Defy Damage Masque

Defy Damage
Protective Masque

For bond strengthening & color longevity

This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.

defy damage protective masque with model

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Here’s Why You’ll Love It

Helps to rebuild broken hair bonds

Deeply replenishes hair without weighing it down

See results after the very first use

Proactively builds hair’s resistance to damage

Leaves hair soft, shiny and healthy-looking

Reviews & Awards

4.8
Rated 4.8 out of 5
4.8 out of 5 stars (based on 13 reviews)
Excellent92%
Very good0%
Average0%
Poor8%
Terrible0%
award winner badge
NewBeauty Magazine
10th Annual NewBeauty Awards 2020 winner for the “Best Mask for Damaged Hair”

Now Let’s Use It

Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.

Defy damage masque showing product in hand

Let’s Look Inside

Smart Release logo

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.

NEW SmartRelease Technology

Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

Protective Lipid

The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.

Moringa Seed Oil

A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

Arginine

A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

Reviews

Rated 5.0 out of 5

My stylist gave me a sample, and it is amazing! My hair is long, curly, highlighted, and in desperate need of a trim. After using the masque, my hair was soft, shiny, and curlier than it had been in months. Ordering a full size ASAP!

Emily
Rated 5.0 out of 5

I love this mask! It leaves my hair feeling super soft and very healthy looking. However there are not specific directions on how often to use it. Joico can you clarify how often it should be used for best results?

Jessica
Rated 5.0 out of 5

Love this product!

Courtney