteed to hold firm, whether they show up in apple dumplings or an elegant tarte tatin. We wouldn’t blame you if you just at them straight-up.” That said, if you can bear to part with Honeycrisp’s juicy crunch, go ahead and turn it into an aptly titled dessert, like — what else? — Crisp.
Here’s how.


There was serious Emma Stone buzz at the BFI London Film Festival this week; and it wasn’t just for her Oscar-worthy performance in The Favourite. Thanks to talented Celebrity Artist, Mara Roszak, Emma’s regal-yet-relaxed hairstyle landed mega raves on the red carpet. Review her luscious look here:


The scoop:

The creation of a “starry goddess look” with Joico products for Emma Stone at the premiere of The Favourite at BFI London Film Festival.


The thinking behind the look:

With a gorgeous client and a stunningly delicate headpiece by Erica Elizabeth Designs as inspiration, celebrity hair pro Mara Roszak had her sights set on a regal-yet-relaxed look for the star’s big London moment. She even positioned the headpiece just so, giving viewers a glimpse of sparkle throughout the flawless look.


Copy Emma’s style:

1) Start with towel-damp hair.

2) Rub a bit of Joico K-PAK Color Therapy Restorative Styling Oil into the ends of the hair, which helps smooth the comb-through and adds gleam power.

3) Blow-dry with a medium boar-bristle brush for an utterly silky finish.

4) Use a 1 ¼-inch barrel curling iron to create an S wave on each section of hair. Move the barrel up and down to create smooth, soft curls.

5) Brush through strands with a metal-bristle Sheila Stotts brush.

6) Apply Joico InstaTint Rose Gold Temporary Shimmer Spray throughout the hair, applying additional shimmer after each brush-through.

7) Place the headpiece at the crown of the head, angling it towards the back.

8) Spray hair with Joico Flip Turn for style, finish, and holding power.

9) To tame flyaways, dip the point tip of a rat-tail comb into JoiGel Firm and touch loose hairs, smoothing them gently against the hairline.


Curls? Bangs? Ponies? Bobs? We wanted an expert look at trends on the hair horizon this fall — and who better to turn to than our very own International Artistic Director, Richard Mannah, one of the most award-winning, globally respected pros in the industry. He’s lined up everything you need to know to stay ahead of the style game this season. Here’s the lineup:


“I’m all about empowering women, and a higher, sleeker ponytail speaks to confidence,” says Richard, who explains that clean and polished ponies — positioned high around the crown area — are going to be all the rage. “This position lines up strategically with the cheekbone and compliments most face shapes.” To get the coveted clean look:
Prep damp hair with Joico Power Whip Whipped Mousse.
• Next, blow-dry hair and then flat iron straight.
• Gather hair up into a sleek pony using a flat brush to catch every strand. (Add extensions if you want the hair to look thicker, longer, and more dramatic, says Richard — great for a special occasion).
• Finish with Joico Flip Turn Volumizing Finishing Spray for hold and shine.


And there’s no cookie-cutter look this season, because the style you choose entirely depends on face shape and your level of gumption. Here, how to get the best bang for the buck:
• If you have an oval shape, it’s easier to wear a shorter/stronger bang.
• Rounder faces are flattered by longer, softer bangs, which are also the most versatile of all the choices.
• If you’re hemming and hawing about pulling the trigger, start with a long bang so you can get comfortable with the look. Wear it to the side for a soft, sexy style, or straight down for a stronger, cleaner appearance.
• Try parting hair in the center for a soft look — it gives the bangs a “curtain” effect.
• Dead-set on keeping your color and length? Try bangs for an instant update without a big commitment or change.


Expect to see plenty of bobs turning up on the trend-cast this season. “It’s all about the sharp, short classic cut that sits right around the jaw line. Sleek, simple, and structured,” raves Richard. “The great thing is, once you chop it off, you can always change the angle and length of the bob to keep it looking fresh.”
(Example: taking the bob shorter in the back and angling it.)


Shorter bob shapes will be sleek and smooth this season, sporting what Richards describes as a “kind of glass finish.” Yet curly hair will be just as hot — especially on shorter lengths above the shoulders. “One of my favorite models, Alanna Arrington, is rocking a cool, curly style.” Here, how to keep those curls intact:
• Diffuse curly hair, touching it minimally until it’s dry.
• Scrunch curls with hands to soften the wave and shake hair out for slight separation.
• If desired, spray in some Joico Hair Shake Finishing Texturizer Spray for additional texture.


“Healthy hair is happy hair,” says Richard, who believes that’s the key to maintaining shine and movement. Read: If you’ve fried your hair over the summer, you won’t be able to show off the glam of even the sharpest bob or sexiest mane of waves without getting hair in good condition first. To get strands back in shape, try these quick and easy tips:
• Visit a good salon and have dead and damaged ends cut off.
• Invest in a good hydrating/repairing shampoo, conditioner, and masque to bring hair back to optimal health. Richard’s fav? Moisture Recovery, used diligently throughout the fall and winter months.
• If heat-styling is part of your routine, commit to a protective treatment, like K-PAK Color Therapy Luster Lock Multi-Perfector Spray.


Sexy and citified, TV’s famous textured “half-do” from the ’90s is all the rage again.

How-tos from Richard Mannah:

Step 1: Prep hair with Joico Power Whip on wet hair from roots to ends and begin blast-drying the hair until it’s completely dry.

Step 2: To create a natural-looking curl, use a ½-inch barrel iron and begin curling the hair, section by section from roots to ends. The smaller the sections, the more natural the finished look.
Step 3: Once completed, brush or use a large comb to soften and spotlight each curl; then shake hair out and apply Joico Beach Shake for maximum separation and curl definition.

Step 4: Take a horseshoe section from the corner of the brow to the crown on both sides, separating the top from the bottom, and tie a pony. To prevent seeing the pony from the front, drop your section slightly so the remaining hair of the pony falls on the underneath section.
Step 5: To make hair look bigger, use a brush to gently back brush the roots and mid lengths.



Creating this pop-princess double pony is a “cinch.”


How-tos from Richard Mannah:

Step 1: Prep dry hair with Joico Body Shake from roots to ends.

Step 2: Begin flat-ironing hair from roots to ends, lifting strands in the direction of a high ponytail.
Step 3: Create the top ponytail by separating hair from ear to ear, starting in the front. Use cheekbones as a guide for placement, and begin brushing hair as flat and cleanly as possible into a high ponytail.
Step 4: After brushing, go over pony with a comb for a cleaner, flatter look.
Step 5: Then do the exact same thing by gathering all the remaining hair from the back and join it to the first ponytail. (Be sure to keep head upright to prevent a baggy ponytail.)
Step 6: Use Joico Flip Turn hairspray as you create each section for a cleaner, more polished finish.

Step 7: Want more drama? Simply wrap long hair extensions into the ponytail.



This colorful pixie looks simply roars Halloween star!


How-tos from Rick Perry:

Step 1: Create these bold tones with a formula of 3 parts Joico Color Intensity Yellow and 1 part Joico Color Intensity Kelly Green. Process for 20 minutes.

Step 2: Achieving Katy’s short, edgy ‘do is all about product, product, product. After drying hair, spray liberally with Hair Shake Finishing Texturizer Spray and use hands to “spike” up short strands. It’s the perfect way to achieve definition and volume.

Step 3: Apply Blonde Life Brilliant Glow Brightening Oil to ends of hair for an extra dose of shine and protection.




Bring out your inner character by taking light hair into the red zone.


How-tos from Larisa Love:

Step 1: Wear gloves!
Step 2: Apply Color Butter Red to damp hair. Start at the roots and work your way down, emulsifying product with your hands. (Note: The lighter the hair, the brighter the final red shade. Color will last approximately 10 shampoos.)

Step 3: Leave on for 5 minutes and cleanse with K-PAK Color Therapy Shampoo and Conditioner.

Step 4: Dry hair thoroughly and add Hollywood waves with a 2-inch barrel curling iron, bending all sections towards the face.
Step 5: Brush out hair.
Step 6: Grab a 2-inch section of hair around the face, and re-curl, pinning it against the head with a bobby pin to set for a few minutes
Step 7: Spray with Joico Flip Turn Hairspray for extra hold. Then, remove bobby pin and let the volume explode!