The Color Master Series with Cherry Petenbrink

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Ready to take your skills to a new level of creativity and excellence? Join Joico Master Artist, Cherry Petenbrink, for this exciting, 8-part Color Master Series, presented to you LIVE from Joico’s brand-new virtual classroom.

DESIGN YOUR EXPERIENCE

Select and sign up for the classes you’re most interested in or register for all 8 master series classes at once.

This in program, Cherry combines theory, chemistry, architecture, and design; color-correction techniques, modern placement and application strategies, gray coverage formulation and the latest trends in toning. Learn how to create customized hair color results for every client who sits in your chair.

Complete 5 out of the 8 courses and earn a master-level certificate of completion.

IN THIS MASTER SERIES, YOU’LL LEARN

Stretch Your Skills & Develop Your Technique to Get Big-Time Results

Level up your Hair Color Expertise across all Haircolor categories

How-to Increase Your Guest Tickets

Become Fearless in Color Correction and Toning

Create Custom Hair Color Results & Be a Stand-Out Leader in Your Salon

Cherry Petenbrink Headshot

Meet The Artist: Cherry Petenbrink

Joico Master Artist Cherry Petenbrink, is a leading name in the beauty biz. A seasoned Master Educator, featured on global stages, owner of an award-winning LA-based salon, and a popular fixture in Hollywood hair circles, Cherry’s talents have reached the stars; Her film clients include, Jennifer Lawrence, Scarlet Johannsson, and Julia Roberts.

Well known for merging meticulously executed techniques with trend-setting creativity, Cherry’s exacting and inspiring her instruction delivers the very skills that have made her an industry fixture.

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Elevate Your Color Skills: The Color Master Series

Course One: Tone Talk, Warming Up

When: 4/20/21 – 10am PDT
How Long: 90 Min (1 Hour Technical 30 Min Q&A)

Class Type: Understanding Tonality

Toning is the perfect accessory to your hair color formulation and design. In this this course you will learn how toning can warm up hair color, for deliciously depth-filled results.

IN THIS ESSENTIAL CLASS, CHERRY WILL TEACH YOU:
♥ How-To Approach Warm, Cool, And Neutral Tones with Confidence
♥ Achieve Consistent Perfect Lift
♥ Create A Seamless Finish from Base to Ends
♥ Build Pigment Layers for Long-Lasting Results
♥ Pro Tips for Neutralizing, Enhancing, And Eliminating Unwanted Tones

Downloads: Head Sheet/Formulas

Course two: Tone Talk, Play It Cool

When: 4/27/21 – 10am PDT
How Long: 90 Min (1 Hour Technical 30 Min Q&A)

Class Type: Understanding Tonality

Learn the art form of cool-tone formulation and create the looks your clients are asking for. In Course 2, you’ll master how to create coffee, sand and ice-beige on-trend results with efficiency and speed. You’ll develop your confidence to achieve any ash-based hair color challenge.

IN THIS MASTER SERIES COURSE, CHERRY WILL TEACH YOU HOW TO:
♥ Create the Perfect Base That Compliments Cool Tones
♥ Achieve Cool-Toned Natural, Ash, Beige-Blondes, & Beige Brunettes at ANY Level
♥ Create A Seamless Finish from Base to Ends
♥ Build Pigment Layers for Long-Lasting Results
♥ Pro Tips for Neutralizing, Enhancing, And Eliminating Unwanted Tones

Downloads: Head Sheet/Formulas

Course Three: Balancing Act 1

When: 5/04/21 – 10am PDT
How Long: 90 Min (1 Hour Technical 30 Min Q&A)

Class Type: Color Correction

There’s no greater challenge to a hairdresser than a complex color correction. Why? Because you’re not just creating; you’re rebuilding a look on a broken foundation. With this invaluable two-part “confidence” master series course, you’ll turn those fear inducing moments into celebratory achievements.

IN THE THIRD MASTER SERIES COURSE, CHERRY WILL TEACH YOU:
♥ How-To Immediately Identify the Color Correction Path to Predictable Results
♥ Learn to Create Hair Color Harmony from Scalp to Ends
♥ Formulate Complex Techniques & How-To Developer Shift
♥ When to Use Permanent, Demi Liquid, Or Demi Crème & Why

Downloads: Head Sheet/Formulas

Course four: Balancing Act 2

When: 5/11/21 – 10am PDT
How Long: 90 Min (1 Hour Technical 30 Min Q&A)

Class Type: Color Correction

Get ready for the building block that will take your color correction knowledge to the advanced level. The second class in this two-part master series color correction course will develop your “I got this” confidence when approaching ANY complex appointment. Learn Cherry’s foolproof system to map out your appointments to achieve the predictable balanced color, for blondes, brunettes, and redheads.

IN THIS MASTER SERIES COURSE, CHERRY WILL TEACH YOU HOW TO:
♥ Develop Your Instincts. Learn Why, How & When to Fill
♥ How-To Formulate & Build Rich Vibrant Color
♥ Perfect Filler Formulas for Long-Lasting Hair Color Results
♥ Create Dimensional Hair Color with Multiple Tones & Levels for Seamless Balance

Downloads: Head Sheet/Formulas

Course Five: Glow-And-Go

When: 6/22/21 – 10am PDT
How Long: 90 Min (1 Hour Technical 30 Min Q&A)

Class Type: Express Balayage

Sometimes it’s the little things that make the biggest difference. In the fifth master series course, you will learn the tricks and techniques to quickly achieve gorgeous color results that will take your earning potential to the next level. Learn efficient and time-saving application techniques, that create head-turning, hair color that will make your clients glow from the inside and out.

IN THE THIRD MASTER SERIES COURSE, CHERRY WILL TEACH YOU:
♥ How to Achieve the Coveted “Money Piece” to Face Frame Fast
♥ Refine Your Results with Neutralization, Balance and Enhancement Techniques
♥ Maximize Your Salon Appointment Times & Increase Your Ticket Price

Downloads: Head Sheet/Formulas

Course Six: A New Way for Gray

When: 6/29/21 – 10am PDT
How Long: 90 Min (1 Hour Technical 30 Min Q&A)

Class Type: Perfecting Gray Coverage

Learn the key to maintaining a devoted gray hair color clientele and take a deep dive into the techniques that produce youthful, glowing results with the hottest hair color trends. In the sixth color master series course, you’ll learn how to grow and maintain your gray hair color book, develop trust, and report with your clients and keep them returning to you with loyalty.

IN THIS MASTER SERIES COURSE, CHERRY WILL TEACH YOU HOW TO:
♥ How to Identify and Formulate Based on Percentage of Gray
♥ Learn The “Why” Behind Formula Shifting
♥ Quick Processing Tricks to Build Amazing Tonal Dimension
♥ Achieve Beautiful 100% Coverage Consistently

Downloads: Head Sheet/Formulas

Course Seven: Perfect Placement Part 1

When: 7/06/21 – 10am PDT
How Long: 90 Min (1 Hour Technical 30 Min Q&A)

Class Type: Perfecting Multidimension Haircolor

As the saying goes: location, location, location. It’s true in real estate and it’s true in hair color. Whether you’re dreaming up beautiful Baby Lights, Balayage, or any other dimensional masterpiece, placement is key. In the seventh color master series course you will learn how to identify where to place and apply the perfect single foil or brush stroke. This versatile approach will empower your hair color placement instincts, intuitively for any desired tonal result.

IN THE THIRD MASTER SERIES COURSE, CHERRY WILL TEACH YOU:
♥ Master Sectioning and Placement for Seamless Grow Out
♥ How-To Reintroduce the Natural Base Color
♥ Merge Balayage And Baby Lights for Beautiful Dimension
♥ Create Drama or Subtle Results with Shadow Box, And Backdrop Application Techniques
♥ Customized Placement Strategies for One-Of-A-Kind Looks

Downloads: Head Sheet/Formulas

Course Eight: Perfect Placement Part 2

When: 7/13/21 – 10am PDT
How Long: 90 Min (1 Hour Technical 30 Min Q&A)

Class Type: Perfecting Multi-dimensional Hair Color

In the eighth, and last, master series course, this session is designed for you to approach any hair color application with confidence and ingenuity! Learn how to create color melt, shadow base, gradient, edgy, and dimensional results with confidence. Hair will become your canvas, and you’ll get to express your skill and creativity with freedom. This experience will add value to your career for a lifetime!

IN THIS MASTER SERIES COURSE, CHERRY WILL TEACH YOU HOW TO:
♥ Formulation Strategies for Gray Coverage, Dynamic Blondes, Sizzling Reds & Rich Brunettes
♥ How-to Create Seamless Blend from Scalp to Ends
♥ Expertly Work with Semi, Permanent, Demi Liquid & Crème Shades
♥ Time Efficient Pro-Tips You’ll Use Behind the Chair Every Day

Downloads: Head Sheet/Formulas