Blonde Life
Brightening Masque
This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.
Here’s Why You’ll Love It
Instantly hydrates bleached, double-processed, or high-lifted blonde hair
Adds softness and shine
Keeps hair polished and bright
Neutralizes chlorine and removes trace minerals to detox hair
Reviews & Testimonials
Now Let’s Use It
Directions: Apply a generous amount to damp, freshly cleansed hair. Leave on for 3-5 minutes. Rinse. Use 1-2 times weekly.
Let’s Look Inside
Smart Release Technology
Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
Arginine
A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
Monoi Oil
A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
Tamanu Oil
A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
Pairs Well With
Reviews
I’m a die hard blonde from when I was 16! (For over 20 years!) I tried everything. EVERYTHING to try to put life into my dead hair. I came to terms that if I wanted ashy blonde I’d have to settle for feeling like fragile hay too! Being a cosmetologist, I see a lot of trial size products at the counter of my supply stores. Joico is one of my favorite lines so when I saw the masque I opened it and smelled it. AMAZING! Sold me on the scent alone. After my first use, I can not describe how wonderful my hair felt. I was telling conworkers to feel it! Im so excited to go and get the rest of this line! Thank you Joico! You nailed it.
Thank you! I’ve always struggled with my blonde hair… until i won your product in a salon giveaway. One use and my hair was transformed from straw into golden locks again. There is no greasy look, no dreading doing my hair, and i couldnt be happier. Thank you!
Over a two year process I went from black to blonde, my hair took it well but got very dry, I had resigned to the fact that blonde hair meant bleached hair, I ALWAYS only used salon professional products and though my shampoo and conditioner were good enough until my hairdresser recommended this, I didn’t think it would but gave it a shot! Oh my god!! It’s amazing!! After the first use I was converted, it took my dry damaged hair back to soft and silky, I won’t use anything else now only joico products! I’m so amazed by this stuff that I invested in the joico styler too and will never be parted from it! Joico gave me back my hair! #converted
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