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From Bobs To Bangs: The Fall Hair Trend


Curls? Bangs? Ponies? Bobs? We wanted an expert look at trends on the hair horizon this fall — and who better to turn to than our very own International Artistic Director, Richard Mannah, one of the most award-winning, globally respected pros in the industry. He’s lined up everything you need to know to stay ahead of the style game this season. Here’s the lineup:


“I’m all about empowering women, and a higher, sleeker ponytail speaks to confidence,” says Richard, who explains that clean and polished ponies — positioned high around the crown area — are going to be all the rage. “This position lines up strategically with the cheekbone and compliments most face shapes.” To get the coveted clean look:
Prep damp hair with Joico Power Whip Whipped Mousse.
• Next, blow-dry hair and then flat iron straight.
• Gather hair up into a sleek pony using a flat brush to catch every strand. (Add extensions if you want the hair to look thicker, longer, and more dramatic, says Richard — great for a special occasion).
• Finish with Joico Flip Turn Volumizing Finishing Spray for hold and shine.


And there’s no cookie-cutter look this season, because the style you choose entirely depends on face shape and your level of gumption. Here, how to get the best bang for the buck:
• If you have an oval shape, it’s easier to wear a shorter/stronger bang.
• Rounder faces are flattered by longer, softer bangs, which are also the most versatile of all the choices.
• If you’re hemming and hawing about pulling the trigger, start with a long bang so you can get comfortable with the look. Wear it to the side for a soft, sexy style, or straight down for a stronger, cleaner appearance.
• Try parting hair in the center for a soft look — it gives the bangs a “curtain” effect.
• Dead-set on keeping your color and length? Try bangs for an instant update without a big commitment or change.


Expect to see plenty of bobs turning up on the trend-cast this season. “It’s all about the sharp, short classic cut that sits right around the jaw line. Sleek, simple, and structured,” raves Richard. “The great thing is, once you chop it off, you can always change the angle and length of the bob to keep it looking fresh.”
(Example: taking the bob shorter in the back and angling it.)


Shorter bob shapes will be sleek and smooth this season, sporting what Richards describes as a “kind of glass finish.” Yet curly hair will be just as hot — especially on shorter lengths above the shoulders. “One of my favorite models, Alanna Arrington, is rocking a cool, curly style.” Here, how to keep those curls intact:
• Diffuse curly hair, touching it minimally until it’s dry.
• Scrunch curls with hands to soften the wave and shake hair out for slight separation.
• If desired, spray in some Joico Hair Shake Finishing Texturizer Spray for additional texture.


“Healthy hair is happy hair,” says Richard, who believes that’s the key to maintaining shine and movement. Read: If you’ve fried your hair over the summer, you won’t be able to show off the glam of even the sharpest bob or sexiest mane of waves without getting hair in good condition first. To get strands back in shape, try these quick and easy tips:
• Visit a good salon and have dead and damaged ends cut off.
• Invest in a good hydrating/repairing shampoo, conditioner, and masque to bring hair back to optimal health. Richard’s fav? Moisture Recovery, used diligently throughout the fall and winter months.
• If heat-styling is part of your routine, commit to a protective treatment, like K-PAK Color Therapy Luster Lock Multi-Perfector Spray.


Sexy and citified, TV’s famous textured “half-do” from the ’90s is all the rage again.

How-tos from Richard Mannah:

Step 1: Prep hair with Joico Power Whip on wet hair from roots to ends and begin blast-drying the hair until it’s completely dry.

Step 2: To create a natural-looking curl, use a ½-inch barrel iron and begin curling the hair, section by section from roots to ends. The smaller the sections, the more natural the finished look.
Step 3: Once completed, brush or use a large comb to soften and spotlight each curl; then shake hair out and apply Joico Beach Shake for maximum separation and curl definition.

Step 4: Take a horseshoe section from the corner of the brow to the crown on both sides, separating the top from the bottom, and tie a pony. To prevent seeing the pony from the front, drop your section slightly so the remaining hair of the pony falls on the underneath section.
Step 5: To make hair look bigger, use a brush to gently back brush the roots and mid lengths.



Creating this pop-princess double pony is a “cinch.”


How-tos from Richard Mannah:

Step 1: Prep dry hair with Joico Body Shake from roots to ends.

Step 2: Begin flat-ironing hair from roots to ends, lifting strands in the direction of a high ponytail.
Step 3: Create the top ponytail by separating hair from ear to ear, starting in the front. Use cheekbones as a guide for placement, and begin brushing hair as flat and cleanly as possible into a high ponytail.
Step 4: After brushing, go over pony with a comb for a cleaner, flatter look.
Step 5: Then do the exact same thing by gathering all the remaining hair from the back and join it to the first ponytail. (Be sure to keep head upright to prevent a baggy ponytail.)
Step 6: Use Joico Flip Turn hairspray as you create each section for a cleaner, more polished finish.

Step 7: Want more drama? Simply wrap long hair extensions into the ponytail.



This colorful pixie looks simply roars Halloween star!


How-tos from Rick Perry:

Step 1: Create these bold tones with a formula of 3 parts Joico Color Intensity Yellow and 1 part Joico Color Intensity Kelly Green. Process for 20 minutes.

Step 2: Achieving Katy’s short, edgy ‘do is all about product, product, product. After drying hair, spray liberally with Hair Shake Finishing Texturizer Spray and use hands to “spike” up short strands. It’s the perfect way to achieve definition and volume.

Step 3: Apply Blonde Life Brilliant Glow Brightening Oil to ends of hair for an extra dose of shine and protection.




Bring out your inner character by taking light hair into the red zone.


How-tos from Larisa Love:

Step 1: Wear gloves!
Step 2: Apply Color Butter Red to damp hair. Start at the roots and work your way down, emulsifying product with your hands. (Note: The lighter the hair, the brighter the final red shade. Color will last approximately 10 shampoos.)

Step 3: Leave on for 5 minutes and cleanse with K-PAK Color Therapy Shampoo and Conditioner.

Step 4: Dry hair thoroughly and add Hollywood waves with a 2-inch barrel curling iron, bending all sections towards the face.
Step 5: Brush out hair.
Step 6: Grab a 2-inch section of hair around the face, and re-curl, pinning it against the head with a bobby pin to set for a few minutes
Step 7: Spray with Joico Flip Turn Hairspray for extra hold. Then, remove bobby pin and let the volume explode!


Emma Stone’s hot new film, The Favourite, may be set in 18th century England, but the hair that Joico Guest Artist, Mara Roszak, created for the actress’s NYC premiere was pure modern fun! And we have all the how-tos for you…right down to the bobby pins. (Spoiler alert: It’s gorgeous.)


The Scoop:

Create “Fall Fashion Fun Hair” with Joico products for Emma Stone at the premiere of The Favourite in NYC.

The Thinking Behind The Look:

“Favorite” was the theme of the evening in more ways than one, says celebrity hair pro, Mara Roszak. “I’m completely obsessed with the look I created for Emma’s premiere. It’s one of my favorites!”

It seems the actress was equally excited about the concept, which made Mara’s task really easy. “Emma’s hair was down, wavy, and really pretty; so I ran a thin, floral wire through it. I actually went to the flower shop, and I bought these little red roses with beautiful striping throughout each petal, and she loved those. I ended up roping these tiny bud roses all throughout her hair, so some of them were kind of dangling delicately.” The backdrop for this floral bouquet? Beautiful, soft waves. “So gorgeous,” says Mara.

Copy Emma’s style:


Step 1) Start with a beautiful blowout. Apply K-PAK Color Therapy Multi Perfector Spray on damp towel dried hair — especially to mid-lengths and ends. It will give you soft, strong, tangle-free hair with a healthy, brightening glow.


Step 2) Before beginning the blow dry, apply Power Whip Whipped Foam to the roots of the hair. Part hair to one side. Then, dry hair with a medium round brush, turning the bristles to get a smooth look, and creating a great base for the style.


Step 3) Create a protective shield with Humidity Blocker before curling the hair; this adds a soft hold and locks out frizz and humidity.


Step 4) Use two curling irons to create texture: 1-inch barrel for the top section of the hair; and 1 ¼-inch barrel for underneath her hair. This delivers softer-looking waves with a variance in texture.

Step 5) Add Body Shake Texture Spray for volume. Then, take the side with less hair (pulling it up and off the back), and pin it up to create a bit of detail on one side of the ear. Secure with bobby pins.


Step 6) Next, snip some fresh roses, leaving a half-inch stem on each one; and wrap them with a thin brown-colored hair wire. (Available at most craft stores; Japanese bobby pins work, too.) This helps you secure the flower to the hair.
Step 7) Finish with Power Spray for hold and shine.


Want to know how Joico International Artistic Director, Richard Mannah, puts the cool back in salon-blonde hair without a single chemical service? He just rubs a bit of Blonde Life Brilliant Tone Violet Smoothing Foam between his hands and lets the magic unfold in seconds. Get the full scoop on this instant-gratification product — how to use it, why you’ll love it!

Light as a cloud and cool as can be…that’s the beauty of Brilliant Tone Violet Foam Styler, the dual-action styling breakthrough that tackles brass and leaves blonde hair exceptionally smooth, bouncy, and super soft. “Hair is healthy, with beautiful
volume, and it’s super-easy to use,” raves superstar hairdresser, Richard Mannah, who’s a number-one fan of the Foam. Just a few of the reasons you’ll fall in love with it, too:
– You’ll banish those warm, brassy tones that can plague blonde hair
– You’ll polish your blonde strands so they shine brightly
– You’ll have a lightweight styling foam that goes on clean, without any residue or build-up
– You’ll get soft, smooth hair that’s frizz-free and touchable
– You’ll nail a style that has movement, bounce, and swing that lasts throughout the day


Don’t let the whisper-light formula fool you: A dollop on your ‘do and you’ll kick brass right out of your hair! Natural, exotic oils pair with our most fortified, hair-healing ingredients and a light violet hue to create a multitasking Styler that delivers the coolest, bounciest blonde around.
– Arginine, a naturally occurring amino acid crucial to hair’s strength, protects hair and reduces breakage by 32% in a single treatment.
– Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while protecting hair from environmental damage.
– Tamanu Oil, is a rich, Southeast Asian UV-absorber, packed with fortifying Omega-6 and -9 to deeply hydrate hair, bump up shine, and banish brittle strands.
– Light Violet Hue, the ultimate balancing act, cools brassy blondes in a single shot.

Brilliant Tone Violet Foam Styler works its magic on any shade of blonde in just seconds. Just shake well and dispense a small amount into hands. Apply evenly to clean, damp hair and style as usual. Want to see it in action? Check out Richard Mannah in our video, here:


We’re ZOE Thankful

It was a sizzling summer day in Los Angeles that just begged for some gorgeous beauty ops…the kind you get when you pair the hottest healthy-hair experts (us!) with the hottest hairstylist in town (Larisa Love) and the hottest trend-makers around (The Zoe Report team). We gathered on the uber-cool rooftop of their famed offices to create gorgeous Jet Set hair; the kind that our beauty influencers couldn’t help but rave about online for all their followers to see.



The Buzz…



Larisa Love (in her trademark sassy hat) spritzed, sprayed and styled our guests with a parade of products just perfect for warm-weather hair. Reported Suzy Shattuck (who got the coolest head of curls), “Spent the evening getting pampered at the The Zoe Report Jet Set Summer Event. Larisa Love killed it with my hair! Such a fun night!”

Braids (from fishtail to classic) were amped up with Joico’s Body Shake Texturizing Finisher. By prepping the hair with product before braiding, these twisty ‘dos have the grip to stay put, plus tons of great volume.



Healthy hair was the name of the game…and with Joico’s help, The Zoe Report offers the ultimate “rehab” guide that lets you breeze into the end of the season in prime condition. Your checklist:

1) Spritz on a Leave-in Strengthening Spray

Strengthening sprays can detangle hair even after they’ve been thrown up into wet messy buns. Luster Lock Multi-Perfector Spray has hydrating ingredients like manketti and argan oil that work together to detangle wet hair while also adding softness and shine. Use daily and your hair will be restored in no time.



2) Take a Break from Hot Tools

The last thing that damaged hair needs is heat. If you can’t completely break up with your hot tools, give your hair a rest by limiting usage to 1-2 times a week. This way you can still show off your go-to style on special days while minimizing damage the rest of the week.



3) Clean With a Clarifying Mask

Let’s be honest: blonde hair can get over-bleached and brassy from the sun in ways that brunettes will never understand. Thankfully, Blonde Life Brightening Masque was formulated specifically with blondes in mind. The quick rinse treatment neutralizes trace minerals that cause discoloration and dullness and restores shine.



4) Switch to a Microfiber Hair Towel

Perhaps one of the simplest (read: lazy) ways to rehab your hair is by transitioning to a microfiber hair towel. This specific material helps restore wet damaged strands and tame flyaways. And, thanks to the fabric’s moisture-wicking abilities, your hair can dry in less than 30 minutes with absolutely no heat.



5) Give Yourself a Scalp Massage

Let’s be honest, a massage is always a good thing. And when it comes to your scalp, it boosts blood circulation and leads to healthy hair growth. Take a minute or two and knead your fingers into your scalp directly at your roots. The best part is that it can be used in conjunction with key products like strengthening sprays and clarifying masks to get your hair back in shape.


If you’re like us, you’re longing to squeeze every last drop out of summer before autumn (read: shorter days, cooler weather, school!) comes-a-calling.
Here, a few shining ways to prolong the joi…



Outdoor summer markets can be the hallmark start to summer…but they’re even more bountiful come August, when vendor tables are brimming with late-season harvest. Go take a weekend stroll and bring a tote bag so you can haul home a virtual garden of goodies. What’s best now:

Summer squash




They may be getting shorter, but you can still maximize serotonin-boosting daylight hours and good weather (nature’s antidepressant) by getting up early, and extending your days with plenty of time in the great outdoors. From breakfast in the garden to after-dinner walks…it’s time to eek out every light-and-easy moment.




Sure, when you checked Kayak back in May, prices were looking bleak for a late-summer getaway. But come late August, crowds settle down and destination towns empty out, making rooms — and bargains — more plentiful. Check out for invaluable tips and tricks for snagging serious deals at the end of summer (and figuring out how to use those miles). He’s the mecca of savvy travel info.




You might have been all about beachy waves and platinum highlights for the past few months, but we guarantee your hair could use some pampering to get it in shape for fall. Start with a good trim; then commit to using a product that rehydrates hair, brings back luster, prevents damage, and doesn’t take up more than a minute of your time. K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray fuses the hydrating benefits of exotic oils with a unique, damage-control formula — safeguarding gorgeous hair color for ultimate health, strength, and shine.




According to the experts at Psychology Today, decluttering reduces tension…and that in turn leads to a more joi-ful life. “When things feel out of order, it can make us feel scattered and anxious. Creating order relieves that anxiety.” So when end of summer hits, and you seem to have cornered the market on red plastic cups, coral lipsticks, and flip flops, consider a purge — not just to create physical space, but emotional breathing room boot.

Happy Summer!

“Love the packaging!” I need this!” “Love my joico products!”…
Instagram style sensation, Sara Vickers, posts one mega rave about her affection for our one-of-a-kind Blonde Life system and her followers literally blow up her page. Not surprising, though, because this sought-after beauty has it going on in the hair department; and has legions of blonde fans looking for a rescue for their own delicate strands. Check out her testimonial here, and tips for summering up with the Blonde Life line from our very own Joico Guest Artist, Brandon Corbitt:



When you hit the “blonde slump” (fading, brassiness, dry/dull strands), it’s time to break out the Blonde Life Brightening Shampoo and Conditioner…and use it EVERY TIME YOU CLEANSE. This sulfate-free duo will keep blondes pure and protected from environmental damage — yes, the kind that wreaks havoc on fair hair. Then add a dose of UV protection, shine, and hydration by spritzing Blonde Life Brightening Veil into your freshly towel-dried hair. If you’ve got heat stylers on the menu, (like a fun, two-inch wand that gives you beachy waves) finish your care “cocktail” with Joico Heat Set Blowout Perfecting Crème, which reduces breakage by 25 percent and repels dirt, keeping hair cleaner and fresher, longer.




Want a one-of-a-kind warrior that keeps blonde strands from fading every time you take another dip in the pool or ocean? Grab Blonde Life Brightening Masque and use it pre-shampoo to detoxify impurities in the hair (like, say, chlorine, salt, and sunscreen). The deeply nourishing ingredients deliver a sparkling blonde, straight-out-of-the-salon look.




Nothing cuts those nasty warm, brassy blonde tones better than Joico Color Balance Purple Shampoo and Conditioner. Use it every other day to keep your cool shade fresh and on tone.




Blonde hair can be finicky and fragile…which means that tangles tackled with heavy, weighty products end up imparting a greasy, stained look to otherwise pristine fair hair. For easy detangling, plus added protection, shine, and restrengthening, spray on Blonde Life Brightening Veil after you shampoo and condition. This lightweight wonder will instantly work out the knots, and give you that glide and slip that makes blow drying a breeze.




It’s kid time, and hanging out for eight-plus hours at an amusement park or beach under the hot sun can have some seriously harsh effects on your blonde hair, So here’s what to do (take notes): Start the day with Blonde Life Brightening Shampoo and Conditioner. Follow up a light mist of Blonde Life Brightening Veil on towel-dried blonde hair for quick-and-easy detangling, UV protection, and super shine. Then, emulsify a small dollop of Blonde Life Brightening Masque in your hands and rake through your hair with your fingers, focusing on the mid lengths and ends. Now, run a wide-tooth comb or paddle brush through hair again for even distribution of the treatment. Finally, braid or pull your hair back into a ponytail, leaving the masque in the hair all day. Once home, cleanse hair as usual and marvel at the “heat treatment” you nailed without knowing it.

So, Instagram star and beauty enthusiast, Nadia Lendel, posted a pic of her amazingly blonde, beachy waves set against the backdrop of a tropical paradise recently. (Picture a blonde Botticelli rising out of the ocean…it was that good.) And in her hand? Joico’s revolutionary Beach Shake — the product that gave this popular style maven “perfect volume and texture!

With the help of celebrity hairdresser, Larisa Love, we got the scoop on how to pull off those carefree, decadent waves, even when there’s no tropical paradise in sight.


Beach Shake takes waves — either natural or heat-styled — and turns them into something extraordinary. So start with plenty of texture (if hair is naturally straight, simply work in some twists and turns with a curling iron or barrel rod), then apply product and watch the satiny separation come to life.




Your instinct might be to spray the dickens out of your hair, burying the nozzle in your roots for ample application. But Beach Shake does its best work from afar; so always spray from at least an arm’s length away to get the full transformative effect.




The waves are in place, Beach Shake has done its magic; now it’s time to break up the curls with your fingers…never a brush. After all, why undo that “perfectly imperfect” separation?




Want to bypass a full on cleansing on 2nd or 3rd-day hair and inject brilliant volume at the same time? Beach Shake pinch hits for dry shampoo, soaking up oils while giving you extraordinary, touchable hydration and texture…no awful salty/crunchy strands in sight.

Longer days…warmer weather…smiling faces; there’s no doubt that summer is the happy season. One reason: Many adults carry that exhilarating “school’s-out” mentality into their grown-up years, lending a relaxed vibe to June, July, and August, even if much of it is spent at the office. Add shorter workweeks, “Casual Fridays,” and plenty of time in the great outdoors to the mix, and you have a foolproof recipe for joi! Here, a few liberating ways to celebrate the season…



You may have a growing collection of books accumulating on your nightstand, but a great summer beach read often rises to the top of the heap. Our pick? All We Ever Wanted by Emily Giffin (NYT bestselling author of Something Borrowed). PopSugar summed it up this way…“Nina Browning has it all: the handsome husband, the Ivy-League-bound teenage son, and the big house in the Nashville suburbs. But with one unthinkable social media post from her beloved child, could it all fall apart? Dealing with issues of class, money, and race, All We Ever Wanted is the book everyone will be talking about.” Enough said.




Get in on the Aperol Spritz bandwagon and learn how to make what is fast becoming everyone’s favorite warm-weather libation. This Italian infusion of herbs and oranges is paired with chilled Prosecco for a refreshing combo of sweet/bitter liqueur and delicious bubbles. Get the recipe here!




…with really healthy, shiny hair! Stash a bottle of Joico’s Luster Lock Multi-Perfector Daily Shine & Protect Spray in your beach bag and feel the joi of instant, tension-free wet combing as it swiftly detangles strands of any length hair. Even better, apply it before you hit the shore and hair (including your investment color) will be shielded from the damage of UV rays.




We say, go ahead and indulge that joi gene with a scoop of your very favorite creamy treat. A few newbies for summer 2018:
• Banana Peanut Butter Chip (Haagen Dazs)
• Blackberry Hibiscus (Baskin-Robbins)
• Glampfire Trail Mix (Ben & Jerry’s)
• Chocolate Caramel Blondie (Talenti Gelato)




Ever notice how you never see your neighbors in winter, but once the sun starts to shine, folks pop out like Dorothy just arrived in Oz? Take advantage of those connections by spearheading a social calendar and connecting with those around you. From block parties to outdoor movie nights, backyard BBQs to impromptu garden get-togethers, uniting with others is good for the soul.

When the heat wave hits, so do a whole host of gnarly hair challenges. Which we’re going to solve for you with these 15 quick-and-easy “why didn’t I think of that?” ideas.
How quick? Try a minute or less…and start here:



Blonde Life Brightening Veil — our unique leave-in conditioner –provides UV and thermal protection, as well as detangling benefits for those post-swim comb-outs. Think of it as a transparent shield of protection for your hair…and reapply often.




There’s nothing like the plush, airy, bombshell volume of Body Shake — the buildable spray that’s never stiff or sticky. Delivering a bouncy, plush finish and the freedom to touch and retouch, you’ll get fullness and fluid movement in one unique texturizer. Bonus: With aluminum starch on the ingredient list (a natural oil absorber), it also stands in as the ultimate dry shampoo.




The unique color-correcting formula in Color Balance Purple Shampoo and Conditioner preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay (while safeguarding hair’s vibrancy).




You can offset the damage of harsh, chlorinated swimming pools and parching saltwater by wetting your hair in the shower before swimming, then applying Luster Lock Multi-Perfector Daily Shine & Protect Spray.




Rinsing hair immediately after swimming rid strands of harsh chlorine and saltwater, both of which lead to split ends, breakage, and color fade. That’s especially important for fragile blonde hair; Blonde Life Brightening Shampoo actually detoxifies as it cleanses, so hair is coaxed right back to healthy.




Dry, stale cabin air can do a number on your hair, leaving it flat and flyaway and far from fresh. But mist high-flying hair with Luster Lock Multi-Perfector Daily Shine & Protect Spray before you hit the aisle and you’ll bypass lifeless strands. Just spray it in, then scrunch for added shine and bounce. (Extra perk: It smells amazing!)




Working a little Blonde Life Brightening Veil into damp hair keeps those mini baby strands at bay — the kind that tend to mess up your sleek, blonde, bombshell ponytail.




If your hair’s short, apply conditioner (like K-PAK Luster Lock Instant Shine & Repair Treatment) and slick back your style for a neat, chic, cool look.




Applying a leave-in conditioner to hair before you pull it up into a low bun or French braids means all-day protection…and gorgeous, shiny, healthy waves when you take hair down for evening.




Trade messy for minimalist by applying Moisture Recover Treatment Balm to hair before combing it back into a chic, low pony…then hit the town in carefree (well-conditioned!) mode. It’s the perfect dose of hydration for those unruly, coarse strands.



Sure, it’s comfortable to whip hair up into a messy bun before hitting the beach, but elevate the operation by applying Moisture Recover Treatment Balm first, then twist and wrap hair into a high, tight chignon. Get ready for healthy volume when you take it down a few hours later.




Choose products that do double (or even triple) duty — like Luster Lock Instant Shine & Repair Treatment, Hair Shake, Blonde Life Brightening Veil, and more. They’re now available in convenient travel sizes, so no more trying to transfer product from big bottles to small.




For gorgeous volume and beachy tendrils, amp up strands with Beach Shake Texturizing Finisher — you’ll have satiny hydration and imperfect separation.




A face-framing ponytail puts the spotlight on glowy skin, luscious bronze shades, and bold lips. Work in a bit of K-PAK Protect & Shine Serum before you gather hair back and you’ll have truly elegant summer style.




Rather than hassle with the heat and humidity of a daily blow-dry, detangle freshly cleansed hair with K-PAK Luster Lock Instant Shine & Repair Treatment, and put it up in a bun or braids. You’ll have a comfortable, cool, tidy look for day (and lots of texture once hair dries naturally).