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Joico Live Nation Virtual Tour

LIVE virtual #HairJoi show featured 7 of our top artists. See each artists 45 minute segment where they will show their technique followed by a live Q+A.

Quick Toning Made Easy

Want to know how to make toning a breeze? Joico AST Member Bryce Van Dyke guides you with Quick Toning Made Easy

Hone Your Tone

Joico International Guest Artist Cherry Petenbrink guides you through her favorite custom formulas and how to Tone to Zone.

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Red Head Ramp Up

Ramp up your redheads with Joico Artistic Support Team Member Leticia McKay’s newest technique to push your skills to the highest peak.

Mannequin with highlighted hair

Guide to Foiling

Joico Salon Business Expert and Master Colorist Gina Bianca gives you the 411 on her most used foiling techniques.

Hairstylist Jill Buck Smiling

Jill Buck 'Sunshine' Technique

Jill Buck shows you how to face frame for high impact brightness, foil placements to blend color corrections, and how to add express services to your color menu!

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Jill Buck YouthLights

Master Colorist and Stylist Jill Buck shows you how to blend on all percentages of gray hair in a snap and bring back a youthful look to drab looking clients.

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Copper Accents

Joico International Guest Artist and Naha Winner Chad Demchuk illuminates rich copper tones with his new Copper Accents technique.

Hairdresser Coloring Mannequin head

Coloring Textured Hair

Kelly teaches you key techniques to Color Textured Hair and push your skills to the highest peak.

Mannequin with highlighted hair

Zoom Method

Joico advisor Kelly McGowan shows off her newly created “Zoom Method” to showcase how to do quick balayage.

Mannequin with highlighted hair

Master Foiling: Bold & Beautiful

 Canadian Joico Guest Artist Melissa Duguay brings you her master foiling techniques to create maximum impact in the salon in record time.

social advice from joico

3 Key Secrets to Salon Success

Social Media Power Hour is back with amazing tips to max your online impact, and crack the algorithm.

Olivia Smalley Coloring Mannequin head

Stair Master Technique

 Watch Brand Storyteller Olivia Smalley teach her StairMaster Technique and push your skills to the highest peak.

Hairdresser Ricardo Santiago Coloring Mannequin head

Golden Hour Glow 2.0

This technique is perfect for a subtle or MAJOR change! It works for grey coverage, blonding or dimensional color!

Hairstylist Larisa Love smiling

Rooted Fluid Method

Larisa Love will take you through her one-of-a-kind Rooted Fluid Blonde Method. To create a bright blonde look.

Women smiling with floral blouse

Must Have Ways to Grow your Engagement

The marketing masters at SAGA Haus will heat up your social-media game in their LIVE Social Power Hour.

Larisa Love with mannequin head

Crescent Method

A time-saving foiling technique creating Crescent shapes (you won’t believe the results)

Client with gray hair showing before and after coloring

'Golden Hour Glow'

Ricardo will take you through his Golden Hour Glow Technique, featuring Joico’s NEW LumiShine YouthLock NNG Series.

'The Angle Method'

Stylist Ricardo Santiago, has an all-new path to creating vibrant, delicious red shades using Joico LumiShine and Color Intensity.

Hairstylist Olivia Smalley Coloring Mannequins hair

'Slice and Dice Technique"

Olivia Smalley will take you through her highlighting technique using Blonde Life Lightener, LumiShine, and Defy Damage.

Womens hair before and after coloring

Contouring Blondes and Brunettes

 Learn how Hollywood colorist Tabitha Duenes of 901 Salon created a tailored color application that will fit almost any client and look beyond natural.

Womens hair before and after coloring

'Flash Lite Technique'

 An all-new way to lighten, brighten, and add tons of dimension using LumiShine’s Demi-Permanent Liquids.

Womens hair before and after coloring

'Glacier Blonde Technique'

Here comes the coveted, most requested cool-blonde look of the year from Joico Guest Artist, Zoe Carpenter

Model before and after hair coloring

Scarlet Fever

Amber Maynard of 901 Salon shows off her Scarlet Fever Technique Featuring Joico’s LumiShine new PowerHouse Reds.

Model before and after hair coloring

'Color Correction'

Joico Guest Artist Gina Bianca teaches you how to navigate through color corrections using Joico LumiShine, BlondeLife and Defy Damage.

Model before and after hair coloring

'Roller Lights'

Joico Brand Ambassador Larisa Love demos her thoroughly innovative, quick, pre-lightening technique using – wait for it! Velcro Rollers and brand-new Color Intensity Shades from the Love Aura Collection.

'Lace Front Technique'

Zoë Carpenter of Kim Vo Salon, shows us how to nail pale using the Defy Damage ProSeries System paired with our Blonde Life Lightening and Brightening System and LumiShine DD Dimensional Deposit Demi-Permanent Crème Color.

'Blonde Diffusion Glow'

Jill Buck of LA’s celebrity-renown Nine Zero One Salon, shows us how she uses her BLONDING Diffusion Glow technique using the Defy Damage ProSeries System and our LumiShine Nude Glow Collection.

Model hair before and after coloring service

Gray Away Overlay

Larisa Love shows us her 100% gray coverage “Gray Away Overlay” technique using Defy Damage ProSeries System paired with collagen-infused LumiShine YouthLock.

Jill Buck hair model before and after

'Diffusion Glow'

Jill shows us how she uses her Diffusion Glow technique to transform a deep brunette with our Defy Damage ProSeries and LumiShine Nude Glow collection.

'Bright Diamond Blonding'

Larisa Love, shows us how she uses her Bright Diamond Blonding Technique using the Defy Damage ProSeries System paired with our Blonde Life Lightening and Brightening System.

'Love Dip'

Larisa Love shows us how she uses her Love Dip technique using the Defy Damage ProSeries system and Color Intensity LoveFest collection.

Bespoke Bob haircut model before and after

'Bespoke Bob'

Richard Mannah shows us the step-by-steps for his Bespoke Bob Hair Cut technique. It’s classic and modern and easy to master – basically, a hairdresser’s dream.

Zoe Carpenter Blonde model before and after highlights

'Blonde-Ed(ucation)'

Joico Guest Artist and Kim Vo Salon color superstar, Zoe Carpenter, presents…Blonde-Ed(ucation)! Learn the Blonde Life products she loves and see lightning-fast formulas come to life!