Color Butter Purple

color intensity logo

Color Butter Purple

Imagine a 5-minute treatment that amps up the intensity of the most royal haircolor; quenches each strand with the richest conditioners; adds a burst of purple to blondes...and lasts up to 10 shampoos. You get all that and more with Color Butter Purple—a brilliant, low-commitment hybrid that combines fun color and reparative function in one luscious tub.

Here’s Why You’ll Love It

Brilliant, true-to-hue pigments re-energize investment hair color, while blondes will have fun playing with a bright palette of possibilities.

Highly moisturizing ingredients leave hair silky-soft, shiny, and deeply conditioned

Refreshes existing hair color instantly, adding a newfound brilliance and intensity

Let's you play with pops of fashion color with minimal commitment

Can be mixed and/or diluted for the artist in you

Safe way to experiment with fashion shades while conditioning your hair

Allows you to easily create color melts and dipped tips

Peroxide, ammonia, MEA, and PPD free

Can be applied to damp or dry hair

Fights the fast fade of salon hair color

Eliminates the need for after-color conditioning, since treatment is built right in

Downright delicious fragrance that includes the refreshing notes of citrus, jasmine, orange flower, and musk

Handy, wide-mouth tub for easy application

Reviews & Testimonials

3.1
3.1 rating
3.1 out of 5 stars (based on 8 reviews)
Excellent50%
Very good0%
Average0%
Poor13%
Terrible37%

Now Let’s Use It

When the punch of regal color is on the menu, Color Butter Purple amps things up in mere minutes, leaving hair blissfully shiny and soft to the touch.

Option 1: Nail a fun, short-term color result on light to dark-blonde hair (natural or prelightened) — the burst of color comes with its own strengthening, moisturizing treatment.

Option 2: When vibrant, semi-permanent color begins to fade, Color Butter Purple reignites the shade, restoring hair’s condition, strength, and luster between salon visits.

Option 3: The perfect last step following a color service, providing additional pigment deposits with longer lasting, more dynamic salon color results, and deep conditioning.

 

In-Salon: After a Color Intensity color service, shampoo as usual, then use Color Butter Purple in place of conditioner. Leave on for 5 minutes and rinse thoroughly. (Be sure to wear gloves during both application and rinsing.)

At Home: To refresh faded color or add pops of fun to blonde hair, apply Color Butter Purple to dry or damp strands. Leave on for 5 minutes before rinsing thoroughly; there no need to use conditioning products. (Be sure to wear gloves during application and rinsing.)

Let’s Look Inside

Bio Advance Peptide Complex logo

With the rich pigment of semi-permanent crèmes and a whole lot of intensely nourishing ingredients, you get the chance to play with color AND care for your hair.

Arginine

A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

Bio-Advanced Peptide Complex

Is our exclusive blend of smart, hair-identical keratins that help repair hair from the inside out. These optimized proteins actively “seek out” and lock in on damaged sites, providing around-the-clock hair repair and protection

Direct Deposit Dyes

Are the very same true pigments found in our best-selling Color Intensity Semi-Permanent Crème Colors. These brilliant dyes refresh faded hues for up to 10 shampoos

Shea Butter

Derived from Shea-Karite tree nut—is native to the tropics of East and West Africa; delivering extraordinary moisture to the hair, while restoring hydration, suppleness, and glorious shine

Kukui Nut Oil

Is a highly prized moisturizer produced from the Hawaiian Candlenut tree. Stocked with essential fatty acids, vitamins, and antioxidants, this oil thoroughly hydrates parched hair while improving elasticity and shine

Reviews

5.0 rating

I love this product, I had the underneath of my hair professionally died purple in April for some fun. It is still a vibrant beautiful shade of purple thanks to my weekly refresher with the purple color butter! This works great for maintaining fun colors! Thanks Joico:-)

Kristina
1.0 rating

Just like the other reviewer, had same disappointing results. NOTHING HAPPENED. Literally zero colour on her hair! I’m not new to dying hair so was very confused as to what happened. My daughter was excited for purple tips so we followed instructions & not a single bit of colour was on her hair. Tried it again immediately after first attempt, same result! What gives Joico?? Very upset over this. Waste of time, money & my daughter’s excitement.

Andria
1.0 rating

So i have level 7 hair color.. used purple red and pink. Red was the only color that showed at all.. pink was slight, purple was non existent. Kinda disappointed.. left it on for at least 20min also.

Megan

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