Blonding Tutorials

When a client with grown-out highlights wants to go beautifully beachy-blonde, Joico Global Brand Storyteller, Olivia Smalley, turns to her favorite “Seaside Blonde” technique – a luscious, dimensional look created with Blonde Life Powder Lightener and Defy Damage ProSeries. This combination, along with Olivia’s strategic placement of lightened pieces, creates a fast and fresh explosion of natural-looking highlights, while sparing fragile, pre-lightened strands from any chemical damage. In this video, you’ll see Olivia’s seamless application technique and strategic partings – and even her go-to trick for differentiating between multiple volume formulas while you’re fast at work with foils. You’ll also learn why she turns to bond-building Defy Damage ProSeries 1 & 2 to start and end every single color service.

Formulas for Seaside Blonde:
Starting with: Natural level 6 hair with grown out previous highlights….
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: Blonde Life Lightening Powder with 5 Volume LumiShine Developer
Formula 2: Blonde Life Crème Lightener with 20 Volume LumiShine Developer
Formula 3: (Shadow Root) LumiShine Demi-Permanent DD Crème 6N with 5
Volume LumiShine Developer
Formula 4: (Toner) LumiShine Demi-Permanent Liquid 8NW + 10NW with 5
Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color
Treatment

Watch superstar LA colorist, Denis De Souza, showcase a totally head-turning, gleaming platinum look -- the kind of blonde magnet his celebrity clients love -- with magical Blonde Life Crème Lightener. Infused with nourishing ingredients that leave hair healthy and protected, this powerful product lifts 9+ levels in record time, while infusing hair with ingredients that deliver shine, strength, and damage control no matter how light the look.

Discover Blonde Life Lighteners: http://www.joico.com/joico-products/haircolor/lighteners/

Take the darkest brunette and bring them into the light with Blonde Life Crème Lightener -- the healthiest, fastest way to achieve 9+ levels of lift and extraordinary hair health in one fell swoop. Stocked with bond-building Arginine, Blonde Life Lightener reduces breakage up to 77% in a single treatment, leaving newly pale hair shimmering, shining, and strong as can be. Watch the transformation as it unfolds here...

Discover Blonde Life Lighteners: http://www.joico.com/joico-products/haircolor/lighteners/

Like the universally-flattering shades so popular in today's hottest makeup
palettes, Nude Glow mingles tones of sand, sable, beachy-bronze, and beyond
to create utterly believable color and the healthiest hair imaginable. And Joico
Brand Ambassador, Larisa Love, takes this natural look to new heights with a
luminous, dimensional look that delivers lit-from-within radiance using
LumiShine's Natural Warm Series. Learn how this multi-dimensional face-framing
technique uses shadow, light, and shine to create gorgeous, glowing hair that's
instantly 5X stronger, super-soft, and luscious looking. Love's easy step-by-step
demo and no-fail formulas will make you a natural in no time.

Unleash your creativity with LumiShine's Natural Warm Series: https://www.joico.com/joico-products/haircolor/lumishine/

13 NEW Shades:
5 New Permanent Shades
5 New DD Demi-Permanent Crème Shades
3 New Demi-Permanent Liquid Shades

When LA celebrity colorist, Denis De Souza, wants to unveil a honey of a blonde on his high-profile clients -- something sweet, shining, and sophisticated -- he turns to Blonde Life Hyper Hi Lift with AriPlex technology, the healthiest way to take blonde to new heights. This nourishing superpower brings out the dimension of Denis's blended shadow-root technique, sealing in moisture, softness, and shine for up to 30 shampoos. Watch the blonde come to life!

Watch celebrity colorist, Marisa Marino create an ultra cool and creamy blonde look with this Crème D’Blonde Technique, perfected using Joico’s Blonde Life Lightening and Brightening system; including Blonde Life Lightening Powder. This Lightening and Brightening system helps keep hair shiny and healthier than ever.

Learn More: http://www.joico.com/joico-products/haircolor/lighteners/

Celebrity colorist Denis De Souza is going to tempt you to indulge…in a delicious new dimensional Balayage technique that adds brightness and a veil of shine to any hair color. Using luscious LumiShine, the color formula that delivers twice the shine for up to 30 full shampoos, Denis creates a look he's coined Honey Caramel -- one of the sweetest examples of Balayage we've seen in a long time.

K-PAK Color Therapy Shampoo and Conditioner: http://www.joico.com/joico-products/k-pak-color-therapy/

Discover LumiShine haircolor: http://www.joico.com/joico-products/haircolor/lumishine/

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Visit Joico: http://www.joico.com/

Creamy, decadent, Smoked Taupe is sending out a signal all right: smoldering and sexy! Watch Joico Global Artistic Team Member, Gion Vincent, create this dynamic ashy color using Notturno, the exquisite new capsule collection he designed exclusively for Vero K-PAK. The mystery, the formula, and the beauty unfolds here….

More at http://www.joico.com/joico-products/haircolor/vero-kpak/

More at http://www.joico.com/joico-products/haircolor/lighteners/

Hairigami - Larisa Love's brand new technique of intricately folding foils into unique shapes to create a garden of color, has put hair in full bloom. Watch her fuse balayage, color melts, and the bold shades from Joico's Color Intensity line to produce a flowery finish with vivid shades of pink, purple, yellow, green, and even bronze. It won't take long to grow on you…trust us.

COLOR INTENSITY FORMULAS:
Formula 1: Kelly Green
Formula 2: Bronze + Orange (5:1 ratio)
Formula 3: Yellow
Formula 4: Lilac + Light Purple (1:1 ratio)
Formula 5: Rose + Soft Pink (5:1 ratio)

More on Color Intensity: http://www.joico.com/joico-products/haircolor/intensity/
More on LumiShine haircolor: http://www.joico.com/joico-products/haircolor/lumishine/
More on Free Play Clay Lightener: http://www.joico.com/joico-products/haircolor/lighteners/
More on Color Co+Wash: http://www.joico.com/products/cowash-color/