Joico Live Nation Virtual Tour
Joico’s LIVE virtual #HairJoi show featured 7 of our top artists on Behindthechair.com’s FB page. See below each artists 45 minute segment where they will show their technique followed by a live Q+A.
Jill Buck: Mohawk Balayage
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This stunning –and quick! –highlight technique takes its cue from innovative sectioning and application at the crown area. It’s the brainchild of Joico Celebrity Stylist, Jill Buck, who first introduced her Mohawk Balayage at Joico’s HairJoi LIVE Show.
What You'll Learn
It’s a timesaver! See how this partial technique offers full-coverage color
Learn how to slay the “money-piece” face frame
Overcome common client DIY color-correction dilemmas
Formula 1: Blonde Life Powder Lightener with 20 Volume LumiShine Developer
Formula 2: Blonde Life Powder Lightener with 30 VolumeLumiShine Developer
Formula 3: (All over tap and tone) LumiShine Demi-Permanent Liquid 9NV with 5 Volume LumiShine Developer
Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
Ricardo Santiago - Get to the Root of It!
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Learning how to QUICKLY and THOROUGHLY cover gray has never been more important. And Joico Guest Artist, Ricardo Santiago, nails it in this perfect demo that premiered at Joico’s HairJoi LIVE learning event.
What You'll Learn
When to go with a bottle vs a brush application
2 in 1 tricks:Base + Dimension Technique
How to blend gray hair quickly and perfectly for the ultimate seamless look
Formula 1: (Base) LumiShine Permanent YouthLock 6NNG with 20 Volume LumiShine Developer
Formula 2: (Highlight) Blonde Life Powder Lightener with 10 Volume LumiShine Developer
Formula 3: (Low-Light) LumiShine Demi-Permanent DD Crème 5NW with 5 Volume LumiShine Developer
Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
Richard Mannah - A New Era: Cutting & Styling
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Easy…quick…timing-saving…customized. These are the buzzwords that signal the new era in hair-cutting and styling; and they’re the focus of this must-watch presentation from Joico Global Artistic Director, Richard Mannah, unveiled at Joico’s HairJoi LIVE learning event.
What You'll Learn
4 different dry-cutting techniques
Easy (and quick!) customized layering tricks
The art of perfected air-dry waves
Formula 1: (Base) LumiShine Permanent YouthLock 6NNG with 20 Volume LumiShine Developer
Formula 2: (Highlight) Blonde Life Powder Lightener with 10 Volume LumiShine Developer
Formula 3: (Low-Light) LumiShine Demi-Permanent DD Crème 5NW with 5 Volume LumiShine Developer
Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
Olivia Smalley - Tonē! Toné! TONE!
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Olivia Smalley, takes her famous trick-up-the-sleeve approach to toning hair with this ultimate color tutorial! Unveiled at Joico’s HairJoi LIVE Show Event. Olivia shows you the brilliance of Joico’s Quick-Tones, including her technique for tweaking and refreshing hair color in just minutes.
What You'll Learn
Add-On Service Revenue with Base Breaker
Exactly how Joico 5-minute Quick-Tones work
Instantcolor“Refresh” services that get your client gorgeous and out the door in a flash
Olivia’s coveted Double Tone Technique
Quick Toning:
Formula 1: Blonde Life Quick Tone Liqui-Crème Toner Violet + Clear with 5 Volume LumiShine Developer
Formula 2: Blonde Life Quick Tone Liqui-Crème Toner Sand + Clear with 5 Volume LumiShine Developer
Layered Toning:
Formula 1: LumiShine Demi-Permanent Liquid 8N with 5 Volume LumiShine Developer
Formula 2: LumiShine Demi-Permanent Liquid 6N with 5 Volume LumiShine Developer
Base Breaking:
Formula 1: Joico Base Break Cool with 20 Volume LumiShine Developer
Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
Get more insights on 3 Fast Toning + Base Break Techniques
Gina Bianca: 30 Minute Power Placement Formulas
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Quick, out-the-door hair-color services have never been more important. And Joico Global Salon Business Expert, Gina Bianca, is a master at strategically navigating the fine line between artistry and the bottom line.
What You'll Learn
A gorgeous, half-hour color placement technique
3 ways to double your business
How to foil with passion and purpose
Time-savers that help you earn more with each client
Formula 1: Blonde Life Powder Lightener with 30 Volume LumiShine Developer
Formula 2: LumiShine Demi-Permanent Liquid 10N + 10NG + 9NA with 5 Volume LumiShine Developer
Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatmen
Larisa Love: Express Service Foiling Formulas
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When you’re juggling a multitude of clients –and color touch-ups galore –this is the technique you need to have in your bag of tricks. In this must-watch tutorial, Joico Global Brand Ambassador, Larisa Love, introduces you to her Express Service Foiling Techniques –a major time-saver that debuted at Joico’s HairJoi LIVE Show, where her creative speed tips had audiences raving.
What You'll Learn
The ability to create a full lightening transformation in less time than ever
Unique new foil-folding techniques that cover more hair surface
Clever ideas for communicating with clients about their DIY color corrections
Formula 1: Blonde Life Powder Lightener with 15 (10 + 20) Volume LumiShine Developer
Formula 2: Blonde Life Powder Lightener with 20 Volume LumiShine Developer
Formula 2: Blonde Life Quick Tone Liqui-Crème Toner Sand with 5 Volume LumiShine Developer
Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
Get more insights on Larisa Love's Express Foiling
Social Media Made Simple: Your Roadmap
Celebrated web expert, Cynthia Baker, is a genius at parlaying social-media strategy into big beauty business. Cynthia specializes in bolstering the online presence of beauty giantsand celebrities across the country.This presentation –unveiled at Joico’s HairJoi LIVE show –is full of valuable branding and marketing tips.
What You'll Learn
4 social success steps every hairstylist should know
How to engage in the new era of social media
Step-by-step exercises to build your social savvy
Includes a downloadable blueprint
Artist Panels with BTC's Mary Rector Gable
Join the after show party with Joico’s top artists and founder of behindthechair.com, Mary Rector. Watch as Mary asks never-before-answered questions. Listen to them dish about the looks they love to create; hear their insider tips and money-making ideas; and be witness to some personal sharing that lets you really get to know the personality behind the talent. You’ll get all that and much more, as you watch 7 of Joico’s hottest pros as they took to the stage at the HairJoi Show Event.
Downloads
COVID-19 Support
During the COVID-19 pandemic, Joico wants to show the professional hair community that we truly are in this together. Enter The Big Give-Back” campaign and sweepstakes; to help with salon expenses, digital education, inspirational chats, and other resources.