Social Live: Unplugged Live Education
LIVE virtual #HairJoi show featured 7 of our top artists. See each artists 45 minute segment where they will show their technique followed by a live Q+A.
Want to know how to make toning a breeze? Joico AST Member Bryce Van Dyke guides you with Quick Toning Made Easy
Ramp up your redheads with Joico Artistic Support Team Member Leticia McKay’s newest technique to push your skills to the highest peak.
Joico Salon Business Expert and Master Colorist Gina Bianca gives you the 411 on her most used foiling techniques.
Master Colorist and Stylist Jill Buck shows you how to blend on all percentages of gray hair in a snap and bring back a youthful look to drab looking clients.
Joico International Guest Artist and Naha Winner Chad Demchuk illuminates rich copper tones with his new Copper Accents technique.
Joico advisor Kelly McGowan shows off her newly created “Zoom Method” to showcase how to do quick balayage.
Canadian Joico Guest Artist Melissa Duguay brings you her master foiling techniques to create maximum impact in the salon in record time.
Watch Brand Storyteller Olivia Smalley teach her StairMaster Technique and push your skills to the highest peak.
This technique is perfect for a subtle or MAJOR change! It works for grey coverage, blonding or dimensional color!
The marketing masters at SAGA Haus will heat up your social-media game in their LIVE Social Power Hour.
A time-saving foiling technique creating Crescent shapes (you won’t believe the results)
Stylist Ricardo Santiago, has an all-new path to creating vibrant, delicious red shades using Joico LumiShine and Color Intensity.
Olivia Smalley will take you through her highlighting technique using Blonde Life Lightener, LumiShine, and Defy Damage.
An all-new way to lighten, brighten, and add tons of dimension using LumiShine’s Demi-Permanent Liquids.
Here comes the coveted, most requested cool-blonde look of the year from Joico Guest Artist, Zoe Carpenter
Joico Guest Artist Gina Bianca teaches you how to navigate through color corrections using Joico LumiShine, BlondeLife and Defy Damage.
Joico Brand Ambassador Larisa Love demos her thoroughly innovative, quick, pre-lightening technique using – wait for it! Velcro Rollers and brand-new Color Intensity Shades from the Love Aura Collection.
Zoë Carpenter of Kim Vo Salon, shows us how to nail pale using the Defy Damage ProSeries System paired with our Blonde Life Lightening and Brightening System and LumiShine DD Dimensional Deposit Demi-Permanent Crème Color.
Jill Buck of LA’s celebrity-renown Nine Zero One Salon, shows us how she uses her BLONDING Diffusion Glow technique using the Defy Damage ProSeries System and our LumiShine Nude Glow Collection.
Larisa Love shows us her 100% gray coverage “Gray Away Overlay” technique using Defy Damage ProSeries System paired with collagen-infused LumiShine YouthLock.
Larisa Love, shows us how she uses her Bright Diamond Blonding Technique using the Defy Damage ProSeries System paired with our Blonde Life Lightening and Brightening System.
Larisa Love shows us how she uses her Love Dip technique using the Defy Damage ProSeries system and Color Intensity LoveFest collection.
Joico Guest Artist and Kim Vo Salon color superstar, Zoe Carpenter, presents…Blonde-Ed(ucation)! Learn the Blonde Life products she loves and see lightning-fast formulas come to life!