Golden Hour Glow


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Joico Master Colorist Ricardo Santiago demos his Golden Hour Glow technique. This technique is perfect for a subtle or MAJOR change! It works for grey coverage, blonding or dimensional color! And, the BEST part is – it’s buildable – this is just the first chapter!

What you’ll learn:

Tackle gray coverage, restoring a youthful appearance

Unique placement to contour color perfectly to your client

Buildable technique ensuring success, service to service

Mannequin head with hair before coloring


Mannequin with highlighted hair


Mannequin with highlighted hair

Ricardo Santiago’s Formula’s

FormulaPrep: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer⁣

Formula 1: (Lowlight) LumiShine Permanent Crème Color 5NC + 6NNG with 20 Volume LumiShine Developer

Formula 2: (Base + Midlight) LumiShine Permanent Crème Color 7NC + 7NNG with 20 Volume LumiShine Developer

Formula 3: (Highlight) Blonde Life Powder Lightener with 10 Volume LumiShine Developer

Formula 4: LumiShine Demi-Permanent Liquid Color 10NC + 8RR with 5 Volume LumiShine Developer

Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment