Advanced Curriculum's by Matt Beck

Create The White-Blonde Hair Color Technique

Go beyond the pale and take platinum-blonde into the stratosphere with this new white-hot lift technique from Joico Digital Brand Educator, Matt Beck. Using a combo of Blonde Life Lightener and LumiShine Toner, Beck rockets his client to a whiter-than-white glam look in record time (and even reveals his secrets for nailing the easiest glide power application).
Multi-tone Shadow Root with Matt Beck

Want to take a "yellowed" blonde and turn the light look into something truly healthy and modern? Then follow the lead of Joico Digital Brand Educator, Matt Beck, and give his Multi-Dimensional Toning and Shadow Root Technique a try. This depth-filled creation starts with a natural, consistent palette from roots to ends -- easily achieved with Verolight Lightening Powder -- then takes an exciting turn as Matt lays multiple tones (a.k.a. "Color Dreading") over the shadow root with LumiShine Dimensional Deposit shades. The result? Shine, damage-protection, and fade proofing in a dimensional blonde look that dances subtly between light and dark.

Discover Verolight Lightening Powder and Joico's full range of lighteners, here: http://www.joico.com/joico-products/haircolor/lighteners/
Learn This Natural "Copper Topper" Technique from Matt Beck

Zigzag partings lay the groundwork for this gleaming Natural Copper color -- a gingery, two-tone LumiShine creation from Joico's Digital Brand Educator, Matt Beck. Watch as he nails brilliant depth by alternating stunning coppery shades that alternate from root to mid-shaft to ends…the perfect way to show off a long "shag bob" that allows for a sneak peek of dimensional color.

To learn more about LumiShine, visit: http://www.joico.com/joico-products/haircolor/lumishine/
Silver-Cloud Blonde Technique with Matt Beck

Cool is the new blonde, and no one does it better than Joico's Digital Brand Educator, Matt Beck, who transforms a head of brassy highlights into a shining example of today's buzz-worthy "grey" vibe. Using Blonde Life Lightening Powder for rocket-fast lift without damage, and LumiShine Dimensional Deposit color in a silvery-blue hue, Beck bumps up a super-cool shadow root with mega shine that shows off perfectly healthy hair.

To learn more about Blonde Life Lightening Powder and Joico's full lightener offering, visit: http://www.joico.com/joico-products/haircolor/lighteners/

To learn more about LumiShine, visit: http://www.joico.com/joico-products/haircolor/lumishine/
The Long, Strong Layered Haircut with Matt Beck

Nothing transforms damaged ends faster than a really good haircut; but when a client doesn't want to let go of length, strategic scissoring is the name of the game. With that in mind, Joico's Digital Brand Educator, Matt Beck, gives his model the perfect compromise cut -- face-framing layers and clean, crisp ends that define healthy hair. Power Spray Fast Dry Finishing Spray adds perfect hold and allows Beck to create piece-y, moldable separation on this luxe look.

To learn more about Joico's Power Spray Fast Dry Finishing Spray and other stylers, visit: http://www.joico.com/joico-products/style-finish/