LumiShine Hair Color Tutorials

Enjoy twice the shine and twice the options with LumiShine’s 5 new money-making must-haves: Demi Permanent Liquid Shades in 4N 4NV 4SB 7N 10V are designed specifically to round out your go-to collection of colors with untold options for blondes, brunettes, silver/grey, and beyond.Featuring Argiplex technology for 2X the shine and long-lasting color, you’ll correct, glaze, gloss, and blend gray with total ease. Check out Joico Brand Ambassador, Larisa Love, as she creates a beautiful, ultra-bright blonde using the collection’s 10V lightest violet blonde shade,which instantly eliminates unwanted yellow undertones.

Discover the fountain of youth with an innovative, chase-away-the-gray technique from Joico Brand Ambassador, Larisa Love, and the pioneering collagen-infused color line, Youth Lock. Watch as this beautiful brunette dimension comes alive – minus fuss and foils – with 100% gray coverage, next-level shine, and hair that is literally rejuvenated before your eyes. Thanks to turn-back-the-clock technology and Larisa’s step-by-step tricks for flawless color layering, hair becomes healthy, radiant, and multi-dimensional – the kind of look that’s believably youthful and vibrant.

Vibrant, fiery, dimensional reds are sizzling hot; and celebrity colorist, Rick Henry, of LA’s famed Nine Zero One Salon has the answer for keeping the look radiant and fade-proof: LumiShine PowerHouse Red collection paired with Joico’s new Defy Damage Pro Series. With unparalleled staying power and twice the shine, this line of hot hues gives Henry the power to create a multi-dimensional look that weaves deep to rich-red coppers in one stunning technique. Get the formula, the step-by-step technique, and watch as Defy Damage instantly goes to work, strengthening and rebuilding bonds, heightening product performance, and providing powerful (and immediate) damage protection right before your eyes. It’s the ultimate one-two punch for creating blazing, beautiful reds that stay true to hue.
Discover LumiShine Color: https://www.joico.com/pro-color/lumishine-permanent/
Discover Defy Damage ProSeries: https://www.joico.com/pro-care/defy-damage-pro-series/

A 30-minute highlighting technique that saves time for stylists and clients. Try Larisa Love’s inventive “Pick-Me-Up Technique. “This is an incredibly universal technique that’s perfect for a variety of hair types …those who want face-framing highlights, an allover sun-kissed look, or even people who want to freshen up their grown-out color,” raves Joico’s Brand Ambassador of her transformative technique – a versatile, low-maintenance look that refreshes hair color in a flash and brings balayage back to its former glory. Using the magic of LumiShine for hair that’s 5X stronger, shiny, and super-soft, Love quickly and easily revives the drama of highlighted hair.

Joico Brand Ambassador, Larisa Love, has a new secret weapon in the quest for off-the-charts gorgeous blonde hair: It’s the revolutionary Defy Damage ProSeries In-Salon Two-Step Treatment. “This is like no other protection system I’ve ever used,” raves the mega-star Hollywood colorist, who hails the game-changing duo as the “ultimate damage insurance for the healthiest hair imaginable.”

Creating her flawless “Bright Diamond Blonding Technique,” starts with ProSeries 1, Joico's Bond-Protecting Color Optimizing Spray that begins the process of healthy-hair transformation by turning a salon chemical service into something strikingly different. With the easy spray-on application, Defy Damage instantly goes to work, strengthening and rebuilding bonds, heightening product performance, and providing powerful (and immediate) damage protection right before your eyes. It's completed with ProSeries 2, Bond-Strengthening Color Treatment at the shampoo bowl, where those same breakthrough ingredients -- Arginine, Moringa Seed Oil, and a Protective Lipid -- team up with Joico's SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin.

“Defy Damage provides the most stunning results I’ve ever seen on blonde hair,” says Love of this pioneering product line. Learn the step-by-steps to her luscious “Bright Diamond” blonde look, and watch as Defy Damage delivers…
• 80% Less Breakage
• 5X Stronger Hair
• 90% of Color Vibrancy
• Stronger, Rebuilt Bonds
• Visible results after just 1 use
• Immediate Soft Feel
• Increased Shine

Like the universally-flattering shades so popular in today's hottest makeup
palettes, Nude Glow mingles tones of sand, sable, beachy-bronze, and beyond
to create utterly believable color and the healthiest hair imaginable. And Joico
Brand Ambassador, Larisa Love, takes this natural look to new heights with a
luminous, dimensional look that delivers lit-from-within radiance using
LumiShine's Natural Warm Series. Learn how this multi-dimensional face-framing
technique uses shadow, light, and shine to create gorgeous, glowing hair that's
instantly 5X stronger, super-soft, and luscious looking. Love's easy step-by-step
demo and no-fail formulas will make you a natural in no time.

Unleash your creativity with LumiShine's Natural Warm Series: https://www.joico.com/joico-products/haircolor/lumishine/

13 NEW Shades:
5 New Permanent Shades
5 New DD Demi-Permanent Crème Shades
3 New Demi-Permanent Liquid Shades

Watch superstar LA colorist, Denis De Souza, showcase a totally head-turning, gleaming platinum look -- the kind of blonde magnet his celebrity clients love -- with magical Blonde Life Crème Lightener. Infused with nourishing ingredients that leave hair healthy and protected, this powerful product lifts 9+ levels in record time, while infusing hair with ingredients that deliver shine, strength, and damage control no matter how light the look.

Discover Blonde Life Lighteners: http://www.joico.com/joico-products/haircolor/lighteners/

Watch celebrity colorist, Marisa Marino create an ultra cool and creamy blonde look with this Crème D’Blonde Technique, perfected using Joico’s Blonde Life Lightening and Brightening system; including Blonde Life Lightening Powder. This Lightening and Brightening system helps keep hair shiny and healthier than ever.

Learn More: http://www.joico.com/joico-products/haircolor/lighteners/

Most blonde clients coming in the salon want to go brighter and blonder especially for summer. Join Joicos' celebrity colorist Denis De Souza as he shares with you how he achieves a dreamy sun-kissed golden glow with his signature NEW Ray of Light Technique. This perfect combination of all-over babylights, foilyaged ends and illuminating LumiShine color will keep clients glowing all year long. When combined, these classic highlighting techniques will produce a subtle yet stunning result that is thoroughly modern. LumiShine color is fantastic for toning and blonding, or anytime your client is going lighter and you are worried their hair might be compromised. LumiShine instantly restrengthens hair and reduces breakage, delivering healthy-looking, long-lasting color results with up to 2x more shine!

Discover more about LumiShine and get more step-by-steps, here: https://www.joico.com/joico-products/haircolor/lumishine/

Watch superstar hairdresser, Vivienne MacKinder, bring Salon i-deas "3 Wheels of Fashion" to life -- a revolutionary educational concept that encourages you to take a laser-sharp look at the person who's sitting in your chair. Here, it's model Kendall, whose edgy/glam/chic spirit inspired this mid-length, layered haircut and radiant ginger color, highlighted with Influencer Phil Ring's unique interior marbling technique.