Joico Live Nation Virtual Tour

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Joico’s LIVE virtual #HairJoi show featured 7 of our top artists on Behindthechair.com’s FB page. See below each artists 45 minute segment where they will show their technique followed by a live Q+A.

Jill Buck: Mohawk Balayage

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This stunning –and quick! –highlight technique takes its cue from innovative sectioning and application at the crown area. It’s the brainchild of Joico Celebrity Stylist, Jill Buck, who first introduced her Mohawk Balayage at Joico’s HairJoi LIVE Show.

What You'll Learn

It’s a timesaver! See how this partial technique offers full-coverage color

Learn how to slay the “money-piece” face frame

Overcome common client DIY color-correction dilemmas

FORMULASPrep: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer

Formula 1: Blonde Life Powder Lightener with 20 Volume LumiShine Developer

Formula 2: Blonde Life Powder Lightener with 30 VolumeLumiShine Developer

Formula 3: (All over tap and tone) LumiShine Demi-Permanent Liquid 9NV with 5 Volume LumiShine Developer

Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

Ricardo Santiago - Get to the Root of It!

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Learning how to QUICKLY and THOROUGHLY cover gray has never been more important. And Joico Guest Artist, Ricardo Santiago, nails it in this perfect demo that premiered at Joico’s HairJoi LIVE learning event.

What You'll Learn

When to go with a bottle vs a brush application

2 in 1 tricks:Base + Dimension Technique

How to blend gray hair quickly and perfectly for the ultimate seamless look

FORMULASPrep: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer

Formula 1: (Base) LumiShine Permanent YouthLock 6NNG with 20 Volume LumiShine Developer

Formula 2: (Highlight) Blonde Life Powder Lightener with 10 Volume LumiShine Developer

Formula 3: (Low-Light) LumiShine Demi-Permanent DD Crème 5NW with 5 Volume LumiShine Developer

Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

Richard Mannah - A New Era: Cutting & Styling

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Easy…quick…timing-saving…customized. These are the buzzwords that signal the new era in hair-cutting and styling; and they’re the focus of this must-watch presentation from Joico Global Artistic Director, Richard Mannah, unveiled at Joico’s HairJoi LIVE learning event.

What You'll Learn

4 different dry-cutting techniques

Easy (and quick!) customized layering tricks

The art of perfected air-dry waves

FORMULASPrep: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer

Formula 1: (Base) LumiShine Permanent YouthLock 6NNG with 20 Volume LumiShine Developer

Formula 2: (Highlight) Blonde Life Powder Lightener with 10 Volume LumiShine Developer

Formula 3: (Low-Light) LumiShine Demi-Permanent DD Crème 5NW with 5 Volume LumiShine Developer

Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

Olivia Smalley - Tonē! Toné! TONE!

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Olivia Smalley, takes her famous trick-up-the-sleeve approach to toning hair with this ultimate color tutorial! Unveiled at Joico’s HairJoi LIVE Show Event. Olivia shows you the brilliance of Joico’s Quick-Tones, including her technique for tweaking and refreshing hair color in just minutes.

What You'll Learn

Add-On Service Revenue with Base Breaker

Exactly how Joico 5-minute Quick-Tones work

Instantcolor“Refresh” services that get your client gorgeous and out the door in a flash

Olivia’s coveted Double Tone Technique

FORMULASPrep: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer

Quick Toning:
Formula 1: Blonde Life Quick Tone Liqui-Crème Toner Violet + Clear with 5 Volume LumiShine Developer
Formula 2: Blonde Life Quick Tone Liqui-Crème Toner Sand + Clear with 5 Volume LumiShine Developer

Layered Toning:
Formula 1:
LumiShine Demi-Permanent Liquid 8N with 5 Volume LumiShine Developer
Formula 2: LumiShine Demi-Permanent Liquid 6N with 5 Volume LumiShine Developer

Base Breaking:
Formula 1: Joico Base Break Cool with 20 Volume LumiShine Developer
Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

Get more insights on 3 Fast Toning + Base Break Techniques

Gina Bianca: 30 Minute Power Placement Formulas

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Quick, out-the-door hair-color services have never been more important. And Joico Global Salon Business Expert, Gina Bianca, is a master at strategically navigating the fine line between artistry and the bottom line.

What You'll Learn

A gorgeous, half-hour color placement technique

3 ways to double your business

How to foil with passion and purpose

Time-savers that help you earn more with each client

FORMULASPrep: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer

Formula 1: Blonde Life Powder Lightener with 30 Volume LumiShine Developer

Formula 2: LumiShine Demi-Permanent Liquid 10N + 10NG + 9NA with 5 Volume LumiShine Developer

Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatmen

Larisa Love: Express Service Foiling Formulas

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When you’re juggling a multitude of clients –and color touch-ups galore –this is the technique you need to have in your bag of tricks. In this must-watch tutorial, Joico Global Brand Ambassador, Larisa Love, introduces you to her Express Service Foiling Techniques –a major time-saver that debuted at Joico’s HairJoi LIVE Show, where her creative speed tips had audiences raving.

What You'll Learn

The ability to create a full lightening transformation in less time than ever

Unique new foil-folding techniques that cover more hair surface

Clever ideas for communicating with clients about their DIY color corrections

FORMULASPrep: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer

Formula 1: Blonde Life Powder Lightener with 15 (10 + 20) Volume LumiShine Developer

Formula 2: Blonde Life Powder Lightener with 20 Volume LumiShine Developer

Formula 2: Blonde Life Quick Tone Liqui-Crème Toner Sand with 5 Volume LumiShine Developer

Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

Get more insights on Larisa Love's Express Foiling

Social Media Made Simple: Your Roadmap

Celebrated web expert, Cynthia Baker, is a genius at parlaying social-media strategy into big beauty business. Cynthia specializes in bolstering the online presence of beauty giantsand celebrities across the country.This presentation –unveiled at Joico’s HairJoi LIVE show –is full of valuable branding and marketing tips.

What You'll Learn

4 social success steps every hairstylist should know

How to engage in the new era of social media

Step-by-step exercises to build your social savvy

Includes a downloadable blueprint

Artist Panels with BTC's Mary Rector Gable

Join the after show party with Joico’s top artists and founder of behindthechair.com, Mary Rector. Watch as Mary asks never-before-answered questions. Listen to them dish about the looks they love to create; hear their insider tips and money-making ideas; and be witness to some personal sharing that lets you really get to know the personality behind the talent. You’ll get all that and much more, as you watch 7 of Joico’s hottest pros as they took to the stage at the HairJoi Show Event.

COVID-19 Support

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During the COVID-19 pandemic, Joico wants to show the professional hair community that we truly are in this together. Enter The Big Give-Back” campaign and sweepstakes; to help with salon expenses, digital education, inspirational chats, and other resources.

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