Blonding Tutorials

The mission? To help the world see blonde hair in a whole new light, with transformative lift that safely takes any client – undefined by hair type, hair color, complexion, or lifestyle -- from dark to light. At the heart of this journey is Blonde Life Lightener, a revolutionary system fortified with bond- building Arginine and nourishing exotic oils that deliver 9 levels of lift, reduced breakage, and lustrous results -- with or without foils.

With Blonde Life, we take the fear out of going blonde. We give the gift of confidence with this brilliantly transformative change. And we shine a light on the beauty of individuality, celebrating that which makes us unique. Begin your “uplifting” journey, here, with some of Joico’s favorite superstars – hair pros who will help you start living the ultimate Blonde Life today.

The Blonde Ambition mission? To help the world see blonde hair in a whole new light, with transformative lift that safely takes any client – undefined by hair type, hair color, complexion, or lifestyle -- from dark to light. At the heart of this journey is Blonde Life Lightener, a revolutionary system fortified with bond-building Arginine and nourishing exotic oils that deliver 9 levels of lift, reduced breakage, and lustrous results -- with or without foils.

In this video, Joico Global Brand Ambassador, Larisa Love, transforms natural texture -- a full head of delicate waves and tendrils – into a halo of luscious, sunlit warmth, while maintaining the health and care of her client’s hair. Helping lead the Blonde Ambition journey, Larisa shows you how to see blonde hair without boundaries; and celebrate the beauty of individuality.

Watch her brilliant technique and you’ll learn…
- The time saving wide-foil technique (fewer foils = faster!)
- Her tips for ensuring full saturation and coverage
- A secret volume change, so everything’s ready to rinse at once

With Blonde Life, we take the fear out of going blonde. We give the gift of confidence with this brilliantly transformative change. And we shine a light on the beauty of individuality, celebrating that which makes us unique. Let’s start living our best Blonde Life together….

The Blonde Ambition mission? To help the world see blonde hair in a whole new light, with transformative lift that safely takes any client – undefined by hair type, hair color, complexion, or lifestyle -- from dark to light. At the heart of this journey is Blonde Life Lightener, a revolutionary system fortified with bond-building Arginine and nourishing exotic oils that deliver 9 levels of lift, reduced breakage, and lustrous results -- with or without foils.

Watch this video and you’ll see Joico Global Brand Storyteller, Olivia Smalley, take a model with a dark-brunette, shoulder-length bob to buttery new heights, while maintaining hair’s healthy, beautiful condition. This rooted transformation is at the heart of Blonde Ambition – creating blonde hair without boundaries, and celebrating the beauty of individuality. Watch Olivia’s stunning technique and you’ll learn…
- Her speedy maneuver to achieve complete saturation
- How to slow down processing at the neck so everything finishes simultaneously
- A “handy” trick to avoid fighting with foils!

With Blonde Life, we take the fear out of going blonde. We give the gift of confidence with this brilliantly transformative change. And we shine a light on the beauty of individuality, celebrating that which makes us unique. Let’s start living our best Blonde Life together.

The Blonde Ambition mission? To help the world see blonde hair in a whole new light, with transformative lift that safely takes any client – undefined by hair type, hair color, complexion, or lifestyle -- from dark to light. At the heart of this journey is Blonde Life Lightener, a revolutionary system fortified with bond-building Arginine and nourishing exotic oils that deliver 9 levels of lift, reduced breakage, and lustrous results -- with or without foils.

And today, Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One is doing just that, by taking a crisp, short pixie cut from deep and dark to stratospheric blonde lusciousness. Helping the world see blonde in a whole new light, Jill celebrates the beauty of individuality with this edgy transformation. Watch and you’ll learn…
- How to follow a short cut’s lines for perfect, custom foiling
- The art of micro-weaving highlights for precision coverage
- Jill’s feathering method to diffuse the dark root line

With Blonde Life, we take the fear out of going blonde. We give the gift of confidence with this brilliantly transformative change. And we shine a light on the beauty of individuality, celebrating that which makes us unique. Let’s start living our best Blonde Life together….

A blonde pixie cut? “Yes, please!” says Joico Celebrity Artist, Jill Buck, of LA’s famed Nine Zero One Salon, who lifted brunette client, Briana, to all new heights using Blonde Life Powder Lightener. “I love when clients want to get creative and try new things with their short hair,” raves Jill of the gutsy and gorgeous short-hair transformation.

Starting with Level 4 rich, brown hair that’s coarse and resistant to lightener, Jill gathers her toolkit of Defy Damage and Blonde Life to safely lift the cropped ‘do, while maintaining the integrity of each strand. Watch the makeover in action, as Jill demos perfect placement on a pixie cut, along with her tips for root tapping, and safeguarding hair against breakage.

Products you’ll see:
Defy Damage ProSeries 1 & 2 to strengthen and protect hair bonds
Blonde Life Lightening Powder
LumiShine Demi-Permanent DD Crème to root tap and tone

Formulas:
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: Blonde Life Lightening Powder with 20 Volume LumiShine Developer
Formula 2: Blonde Life Lightening Powder with 30 Volume LumiShine Developer
Formula 3: (Root Tap) LumiShine Demi-Permanent DD Crème 6NA + 6SB with 5 Volume LumiShine Developer
Formula 4: (Toner) LumiShine Demi-Permanent DD Crème 10SB with 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

When a client with grown-out highlights wants to go beautifully beachy-blonde, Joico Global Brand Storyteller, Olivia Smalley, turns to her favorite “Seaside Blonde” technique – a luscious, dimensional look created with Blonde Life Powder Lightener and Defy Damage ProSeries. This combination, along with Olivia’s strategic placement of lightened pieces, creates a fast and fresh explosion of natural-looking highlights, while sparing fragile, pre-lightened strands from any chemical damage. In this video, you’ll see Olivia’s seamless application technique and strategic partings – and even her go-to trick for differentiating between multiple volume formulas while you’re fast at work with foils. You’ll also learn why she turns to bond-building Defy Damage ProSeries 1 & 2 to start and end every single color service.

Formulas for Seaside Blonde:
Starting with: Natural level 6 hair with grown out previous highlights….
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1: Blonde Life Lightening Powder with 5 Volume LumiShine Developer
Formula 2: Blonde Life Crème Lightener with 20 Volume LumiShine Developer
Formula 3: (Shadow Root) LumiShine Demi-Permanent DD Crème 6N with 5
Volume LumiShine Developer
Formula 4: (Toner) LumiShine Demi-Permanent Liquid 8NW + 10NW with 5
Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color
Treatment

Watch superstar LA colorist, Denis De Souza, showcase a totally head-turning, gleaming platinum look -- the kind of blonde magnet his celebrity clients love -- with magical Blonde Life Crème Lightener. Infused with nourishing ingredients that leave hair healthy and protected, this powerful product lifts 9+ levels in record time, while infusing hair with ingredients that deliver shine, strength, and damage control no matter how light the look.

Discover Blonde Life Lighteners: http://www.joico.com/joico-products/haircolor/lighteners/

Take the darkest brunette and bring them into the light with Blonde Life Crème Lightener -- the healthiest, fastest way to achieve 9+ levels of lift and extraordinary hair health in one fell swoop. Stocked with bond-building Arginine, Blonde Life Lightener reduces breakage up to 77% in a single treatment, leaving newly pale hair shimmering, shining, and strong as can be. Watch the transformation as it unfolds here...

Discover Blonde Life Lighteners: http://www.joico.com/joico-products/haircolor/lighteners/

Like the universally-flattering shades so popular in today's hottest makeup
palettes, Nude Glow mingles tones of sand, sable, beachy-bronze, and beyond
to create utterly believable color and the healthiest hair imaginable. And Joico
Brand Ambassador, Larisa Love, takes this natural look to new heights with a
luminous, dimensional look that delivers lit-from-within radiance using
LumiShine's Natural Warm Series. Learn how this multi-dimensional face-framing
technique uses shadow, light, and shine to create gorgeous, glowing hair that's
instantly 5X stronger, super-soft, and luscious looking. Love's easy step-by-step
demo and no-fail formulas will make you a natural in no time.

Unleash your creativity with LumiShine's Natural Warm Series: https://www.joico.com/joico-products/haircolor/lumishine/

13 NEW Shades:
5 New Permanent Shades
5 New DD Demi-Permanent Crème Shades
3 New Demi-Permanent Liquid Shades