LumiShine Hair Color Tutorials

The dream of creating a major color transformation in a fraction of the usual time has come true with The Crescent Technique -- a uniquely speedy new foiling method that works its magic on large sections of hair, so you get gorgeous transformation with minimal application effort. The brainchild of Joico Global Brand Ambassador, Larisa Love, this mid-to-long-hair color technique takes its name from the innovative shape in which Larisa folds her foils; a move that allows coverage of large areas of the head, while enabling you to see exactly how the hair will naturally fall, post-service. Using her favorite LumiShine formula on her client, Nathalia – a Level 3 brunette with virgin hair – Larisa shows you how easy it is to transform your clients using this abbreviated service. Watch her step-by-steps and get the formula, here:

The Formula You’ll See…
Starting with: Natural Level 3
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color
Optimizer
Formula 1: Blonde Life Lightening Powder with 15 Volume (10 + 20
Volume) LumiShine Developer working up to 35 Volume (30 + 40 Volume)
Formula 2: LumiShine Demi-Permanent Liquid 1 oz (30 ml) 6NC + 2 oz
(60 ml) 6NG with 5 Volume LumiShine Developer
Formula 3: LumiShine Demi-Permanent Liquid 1 oz (30 ml) 8NC + 2 oz
(60 ml) 8NG with 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color
Treatment

A blonde pixie cut? “Yes, please!” says Joico Celebrity Artist, Jill Buck, of LA’s famed Nine Zero One Salon, who lifted brunette client, Briana, to all new heights using Blonde Life Powder Lightener. “I love when clients want to get creative and try new things with their short hair,” raves Jill of the gutsy and gorgeous short-hair transformation.

Starting with Level 4 rich, brown hair that’s coarse and resistant to lightener, Jill gathers her toolkit of Defy Damage and Blonde Life to safely lift the cropped ‘do, while maintaining the integrity of each strand. Watch the makeover in action, as Jill demos perfect placement on a pixie cut, along with her tips for root tapping, and safeguarding hair against breakage.

Products you’ll see:
Defy Damage ProSeries 1 & 2 to strengthen and protect hair bonds
Blonde Life Lightening Powder
LumiShine Demi-Permanent DD Crème to root tap and tone

Formulas:
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: Blonde Life Lightening Powder with 20 Volume LumiShine Developer
Formula 2: Blonde Life Lightening Powder with 30 Volume LumiShine Developer
Formula 3: (Root Tap) LumiShine Demi-Permanent DD Crème 6NA + 6SB with 5 Volume LumiShine Developer
Formula 4: (Toner) LumiShine Demi-Permanent DD Crème 10SB with 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

When a client with grown-out highlights wants to go beautifully beachy-blonde, Joico Global Brand Storyteller, Olivia Smalley, turns to her favorite “Seaside Blonde” technique – a luscious, dimensional look created with Blonde Life Powder Lightener and Defy Damage ProSeries. This combination, along with Olivia’s strategic placement of lightened pieces, creates a fast and fresh explosion of natural-looking highlights, while sparing fragile, pre-lightened strands from any chemical damage. In this video, you’ll see Olivia’s seamless application technique and strategic partings – and even her go-to trick for differentiating between multiple volume formulas while you’re fast at work with foils. You’ll also learn why she turns to bond-building Defy Damage ProSeries 1 & 2 to start and end every single color service.

Formulas for Seaside Blonde:
Starting with: Natural level 6 hair with grown out previous highlights….
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: Blonde Life Lightening Powder with 5 Volume LumiShine Developer
Formula 2: Blonde Life Crème Lightener with 20 Volume LumiShine Developer
Formula 3: (Shadow Root) LumiShine Demi-Permanent DD Crème 6N with 5
Volume LumiShine Developer
Formula 4: (Toner) LumiShine Demi-Permanent Liquid 8NW + 10NW with 5
Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color
Treatment

Got gray grow-out that’s stubborn as can be? Put it under cover with new LumiShine YouthLock Natural Natural Gold Series –7 permanent,sun-kissed shades that deliver rich golden blonde and brunette tones to the most resistant gray hair. Designed to restore strength and hydrate each strand, this new addition to YouthLock’s collagen-infused color line tackles two color issues in a single service: turning back the clock on gray hair, while creating gorgeous, gilded looks that sparkle with renewed youthfulness. WatchJoico Brand Ambassador, Larisa Love, as she unveils her stunning Cream Soda Blonde technique using LumiShine’s YouthLock NNG: glistening, reborn highlights infused with creamy brunette and blonde tones, and total gray grow-out coverage in one fell swoop.

Enjoy twice the shine and twice the options with LumiShine’s 5 new money-making must-haves: Demi Permanent Liquid Shades in 4N 4NV 4SB 7N 10V are designed specifically to round out your go-to collection of colors with untold options for blondes, brunettes, silver/grey, and beyond.Featuring Argiplex technology for 2X the shine and long-lasting color, you’ll correct, glaze, gloss, and blend gray with total ease. Check out Joico Brand Ambassador, Larisa Love, as she creates a beautiful, ultra-bright blonde using the collection’s 10V lightest violet blonde shade,which instantly eliminates unwanted yellow undertones.

Discover the fountain of youth with an innovative, chase-away-the-gray technique from Joico Brand Ambassador, Larisa Love, and the pioneering collagen-infused color line, Youth Lock. Watch as this beautiful brunette dimension comes alive – minus fuss and foils – with 100% gray coverage, next-level shine, and hair that is literally rejuvenated before your eyes. Thanks to turn-back-the-clock technology and Larisa’s step-by-step tricks for flawless color layering, hair becomes healthy, radiant, and multi-dimensional – the kind of look that’s believably youthful and vibrant.

Vibrant, fiery, dimensional reds are sizzling hot; and celebrity colorist, Rick Henry, of LA’s famed Nine Zero One Salon has the answer for keeping the look radiant and fade-proof: LumiShine PowerHouse Red collection paired with Joico’s new Defy Damage Pro Series. With unparalleled staying power and twice the shine, this line of hot hues gives Henry the power to create a multi-dimensional look that weaves deep to rich-red coppers in one stunning technique. Get the formula, the step-by-step technique, and watch as Defy Damage instantly goes to work, strengthening and rebuilding bonds, heightening product performance, and providing powerful (and immediate) damage protection right before your eyes. It’s the ultimate one-two punch for creating blazing, beautiful reds that stay true to hue.
Discover LumiShine Color: https://www.joico.com/pro-color/lumishine-permanent/
Discover Defy Damage ProSeries: https://www.joico.com/pro-care/defy-damage-pro-series/

A 30-minute highlighting technique that saves time for stylists and clients. Try Larisa Love’s inventive “Pick-Me-Up Technique. “This is an incredibly universal technique that’s perfect for a variety of hair types …those who want face-framing highlights, an allover sun-kissed look, or even people who want to freshen up their grown-out color,” raves Joico’s Brand Ambassador of her transformative technique – a versatile, low-maintenance look that refreshes hair color in a flash and brings balayage back to its former glory. Using the magic of LumiShine for hair that’s 5X stronger, shiny, and super-soft, Love quickly and easily revives the drama of highlighted hair.

Joico Brand Ambassador, Larisa Love, has a new secret weapon in the quest for off-the-charts gorgeous blonde hair: It’s the revolutionary Defy Damage ProSeries In-Salon Two-Step Treatment. “This is like no other protection system I’ve ever used,” raves the mega-star Hollywood colorist, who hails the game-changing duo as the “ultimate damage insurance for the healthiest hair imaginable.”

Creating her flawless “Bright Diamond Blonding Technique,” starts with ProSeries 1, Joico's Bond-Protecting Color Optimizing Spray that begins the process of healthy-hair transformation by turning a salon chemical service into something strikingly different. With the easy spray-on application, Defy Damage instantly goes to work, strengthening and rebuilding bonds, heightening product performance, and providing powerful (and immediate) damage protection right before your eyes. It's completed with ProSeries 2, Bond-Strengthening Color Treatment at the shampoo bowl, where those same breakthrough ingredients -- Arginine, Moringa Seed Oil, and a Protective Lipid -- team up with Joico's SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin.

“Defy Damage provides the most stunning results I’ve ever seen on blonde hair,” says Love of this pioneering product line. Learn the step-by-steps to her luscious “Bright Diamond” blonde look, and watch as Defy Damage delivers…
• 80% Less Breakage
• 5X Stronger Hair
• 90% of Color Vibrancy
• Stronger, Rebuilt Bonds
• Visible results after just 1 use
• Immediate Soft Feel
• Increased Shine